Martech
JULY 19, 2024
The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. A lot has been said about disappearing roles.
Martech
JANUARY 3, 2025
It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. Consider developing an AI Council to oversee AI marketing practices.
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Martech
DECEMBER 20, 2023
There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”
Vertical Response
OCTOBER 13, 2024
AI-driven automation in email marketing significantly improves campaign management and execution. Workflow Automation AI automates routine tasks in email marketing, such as list management and content scheduling, enabling marketers to concentrate on higher-level strategies and creative initiatives.
Orbit Media Studios
APRIL 2, 2025
Imagine this example A facilities manager asks AI for help finding a partner: an API-certified pipe fabrication company in Northeast Ohio that does weekend maintenance on pressurized beverage containers. If making AI training listicles violates your personal standards for marketing ethics, we can help you rationalize it.
Rock Content
AUGUST 14, 2023
Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional.
Search Engine Land
NOVEMBER 21, 2022
What is a content marketing agency? A content marketing agency is an expert team that helps businesses plan, create, and execute a content marketing strategy. That team usually includes project and account managers, content strategists, content writers, editors, SEO experts, graphic designers, consultants, salespeople, and more.
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