Buffer Marketing

AUGUST 14, 2024

If you’re on the hunt for a social media management tool, chances are that Buffer and Hootsuite are some of the first names that pop up — with good reason. Perhaps a better question would be: Which social media management tool is right for you?   So, which one is best?

Management 111

Management Price Analytics User-Generated 111

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 95

Management Marketers Marketing CRM 95

Hubspot Marketing

JULY 12, 2024

As consumer preferences change and technological advances offer more and more opportunities, community management strategies change alongside them. In this piece, I’ll go over community management trends to be aware of in 2024 and how you can adapt them for yourself. Community Management Trends in 2024 1.

Management 118

Management Communications User-Generated Price 118

SocialPilot

JANUARY 8, 2025

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. But is it all worth the price?

Price 85

Price Non-Profit Analytics User-Generated 85

Search Engine Land

JULY 25, 2024

Economic downturns create uncertainty and changes in user behavior that impact markets and forecasts. They also affect the approach and resources allocated to marketing activities. Because no two recessions or economic downsturns are the same, marketers operate in uncharted waters every time one occurs. In 2009, the entire U.S.

SEO 108

SEO Management Price Thought Leadership 108

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Price 118

Price Thought Leadership Transform User-Generated 118

SocialPilot

DECEMBER 16, 2024

Social media management is an overwhelming task on its own. If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Below is a breakdown of the Later plan features, which you can use to compare and determine whether Later pricing options align with your budget and needs.

Price 75

Price Non-Profit Analytics User-Generated 75

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year. They love protein.

Management 87

Management Health Price Fashion 87

Buffer Marketing

AUGUST 13, 2024

Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. Pricing: Free plan available; paid plans start from $89/mo with a free trial.

Influencer Marketing 111

Influencer Marketing Branding Affiliate Marketing Fashion 111

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Because the goals fall under marketing, the responsibility typically falls to the marketing team.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

Backlinko

FEBRUARY 27, 2025

In this guide, you’ll learn which Semrush plan matches your needs, whether you’re a solo blogger tracking 100 keywords or an agency managing 40+ client websites. Semrush’s Core Pricing Plans Explained Semrush offers four main subscription tiers: Pro plan at $139.95/month: At $249.95/mo,

Price 64

Price eCommerce SEO User-Generated 64

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketers 113

Marketers Marketing Marketing Automation Platform Price 113

Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

eCommerce 132

eCommerce Direct Mail B2C Marketers 132

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. People still want great products, fair prices, convenient access, and compelling reasons to buy. Well, they’re the backbone of every successful marketing strategy. Absolutely.

Price 112

Price Real Estate Promotion Food 112

Hootsuite

NOVEMBER 28, 2024

Key takeaways Pinterest marketing is the practice of using the platform as a visual search engine to help relevant audiences discover products or services. What is Pinterest marketing? Affiliate marketing on Pinterest is a revenue-sharing process where Pinners earn a small commission from the clicks or sales they generate for a brand.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Welcome Software

MARCH 12, 2025

Its pricing model is based on product usage, meaning the more you grow and the events you track, the more you pay. We'll examine Mixpanel pricing in detail and consider why teams might choose Mixpanel or more affordable alternatives. How does Mixpanels pricing work? Is it worth the cost? Or are other tools more comprehensive?

Price 52

Price User-Generated Analytics Product 52

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Buffer Marketing

AUGUST 21, 2024

Social media marketing is more complicated than ever. Here are the top 12 courses to improve your social media marketing skills. Here are the top 12 courses to improve your social media marketing skills. Meta Blueprint : for learning about the basics of digital marketing, Facebook, Instagram, and ads.

Social Media Marketing 114

Social Media Marketing Copywriting Price Marketers 114

Martech

MARCH 28, 2025

Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. A full-featured marketing automation is also a sizable investment. MAP market challenges 1. Processing.

Marketing Automation Platform 99

Marketing Automation Platform Marketers Marketing Price 99

Martech

NOVEMBER 26, 2024

And it was marketed to fitness enthusiasts in major cities for whom this level of access to premium studios would be a dream come true. The value proposition and target market were clear. ClassPass managed to recover because they were large enough to adapt. ClassPass managed to recover because they were large enough to adapt.

Customer 124

Customer Food Marketers Marketing 124

Martech

FEBRUARY 4, 2025

You likely have a favorite project management tool. Now, everyone is going to be using the same project management tool. As long as it has these nine features, you can still manage your projects and keep the team connected. Kanban boards Kanban boards let you visualize the workflow of your team’s marketing projects.

Management 84

Management Marketing Automation Platform Marketers Marketing 84

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated 104

User-Generated Price Marketers Marketing 104

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 129

Marketing Mix Global Marketing PR Thought Leadership 129

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform 123

Transform Logistics User-Generated Marketers 123

Hubspot Marketing

JULY 10, 2024

10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product. If the rank tracker tool is part of an SEO management package, it may come with other tools, including backlink tracking, keyword research, and even paid ad management. What makes a great rank tracker tool?

Price 133

Price SEO User-Generated Management 133

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. These plugins offer a range of features designed to optimize SEO , boost engagement, and track performance, making them indispensable for achieving marketing success.

User-Generated 119

User-Generated Analytics Marketers Marketing 119

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Your company needs to figure out a way to understand and engage its customers.

CRM 124

CRM Transform Marketers Marketing 124

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Search Engine Land

JULY 11, 2024

SEO is full of challenges, but among the hardest is account management. Knowing how to balance work and account management. How to manage stress. Workload management. Add a sprinkle of economic downturn, and you will have a market with the upper hand. When to push back. And a lot more. SEO is complex.

Management 76

Management SEO Communications PR 76

Buffer Marketing

OCTOBER 28, 2024

You've got big marketing dreams but a not-so-big budget? After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. A lot of these marketing software offer free or low-cost versions. Pricing: Free plan available.

Digital Marketing 104

Digital Marketing Price User-Generated Affiliate Marketing 104

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. The 9 Reports Every Marketing Leader Wants to See Marketing leaders need accurate data and insights to make better decisions.

Transform 130

Transform Customer Acquisition Finance Marketers 130

Buffer Marketing

FEBRUARY 18, 2025

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too."

Social Media Marketing 107

Social Media Marketing Price Energy Influencer Marketing 107

Hootsuite

OCTOBER 16, 2024

Why every TikTok marketer needs an analytics tool A TikTok analytics tool lets you discover what’s working and what’s not , so you can refine your strategy on both macro and micro levels, and drive results for your brand or business. … and many, many more. A platform that provides end-to-end social media management services.

Analytics 108

Analytics Price PR Management 108

Hubspot Marketing

NOVEMBER 18, 2024

As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach. When one of my freelance clients needed some brand growth on a budget, I was pumped to jump into the influencer marketing game. I had little idea how influencer pricing works and how to budget for it. After all, marketing budgets vary.

Influencer Marketing 128

Influencer Marketing Price Affiliate Marketing Millennials 128

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” ” Whether you’re a service provider offering a quote or a client seeking a price, answering that question isnt as straightforward as it seems. How long is a piece of string?

Price 115

Price eCommerce Education Management 115