Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback.

Traditional Marketing 125

Traditional Marketing Manufacturing Transform Automobile 125

Vertical Response

OCTOBER 13, 2024

Enhancing Customer Engagement with AI AI is revolutionizing email marketing by enhancing automation and improving engagement through personalized content. Machine learning algorithms analyze customer behavior, allowing AI to significantly enhance email engagement and overall marketing performance.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. These are some of the questions that Mikhail Myzgin explores in his podcast, “Ethics in Marketing.”

Marketing Ethics 117

Marketing Ethics Copywriting Transform CMO 117

Rock Content

AUGUST 14, 2023

Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional.

Transform 97

Transform Marketing Ethics SEO User-Generated 97

Customers.ai

OCTOBER 1, 2024

But contests using a chatbot to do the heavy lifting have even more upside: Instant lead and data capture Low-friction for user participation Automated follow-ups and management Furthermore, running a Facebook contest is an opportunity for lots of innovative ideas. What are some ethical considerations in direct response marketing?

Marketing 52

Marketing Marketers Advertising Advertisers 52