Rock Content

MAY 11, 2023

If you’re a marketing professional or business owner who outsources some of your current workload to qualified freelancers , you’re in excellent company. You also need a solid understanding of how to successfully manage freelancers on a long-term basis. Here’s a bit of insight on how to manage freelancers effectively.

Management 97

Management Communications Succession Management Promotion 97

Buffer Marketing

MAY 19, 2022

Social media has seen rapid growth in the past decade and along with it has grown the role of the Social Media Manager. Social media managers are often alone in their role depending on the company and are expected to wear many hats. What causes burnout in social media managers? In fact, burnout rates are at an all-time high.

Management 107

Management Copywriting Health Energy 107

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Hubspot Marketing

JUNE 20, 2022

In this post, we’ll cover the topic of content workflow — what it is, how to manage it, and how you can create one for your business. Strategists, writers, editors, and managers are people you would have on your content team. Content Workflow Management. Content has to be created, edited, shared or managed somewhere.

Management 132

Management Copywriting Transform Succession Management 132

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. They are key players in managing their company’s reputation, deploying customer service, acquiring customers, spotting trends and navigating breaking news. . How social platforms are combating burnout.

Management 145

Management Health Energy Entertainment 145

OnPassive Marketing

MAY 30, 2022

A review management service acts as an extension of your team, guiding you through the process of obtaining reviews and, more crucially, obtaining positive evaluations. You may attract more clients by combining an online review strategy with a workforce that knows how to manage reviews. Review Management. Conclusion.

Management 62

Management User-Generated Succession Management Branding 62

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

Content Marketing 131

Content Marketing Customer Journey Marketers Marketing 131

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. From a management perspective, this means finding ways to motivate and empower your team in their roles in an effective way. Embracing the changes.

Management 75

Management Thought Leadership Customer Acquisition Communications 75

Marketing Insider Group

APRIL 17, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Count me in that group. Show how the content will enhance his or her brand.

Content Marketing 135

Content Marketing Marketers Marketing Communications 135

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 96

Key Performance Indicator Marketers Marketing Succession Management 96

Martech

MAY 3, 2024

As with other recent HubSpot updates , the April 2024 updates continue HubSpot’s focus on harnessing AI to refine user experiences and improve operational efficiencies across sales, service, and marketing platforms. Centralized efficiency with the customer success workspace. Automated user management in workflows.

Transform 116

Transform Succession Management Management Communications 116

Martech

OCTOBER 3, 2023

Managing resources is not just a buzzword; it’s the cornerstone of organizational success. The key to successfully managing resources is a seamless workflow that maximizes output while keeping your team balanced and motivated. Click here to view more MarTech webinars.

Product 110

Product Succession Management Management Performance Marketing 110

Rock Content

APRIL 13, 2023

If you’re someone with a knack for dreaming up great marketing concepts and a desire to stick with marketing, then you may decide to seek a head of marketing position at some point. But what does a head of marketing do, and what will your professional life look like if you become one? What Is a Head of Marketing?

Key Performance Indicator 85

Key Performance Indicator Marketers Marketing Communications 85

Martech

DECEMBER 8, 2021

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Get MarTech’s Email Marketing Periodic Table.

Email Marketing 117

Email Marketing Transform Marketers Marketing 117

Martech

JUNE 10, 2024

Big, established players The big players are vendors with a dominant market cap. Thus, they provide a large account team with clearly defined roles, including account executive, customer success manager, technical account manager, solution architect, etc. Adobe and Salesforce are two clear examples.

Succession Management 96

Succession Management Management Price Product 96

Hubspot Marketing

JANUARY 23, 2023

One of the best ways to be successful in your career is to learn from those who've mastered the craft. And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Which Marketing Strategies are Most Effective?

Marketers 96

Marketers Marketing Management Promotion 96

Litmus

DECEMBER 18, 2023

In theory, using single metrics like ROI to determine marketing budgets is useful—but rarely used. Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. What influences email marketing budgets?

Email Marketing 114

Email Marketing Transform Health Marketers 114

Martech

APRIL 24, 2024

Members Blog and Gated Content Library to manage content and capture leads. We spoke with Nicholas Holland, HubSpot VP of product and GM of Marketing Hub and CMS Hub about the announcement. ” That led to the launch of CMS Hub — but content marketing kept evolving. Post Narration to turn text into audio.

Whitepaper 120

Whitepaper Manufacturing eBook Health 120

Martech

SEPTEMBER 24, 2024

With Gainsight data accessible within the Sales Cloud platform, customer success managers will be able to expand cross-sell and upsell opportunities while sales representatives will be able to incorporate customer satisfaction and product usage insights into subsequent sales cycles. Gen Z values innovative marketing.

Gen Z 59

Gen Z eCommerce Customer loyalty Customer Journey 59

Search Engine Land

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customer 112

Customer Succession Management Management Whitepaper 112

Use Insider

JULY 28, 2023

Across different theories of marketing, the terms omnichannel , multichannel , and cross-channel marketing are often used interchangeably. Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them.

Retail 98

Retail Shoppers Manufacturing Transform 98

Hootsuite

MAY 13, 2021

The fuse of a social media manager burns at both ends. But social media managers often feel the burn of both at the same time. i'd be interested to know if the events of the past few years, especially 2020-present, have any other social media managers considering changing careers. — amy b (@arb) January 7, 2021.

Health 145

Health Energy Marketers Marketing 145

Martech

JANUARY 10, 2023

Your holiday campaigns were a success but keeping customers engaged throughout the rest of the year can be hard – particularly if you operate in a highly competitive market. Register today for “ Keep Customers Engaged Post Holidays and All Year Long, ” presented by Blueshift.

Customer 97

Customer Succession Management Management Whitepaper 97

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. This employee just seems to love her job, I can't put my finger on why," your manager will think. 1920s Flapper.

Fashion 145

Fashion Marketers Marketing Transform 145

Martech

JANUARY 10, 2023

Noticing this, marketing strategist Kathleen Schaub is offering a human solution: the customer value squad. Elements of such an approach were outlined last year in the two part series, “ Return on investment is missing in action ,” and “ Static ROI metrics, meet dynamic marketing situation.” Or product service.

Customer 99

Customer Management Succession Management Communications 99

Duct Tape Marketing

JULY 30, 2021

How to Use Milestones to Map Your Customer Journey written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. Key Takeaway: In a previous episode , I talk about creating a Customer Success Track. Topics I Cover: [1:02] The idea behind the Customer Success Track. [1:48] Like this show?

Customer Journey 99

Customer Journey Customer Succession Management SEO 99

Duct Tape Marketing

JULY 22, 2021

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Like this show?

Transform 98

Transform Customer Succession Management Management 98

Duct Tape Marketing

JULY 29, 2021

How To Use Business Storytelling To Captivate Any Audience written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Janine Kurnoff. In this episode of the Duct Tape Marketing Podcast , I interview Janine Kurnoff. Questions I Ask Janine Kurnoff: [1:30] Why are all marketers telling us to tell stories? [2:57]

Succession Management 101

Succession Management Management Customer Marketers 101

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

Transform 89

Transform CMO Global Marketing Direct Mail 89

Duct Tape Marketing

JULY 15, 2021

Deciding What Platform Is Best For Your Website written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Josh Neimark. In this episode of the Duct Tape Marketing Podcast , I interview Josh Neimark. More About The Certified Marketing Manager Program Powered By Duct Tape Marketing: Check it out here.

Succession Management 97

Succession Management SEO Management Digital Marketing 97

Customers.ai

NOVEMBER 20, 2023

To manage the influx of leads, implement filters based on factors like scroll depth, time on site, or engagement with specific pages. We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. Install the Customers.ai Select + New Automation and get your pixel.

eCommerce 114

eCommerce Shoppers Promotion Partner Marketing 114

Duct Tape Marketing

JULY 27, 2021

Making Web Design Easier With Duda written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Itai Sadan. In this episode of the Duct Tape Marketing Podcast , I interview Itai Sadan. More About The Duct Tape Marketing Consultant Network. Marketing Podcast with Itai Sadan. Check it out here.

eCommerce 98

eCommerce Succession Management Management Partner Marketing 98

Martech

FEBRUARY 27, 2024

AI is going to completely transform marketing. It is the enabling technology that will give us the ability to manage, analyze, and act upon the customer data we’ve collected to truly personalize and enhance the customer experience and journey. These are the very basics of technology management; it’s mind boggling.

Transform 105

Transform CMO User-Generated Customer loyalty 105

Jeff Bullas

JANUARY 24, 2023

UseViral Useviral is the absolute best place to buy TikTok followers when it comes to quality, here are a few great features Useviral offers with all their packages: Dedicated Success Manager The Highest Quality Followers High Retention 30-Day Guarantee!

Gen Z 338

Gen Z Price Target Market Customer 338

Hubspot Marketing

MAY 11, 2023

SEO isn’t easy — it often requires an entire team of people who solely focus on SEO within your marketing department to get it right. Search engine optimization (SEO) is an important marketing strategy because it helps you rank higher on search engines. That’s why many companies choose to outsource their SEO to an SEO agency/service.

Price 133

Price SEO eBook Succession Management 133

Rock Content

SEPTEMBER 11, 2020

The marketing team works in close coordination with the leader to suitably position the business in the market and work towards achieving the organization’s vision. Therefore, remote marketing teams need a strong leader who can inspire them to achieve their marketing goals and keep them aligned with the vision.

Transform 69

Transform Real Estate Energy Communications 69