Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. You struggle to gain traction, completely miss your target market, or your product gets a bad rap.

Price 111

Price Real Estate Promotion Food 111

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Get to Know Your Target Audience Understanding your target audience is the first step of any successful B2B social media marketing strategy. Remember to focus on quality over quantity.

Social Media Marketing 119

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 119

SocialPilot

SEPTEMBER 5, 2024

This is because you don’t have the right strategy and methods to capture attention and drive effective travel bookings. SocialPilot is the social media management partner for several travel agencies and businesses. We have bought the secret strategies they have implemented in their social media marketing plans to gain success.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Martech

JUNE 28, 2024

This phenomenon highlights the complexity and difficulty of navigating the deluge of information in today’s data-driven world, underscoring the need for better tools and strategies to manage and interpret data effectively. The post 7 marketing strategies to conquer decision paralysis appeared first on MarTech.

Marketing Strategy 115

Marketing Strategy Shoppers Transform Marketing 115

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Sprout Social

MARCH 27, 2024

In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage.

Management 118

Management Branding Customer loyalty Shipping 118

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketing Marketers Manufacturing 61

Hubspot Marketing

NOVEMBER 14, 2024

A strong marketing strategy requires both ATL and BTL actions, but it’s vital to know when to apply each: ATL marketing is great for companies wanting to increase brand awareness and reach. The copy would be ghostwritten as a board member, program manager, or even program beneficiary. Reactivating lapsed givers.

Direct Mail 125

Direct Mail Marketing Marketers Email Marketing 125

Sprout Social

JANUARY 29, 2024

A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy. What is online reputation management? Why does online reputation management matter?

Management 131

Management Shipping Health Market Research 131

Martech

DECEMBER 4, 2023

Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Software has to work for every user – or as close to “every” as can be managed. Marketers are dealing with audiences, and it’s understood that some people will fall through the cracks. Get MarTech!

Marketing Strategy 119

Marketing Strategy Marketing Marketers Market Segmentation 119

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketing Marketers 101

Hubspot Marketing

OCTOBER 29, 2024

Here’s how to get your B2B ecommerce strategy right, according to industry experts. Types of B2B Ecommerce B2B Ecommerce vs. B2C Ecommerce 3 Top B2B Ecommerce Marketing Strategies B2B Ecommerce Examples B2B Ecommerce vs. B2C Ecommerce There’s more than just a single-letter difference between B2B and B2C ecommerce.

eCommerce 127

eCommerce B2C Manufacturing Retail 127

Scoop.it!

APRIL 12, 2022

This is where a content marketing strategy comes in handy. How content marketing can help your personal branding. Content marketing is a long-term approach that uses the creation and distribution of relevant, high-quality content consistently to attract and foster strong relationships with your audience.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Hootsuite

JUNE 18, 2019

If you use social media, social media management tools can make your life easier. What is social media management? Social media management simply refers to a platform or tools that reduce the amount of effort it takes to use social media effectively. 13 of the best social media management tools. UTM parameters.

Management 111

Management Analytics Social Media Marketing User-Generated 111

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 97

Marketing Strategy Marketing Marketers CRM 97

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Lynton Web

OCTOBER 15, 2024

You must use that information creatively to drive innovative marketing initiatives that speak directly to your audience's needs and desires. Let's explore creative, data-driven marketing strategies that go beyond the basics so you can forge deeper connections with audiences and drive meaningful results. Not sure where to start?

Marketing Strategy 92

Marketing Strategy Manufacturing CRM User-Generated 92

Martech

SEPTEMBER 10, 2024

This improves market segmentations, enables better-targeted marketing and informs product development decisions. Maximizing the impact of your market research Market research is too valuable to waste. Market research evolves and grows richer when companies are willing to refine their approach.

Market Research 113

Market Research Analytics Marketing Marketers 113

Rock Content

JULY 28, 2023

In fact, 79% of marketers surveyed by the Content Marketing Institute (CMI), stated that interactive content improves messaging retention. The Rock Content marketing team has harnessed the power of interactive elements such as quizzes, polls, calculators , and more to revolutionize the way we connect with our target market.

Marketing Strategy 98

Marketing Strategy Transform eBook User-Generated 98

Hootsuite

DECEMBER 3, 2024

Target market preferences and pain points Let’s just make a quick distinction here. Your target market is a more specific set of people. You’re looking to see if the new audience aligns with the market you’re trying to reach. When you review your data, assess whether your social marketing strategy is working.

Analytics 104

Analytics CRM Price Key Performance Indicator 104

Sachs Marketing Group

JANUARY 13, 2025

In this blog, well explore why a multi-channel strategy is no longer optional and how Sachs Marketing Group serves as the all-in-one partner businesses need to navigate and thrive in todays dynamic world of digital marketing. In 2025, a multi-channel marketing strategy isnt just a competitive advantageits a necessity.

Digital Marketing 52

Digital Marketing Influencer Marketing Customer Journey Social Media Marketing 52

OnPassive Marketing

MAY 20, 2022

But what exactly is account-based marketing? This article breaks down seven steps to start your own AM strategy. What Is Account-Based Marketing Strategy? Account-based marketing (ABM) is a marketing strategy in which businesses target accounts rather than customers. Define Your Target Market.

Marketing Strategy 65

Marketing Strategy Marketing Marketers Customer loyalty 65

Hootsuite

APRIL 2, 2025

And for every brand hes worked with, storytelling has been an important marketing strategy. As a result, a portion of social content is devoted to the Hilton for Business travel management and loyalty program. Save time managing your social media presence with Hootsuite. Try it free today.

Branding 65

Branding User-Generated Food Transform 65

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Customers.ai

NOVEMBER 18, 2024

The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai Install the x-ray pixel on your site Installing the website identification x-ray pixel is easy and can be done through Tag Manager, Shopify, WordPress, and more 3.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Litmus

OCTOBER 16, 2024

Understanding each stage lets you tailor marketing to boost customer engagement and loyalty. Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate.

Health 93

Health Customer Journey User-Generated Marketing 93

Vertical Response

APRIL 12, 2024

Are you looking to refine your marketing strategy for better results? This article cuts through the clutter to present tested marketing techniques that will help you connect with your target audience and drive your brand’s growth.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Hubspot Marketing

MARCH 3, 2025

Whether your goal is to grow trial users or win enterprise accounts, these tactics will help you build a scalable and sustainable SaaS marketing engine. Table of Contents What is B2B SaaS marketing? 10 Effective B2B SaaS Marketing Strategies 6 B2B SaaS Marketing Benchmarks to Measure Success What is B2B SaaS marketing?

Customer Acquisition 60

Customer Acquisition User-Generated Customer loyalty Marketing 60

Welcome Software

DECEMBER 18, 2024

Optimizely is a comprehensive digital experience platform designed specifically for modern marketers who need flexibility, efficiency, and data-driven insights. Optimizely One is a game-changing end-to-end solution for marketing organizations. 2) Mailchimp: Email marketing made easy What is Mailchimp? Why Optimizely? Why Buffer?

Transform 52

Transform Marketing Marketers CRM 52

Marketing Insider Group

MAY 31, 2023

Today, we’re sharing 11 customer journey mapping tools you can start using to make the mapping process more manageable and effective. This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Vertical Response

DECEMBER 14, 2024

Key Takeaways Surveys marketing is essential for understanding customer preferences and improving campaign effectiveness, benefiting businesses of all sizes. Utilizing a variety of survey typessuch as CSAT, NPS, and product feedbackis crucial for gathering comprehensive insights to refine marketing strategies.

Marketing Strategy 52

Marketing Strategy Marketing Market Research Marketers 52

Martech

JUNE 5, 2024

AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This allows for highly targeted marketing campaigns.

Transform 117

Transform Communications Management eCommerce 117

Hubspot Marketing

JUNE 27, 2024

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Regional Marketing Model Challenges 1. Map out your international strategy. Plan, plan, plan.

Global Marketing 111

Global Marketing CMO Marketing Marketers 111

Customers.ai

NOVEMBER 25, 2024

Look for platforms that can handle increased traffic, offer advanced features you might need down the road, and provide flexibility as your marketing strategies evolve. For ecommerce marketers, scalability is a must. Tag Manager Integration: Simplifies the deployment and management of tracking codes.

eCommerce 88

eCommerce Price Customer Journey CRM 88

OnPassive Marketing

APRIL 9, 2022

Marketing is all about generating, securing, and converting leads, whether it’s for a B2B or B2C company. However, if you’re a B2B marketer, you’ll need to employ specific B2B marketing strategies, which are distinct from those used by B2C businesses. Account-Based Marketing.

Marketing Strategy 59

Marketing Strategy Promotion Thought Leadership B2C 59

Customers.ai

NOVEMBER 14, 2024

How Klaviyo Benefits Different Types of Businesses Criteria for Selecting the Best Klaviyo Tools 20 Klaviyo Tools to Add to Your Tech Stack Right Now How to Integrate Klaviyo Tools into Your Marketing Strategy Your Klaviyo Tools Questions Answered See Who Is On Your Site Right Now! Get names, emails, phone numbers & more.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83