OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Martech

NOVEMBER 21, 2024

Defining experience management First, its useful to clarify the relationship between Qualtrics, an experience management software vendor, and the Institute. The first thing to know is that the Institute is product-agnostic. Experience management is about more than responding to customer complaints. “Product, sales.

Management 112

Management Customer Transform Thought Leadership 112

Search Engine Land

MAY 1, 2023

SEO product managers and SEO managers may sound similar, but they entail distinct responsibilities. This article covers the different expectations between an SEO product manager and an SEO manager and how each role is designed to operate inside a large organization. An SEO manager at Vimeo.

Management 88

Management SEO Product User-Generated 88

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 114

Product Marketing Product Inbound Marketing Marketing 114

Welcome Software

AUGUST 15, 2024

Aligning with the marketing team can seem like a bit of a mystery. You might often think: We have the product. Why can't marketing get us more customers? Marketing is always about customer requests that haven't been turned into features yet. This product-marketing communication breakdown impacts you in every way.

Communications 40

Communications Management Product Marketing 40

Marketing Insider Group

SEPTEMBER 23, 2024

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.

Management 106

Management CRM Analytics Marketing 106

Hubspot Marketing

SEPTEMBER 9, 2024

The remote work productivity debate will never end, and frankly, it shouldn't. Leaders and employees alike should never stop being critical of how time is spent and seeking improved productivity levels. Change is always tiring to a degree, but thankfully, marketers are resilient to change because it's inherent to what we do.

Product 99

Product Marketing Marketers Energy 99

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 95

Management Marketing Marketers CRM 95

Search Engine Land

JANUARY 5, 2023

SEO product managers are the teammates you never knew you needed. In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? In-house SEO teams also can’t live without them.

Management 84

Management Product SEO eCommerce 84

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. Platform-market fit.

Product Marketing 108

Product Marketing Product Finance Marketing 108

Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1.

Product Marketing 134

Product Marketing Product Marketing Marketers 134

SocialPilot

NOVEMBER 15, 2024

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. Hence, it is unquestionably important that you manage Facebook reviews effectively.

Management 97

Management Customer Branding Product 97

SocialPilot

OCTOBER 14, 2024

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. So, managing your reviews isn’t just a good idea; it’s a must.

Management 89

Management Food Place Customer 89

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). The language model is based on content from MarTech embedded on top of ChatGPT.

Management 111

Management eCommerce CRM User-Generated 111

Martech

NOVEMBER 18, 2024

Project management is more than just a tool to keep your marketing campaigns on track. Today, project management data is not just a backend tool for tracking deadlines and task completion. This proactive approach leads to smoother daily operations and fosters a marketing strategy built for long-term success.

Management 82

Management Manufacturing Customer loyalty Analytics 82

Martech

JUNE 21, 2024

Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional? Now, who drives it?

CRM 115

CRM Product Education Communications 115

Martech

OCTOBER 23, 2024

Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. This practical tutorial will introduce you to five tools that will help you manage the thousands of other tools you and your team are being inundated with. How do we keep up? How do we keep track? How do we keep our sanity?

Management 118

Management Place New Markets Product 118

Martech

JULY 30, 2024

It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, if you’re using your project management data for only that, you’re probably not getting all the value you can from the metrics you’re capturing. You’ve heard the saying, “What gets measured gets managed.”

Management 117

Management Health Marketing Marketers 117

Martech

SEPTEMBER 23, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization.

Management 96

Management CMO Key Performance Indicator Marketing 96

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using productivity apps can positively impact your daily routines by creating a solid and well-organized schedule to follow, reducing stress, and creating more time for yourself.   And trust me, all of these can help. 

Social Media Marketing 104

Social Media Marketing Product Marketing Marketers 104

Sprout Social

AUGUST 31, 2022

Managing social media means you need a variety of skills to become successful. You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1.

Management 108

Management Product Key Performance Indicator Health 108

Search Engine Land

MARCH 15, 2023

Two qualities are at the core of what makes a great SEO product manager : Adaptability. This article will cover how to think critically and creatively in the following areas of SEO product management : Fundamentals for SEO product managers. Get the daily newsletter search marketers rely on.

Management 78

Management SEO Product User-Generated 78

Hubspot Marketing

OCTOBER 11, 2024

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer. Table of Contents What is product development? What is the new product development process?

Product 102

Product Manufacturing User-Generated Entertainment 102

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in.

Management 123

Management Communications Marketing Marketers 123

Pam Didner

SEPTEMBER 21, 2022

That means managing content for a company can feel like herding cats – blog posts have been written, Facebook pages have been updated, sales collateral has been created, and product information has been uploaded to websites. No matter the size of a company or management commitment, we can always start with a baby step.

Management 90

Management Product Traditional Marketing Content Marketing 90

Hubspot Marketing

JULY 15, 2024

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? What qualities should you look for when hiring?

Management 99

Management Finance Communications Entertainment 99

Chief Martec

MAY 7, 2024

On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape. That’s a crazy 27.8% growth year-over-year.

Product 132

Product Law Marketing Marketers 132

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 90

Management User-Generated Entertainment Social Media Marketing 90

Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. It’s also worth noting that the party may look a little different based on the types of community management out there.

Management 83

Management Food User-Generated Customer Acquisition 83

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Everything else is already done.

Management 104

Management Social Media Marketing Energy Analytics 104

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 102

Management Key Performance Indicator Marketing Marketers 102

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management 62

Management Marketing Marketers CRM 62

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 104

Management Communications Health PR 104

Marketing Insider Group

DECEMBER 18, 2023

Effective marketing strategies for complex products are essential to driving business growth. At the end of the day, a good marketing strategy generates revenue that is pivotal for both sustaining and scaling a business. The problem is that you can’t use the same marketing strategy over and over again like a generic template.

Marketing Strategy 106

Marketing Strategy Product User-Generated Marketing 106

Hubspot Marketing

JULY 12, 2024

In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to prove the ROI of community management. Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community.

Management 127

Management Traditional Marketing Promotion Price 127