Adobe Experience Cloud Blog

JANUARY 22, 2020

It’s easy to overlook the middle of the funnel because it involves many different priorities, from quality to quantity to speed to customer experience, and it can be the most difficult stage to manage. Marketo marketing automation platform makes lead follow up easy. What exactly is the middle of the funnel?

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

FEBRUARY 10, 2025

Many of these platforms include content libraries for marketing materials like flysheets or thought leadership pieces, but marketings involvement often stops there. While sales teams primarily use these tools, heres how integrating marketing into their execution unlocks even greater impact.

Thought Leadership 77

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 77

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . For example, your campaign might target multiple criteria such as verticals, sub-verticals, product-fit, employee size, and more.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

MAY 8, 2015

I don’t know many marketers that want to spend their days cleaning and managing data. So, to get the most out of your data and have an effective and efficient marketing automation platform and marketing team, beef up your data checklist with these four action items: 1. Whatever you do….

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership CRM CMO 134

Adobe Experience Cloud Blog

SEPTEMBER 27, 2016

Here are three practical functions supported by a forward-thinking marketing automation platform that will set the stage for current and future marketing success across channels: 1. Audience Management. Connected, Multi-Channel Marketing Automation. Personalization at Scale.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Communications 134

Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership B2C User-Generated 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

AUGUST 27, 2013

Enjoy the exciting activities available in Republic of Lead Management, relax in style on the island of CRMica, and be part of the hustle and bustle in the United States of Lead Generation. For explorers of all levels, this infographic provides an in-depth look at the list of features you can find in your marketing automation platform.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail 134

Direct Mail Marketing Automation Platform Thought Leadership Shipping 134

Adobe Experience Cloud Blog

MARCH 25, 2020

And if you manage to beat the competition, how do you convince the busy executive that barely has time for lunch to attend? This can be automated using your marketing automation platform or webinar platform. This can be an invaluable milestone in the buyer’s journey.

Thought Leadership 174

Thought Leadership Marketing Automation Platform Promotion Analytics 174

Adobe Experience Cloud Blog

MAY 15, 2015

Building the Ultimate Marketing Machine: Citrix’s Story of Transformation. 85% of B2B marketers say they don’t feel like they are using their marketing automation platform to its full potential. Event Management – 1600% increase in lead velocity and 15% reduction in set-up and execution costs.

Transform 134

Transform Thought Leadership Marketing Automation Platform Energy 134

Adobe Experience Cloud Blog

JULY 10, 2015

Traditionally, integrating gifting and rewards has required significant staff and budget to manage the logistics and administration. Thankfully, the advent of digital gifts and marketing automation platforms is making this powerful marketing approach available to companies of all sizes. Enter, Marketing Automation.

Marketing Strategy 134

Marketing Strategy Thought Leadership Marketing Automation Platform Transform 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2016

However, if you’re going to be integrating a number of different freelancers into your company, you need the right tools to manage them efficiently. These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Managing projects. Finding freelancers .

Management 91

Management Thought Leadership Logistics Finance 91

Adobe Experience Cloud Blog

OCTOBER 8, 2020

In these conditions, implementing a marketing automation platform is a no brainer. . A marketing automation platform that includes web personalisation features can help you discover content and choose among all the available assets, which are the most relevant according to each of your audience s. .

Whitepaper 129

Whitepaper Thought Leadership Marketing Automation Platform Marketing 129

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

OCTOBER 26, 2016

For example, a B2B organization might use big data to evaluate its most common customers–say, small and medium-sized business owners or sales managers. Basic marketing platforms can populate an email with a customer’s name, company or birthday. Data to define what they need for success (e.g.

Analytics 134

Analytics Thought Leadership Marketing Automation Platform User-Generated 134

Adobe Experience Cloud Blog

OCTOBER 25, 2016

This comprehensive integration helps digital advertisers optimize their Facebook ad spend in their familiar Facebook ad manager environment, leveraging Marketo’s downstream buyer journey data, such as conversion, to a sales opportunity or paying customer. and make better decisions about where to spend their next dollar.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 17, 2015

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Marketing automation software is not just a fancy synonym for customer relationship management software.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Communications 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Use Thought Leadership as Your Business Launchpad – When we launched Marketo back in January of 2007, we did not yet have a product to sell. But, we started immediately to educate prospects and build our thought leadership around what we eventually would call Revenue Performance Management.

Thought Leadership 133

Thought Leadership Transform Marketing Automation Platform User-Generated 133

Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” So what does it mean for marketers? The current state of disconnect.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. For example, one report from management consulting firm McKinsey showed that for an average automobile purchase there are now as little as 1.6

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

MARCH 25, 2016

In this blog, I’ll describe one of the key roles that is making an impact in today’s marketplace, the Marketing Systems Manager, and how to get your foot in the door: What is a Marketing Systems Manager? Master of pipeline management, funnels, and the customer lifecycle. Passionate about business strategy.

Management 90

Management Thought Leadership CRM Marketing 90

Adobe Experience Cloud Blog

DECEMBER 9, 2016

This is a critical piece of the puzzle that allows the sales team to focus on the more qualified contacts while your marketing team works on nurturing the rest of the leads. If there is still no response, the SDR’s manager is also alerted to ensure that no leads get left behind.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

APRIL 18, 2018

While some marketers might shudder at the thought of losing past data (and the efforts they’ll have to make to compile new, probably less complete data), the GDPR really allows marketers to do what they’ve always wanted to do: compel and engage their audience. Data Protection Officer. Data Controller. Data Processor.

Law 134

Law Marketing Automation Platform Thought Leadership Health 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

Video marketing platforms integrate with your marketing automation platform (MAP) or customer relationship management (CRM) system to show you which leads have watched which videos and for how long. Get the overview with this short explainer video. Scoring Leads Based on Video Consumption.

Marketing Automation Platform 161

Marketing Automation Platform Thought Leadership CRM Video Marketing 161

Adobe Experience Cloud Blog

NOVEMBER 12, 2015

Complete marketing automation platforms are agile, allowing you to build out different parts of programs and processes at different times. A complete solution enables marketers to change information in their templates, which automatically updates all emails and landing pages based on the template.

Thought Leadership 132

Thought Leadership Marketing Automation Platform Marketing Marketers 132

Adobe Experience Cloud Blog

OCTOBER 9, 2013

Client X now needed help to start using their marketing automation platform properly. Education is bigger than than the ability to “use” a marketing automation platform. Download our ebook How to Succeed with Marketing Automation: A Change Management Lesson Plan. Marketing Automation'

New Markets 134

New Markets Marketing Automation Platform Education Thought Leadership 134

Adobe Experience Cloud Blog

JULY 15, 2015

Assembly lines provide great insights : Management can easily measure production levels to gain intelligence on what to build in the future. Get Management Onboard. So, management must be on board to help smooth over those bumps and drive success. Sales and marketing alignment is one of these prerequisites.

Thought Leadership 134

Thought Leadership Manufacturing Transform Fashion 134

Adobe Experience Cloud Blog

AUGUST 5, 2013

One of the most striking things for me in my first 100 days is how the marketing automation platform harmonizes effort within the marketing team, which is spread over three continents. But for now my journey with marketing automation will continue to evolve, what will I think after a year?

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 25, 2020

But you need technology to efficiently plan, promote, and deliver your event—especially if you’re planning to run multiple events throughout the year or you have a small marketing team. Six solutions you will need to manage a growing calendar of virtual events include: A marketing automation platform.

Logistics 174

Logistics Thought Leadership PR Marketing Automation Platform 174

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Campaigns Should Always Add Value.

Health 113

Health Marketing Strategy Marketing Automation Platform Thought Leadership 113

Adobe Experience Cloud Blog

MARCH 2, 2018

Lead source is defined as the method by which a prospect found your product or service, and is an essential part of effective lead management. As you track the source of your lead through the funnel, you can quickly determine what is working and what is not in your marketing strategy. Tell me about your best practices in the comments.

Thought Leadership 133

Thought Leadership Marketing Automation Platform Management Place 133

Adobe Experience Cloud Blog

FEBRUARY 14, 2014

Your nurture team needs to produce content, but it also needs to perform complex marketing operations. . On some marketing teams, all of your lead nurturing will be managed by one person; on other teams, it’ll be divided among several. These roles are that of a nurture content manager , and that of a nurture content coordinator.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Entertainment Communications 134

Adobe Experience Cloud Blog

JUNE 7, 2013

Sync leads to your marketing automation platform. Similar to forms on your landing pages, syncing the data from Twitter’s Lead Generation Cards will automatically bring leads into your marketing automation platform. Now that you know what a Lead Generation Card is, let’s get into the 6 tips! Email Address.

Marketing Automation Platform 134

Marketing Automation Platform User-Generated Thought Leadership CRM 134