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Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketingautomation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.
However, marketers often work with other teams across the organization like developers, product management, and even the accounting folks. And in that work, there’s a lot of time and energy spent passing information back and forth between those teams, who are, you guessed it, using project management tools.
By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. But for mobile marketing to be effective, it needs to be strategic.
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