Martech

MAY 10, 2023

According to AgileSherpas’ 2022 State of Agile Marketing Report, over 40% of the 513 marketers surveyed said they use some form of agile in their work. Among the 42% respondents who still use traditional marketing approaches, 91% said they plan to implement an agile framework within a year. Who uses agile marketing tools?

Marketers 105

Marketers Marketing Traditional Marketing Communications 105

Use Insider

NOVEMBER 13, 2024

Marketo Engage for marketing automation. Adobe Experience Manager for digital asset management. That’s why in this guide, we’ve gathered the eight best Adobe Experience Cloud competitors and alternatives — from traditional marketing clouds to more modern omnichannel and digital experience platforms.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Martech

OCTOBER 20, 2021

Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience. A lot of companies, for example, have used Google Tag Manager or Tealium for data collection (Tealium also offers a separate CDP product).

Transform 105

Transform User-Generated CRM Marketers 105

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. Marketing automation.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Lusha

JULY 17, 2024

Let’s face it: traditional marketing can feel like throwing darts blindfolded. That’s the essence of Account-Based Marketing (ABM). Unlike traditional marketing, where you might track clicks and impressions, ABM focuses on long-term relationship building and revenue growth.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

verse.ai

OCTOBER 1, 2024

Your team should be keeping track of customer interactions in your customer relationship management (CRM) software; this can show you who your customers are, and what their pain points might be. Blogging is budget-friendly at 60% cheaper than traditional marketing. Your partner for marketing ROI: Verse.ai

B2C 59

B2C Content Marketing CRM Marketers 59

Lusha

JULY 17, 2024

Account-Based Marketing (ABM): A Targeted Approach for High-Value Accounts Account-based marketing (ABM) flips the traditional marketing funnel on its head. It’s a personalized approach where sales and marketing teams collaborate to create tailored campaigns for each target account.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Tiecas

JUNE 17, 2024

Why ABM is a Game-Changer for Manufacturers Relying solely on traditional marketing methods can be inefficient and ineffective for manufacturers. These approaches often lead to: Wasted Resources: Marketing efforts are spread too thin, targeting a broad audience instead of focusing on high-value accounts. Source: Gartner.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Use Insider

FEBRUARY 17, 2023

Put simply; Insider lets you unify fragmented data, activate it across your channels, and manage all your personalization efforts from one place (as opposed to keeping track of multiple logins and constantly jumping between different tools). Banner Management Campaigns to show different on-site banners to different customer segments.

eCommerce 52

eCommerce Price B2C Customer Journey 52