Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. The more specific your plan is, the more effective it will be. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketing Marketers 95

Neil Patel

JUNE 11, 2021

Having a marketing plan isn’t enough for success. You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing.

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

Sprout Social

MAY 4, 2017

Social Media Managers are a special breed. You have to be organized, focused and socially aware. It is a role that crosses the boundaries between creative and management. Social Media Managers spend their days engaging with a wide variety of stakeholders and are expected to be world-class multi-taskers.

Social Media Marketing 108

Social Media Marketing Product Marketing Marketers 108

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 111

Social Media Marketing Marketing Strategy User-Generated Marketing 111

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 100

Social Media Marketing Analytics Marketing Marketers 100

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. Making assumptions is a dangerous game for marketers.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketing 112

Search Engine Land

JULY 25, 2024

Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan. At this phase, you’re also setting up our project management system or aligning resource planning platforms to manage the work. Some are totally custom, and others are right out of the box.

Digital Marketing 109

Digital Marketing Marketing Plan Transform Marketing 109

Sprout Social

JULY 13, 2016

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel. Use a Social Media Management Tool.

Social Media Marketing 112

Social Media Marketing Marketing Marketers Real Estate 112

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers 1 in U.S.-based based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Establish a Marketing Calendar. Sources: S.

Social Media Marketing 111

Social Media Marketing Marketing Strategy Thought Leadership B2C 111

Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Everything else is already done.

Management 117

Management Social Media Marketing Energy Analytics 117

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 92

Social Media Marketing User-Generated Marketing Marketers 92

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Why use social media for B2B marketing. Just look at Adobe.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Be sure to check out these tips for creating a successful Social Media marketing campaign. Share your thoughts, post a comment.

Social Media Marketing 81

Social Media Marketing B2C Telemarketing Whitepaper 81

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan.

Marketing Plan 98

Marketing Plan Social Media Marketing Marketing Marketers 98

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Marketing Plan 109

Marketing Plan Event Marketing Marketing Marketers 109

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Sign up today. Get Started.

Management 145

Management Shoppers Social Media Marketing User-Generated 145

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 133

Management COS Social Media Marketing Shoppers 133

Duct Tape Marketing

JANUARY 15, 2016

7 Steps For An Effective Social Media Marketing Plan written by Guest Post read more at Duct Tape Marketing. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. As a social media marketer, this makes me very excited.

Social Media Marketing 53

Social Media Marketing Marketing Plan Marketing Marketers 53

Jeff Bullas

DECEMBER 2, 2022

A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. I have read it from cover to cover and it provides tips and tactics that you can apply to your social media marketing strategy. YouTube is the second biggest search engine after Google.

Transform 261

Transform Social Media Marketing Entertainment Advertising 261

Marketing Insider Group

OCTOBER 28, 2010

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015.

Management 128

Management CMO Marketing Marketers 128

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. Even #socialmedia managers must sleep – it’s OK if a 2 a.m.

Management 111

Management Analytics Energy Social Media Marketing 111

Buffer Marketing

JULY 24, 2024

You’re spinning multiple plates at once as a social media marketer. This article will share ten social media marketing tasks you can automate to free up some headspace and clear up that to-do list. What is social media marketing automation (and why should you care)?

Social Media Marketing 117

Social Media Marketing User-Generated Influencer Marketing Management 117

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Duct Tape Marketing

JANUARY 15, 2015

5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer – Enjoy!

Social Media Marketing 77

Social Media Marketing Copywriting Marketing Marketers 77

Hubspot Marketing

APRIL 24, 2019

Here, we'll explain the difference between goals and objectives to make sure there is no ambiguity when it comes to your long-term and short-term marketing plans. For instance, let's say you inform your marketing department that your overall goal is to "grow international brand awareness".

Social Media Marketing 142

Social Media Marketing Management Marketing Plan Video Marketing 142

Sachs Marketing Group

MARCH 15, 2024

A social media marketing agency specializes in creating, managing, and optimizing social media campaigns to boost a brand’s online presence. Without expert guidance, it’s easy to waste time and resources on ineffective social media strategies, leading to missed opportunities and stagnant growth.

Social Media Marketing 52

Social Media Marketing Marketing Marketers Analytics 52

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Social App Report 2022 ) Image Source 5. Social Media Trends Report ) 6. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Sprout Social

SEPTEMBER 2, 2022

We’ve gathered 32 of the best social media training resources and courses to help keep your growing team up-to-speed and yourself up-to-date. Org-wide social media marketing training. It’s all too easy for social media to become siloed from the rest of your business, or even the rest of your marketing team.

Social Media Marketing 130

Social Media Marketing Price Marketing Marketers 130

Hootsuite

APRIL 21, 2021

We’ve put together a list of 9 online courses and training, covering everything from planning content calendars to learning the basics of photography and graphic design. Social Marketing Certification by Hootsuite. Taught by: Hootsuite’s internal social media marketing experts. Cost: $199.

Social Media Marketing 139

Social Media Marketing Food Management Marketing Plan 139

Neil Patel

AUGUST 12, 2021

This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. First, let’s talk about why social media is a crucial tool for restaurant marketing. Why Is Social Media Important for Restaurant Marketing?

Food 145

Food User-Generated Social Media Marketing Marketing 145

Sprout Social

APRIL 29, 2021

We know that our buyers want to engage digitally and that they increasingly prefer to have an end-to-end digital customer experience—only the marketing team can deliver that at scale. For 55% of consumers , that experience starts on social media. It should start with social. The future of marketing depends on social.

Transform 144

Transform Customer Acquisition Social Media Marketing Marketing 144

Hootsuite

NOVEMBER 26, 2020

Managing your brand’s multiple social networks can be challenging. So maybe you post to all social media at once to maximize efficiency. But here’s the thing: there’s a right way to post to all your social media networks at once and a less-than-right way. Step 1: Connect your social channels to Hootsuite.

Social Media Marketing 145

Social Media Marketing Management Marketing Plan Branding 145