Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 105

Gen Z Retail Food Millennials 105

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. The first example I think of is an interest-based Facebook Group (my millennial is showing). After all, new communities pop up every day. Some are free , some are paid.

Branding 113

Branding User-Generated Millennials Education 113

Sprout Social

JULY 23, 2024

These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find: These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.

Gen Z 126

Gen Z Branding Retail Content Placement 126

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 143

Management Gen Z CRM Shipping 143

Hootsuite

NOVEMBER 28, 2022

That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer experience tools and tactics you can try yourself. Well, not really.

Management 141

Management Customer CRM Customer Journey 141

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 107

Gen Z Health Influencer Marketing Food 107

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Employee advocacy can also aid in PR crises and issues management. Great culture starts at the top.

PR 111

PR Gen Z Thought Leadership Communications 111

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” In these, the influencer manages your brand‘s account for a set period. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing 129

Influencer Marketing Price Affiliate Marketing Millennials 129

SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Did growing up in this world help you in your advertising career?

Gen Z 94

Gen Z Millennials Advertisers Advertising 94

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. The better you manage to shape positive attitudes at this stage, the more likely a consumer will purchase your product. Influencer marketing channels. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Trade Press Services Newsletter

MAY 2, 2024

Just a Friendly Reminder “The one phrase that really bugs me is when people say, ‘Just a friendly reminder,’” says Brian Meiggs, founder of My Millennial Guide. “It When a manager says “110 percent,” employees hear “14-hour workdays,” “no time off,” and “zero work-life balance.”

Millennials 252

Millennials Communications Management Marketers 252

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Learn more about communities in marketing in The Ultimate Guide to Community Management [According to Experts Who Do It Daily].

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 83

Gen Z Branding Retail Education 83

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 112

Gen Z User-Generated Advertisers Advertising 112

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. Doing what?”

Gen Z 145

Gen Z Millennials CMO Marketers 145

Hootsuite

MAY 18, 2022

This is your one-stop shop for time management optimization. Keep reading to find out the 111 keyboard shortcuts for Mac and PC you need to know as a social media manager. Otherwise, I’ll default to saying “Control” below because even though I’m a Mac user now, I grew up the way all elder millennials did: Windows 98, baby.

Management 109

Management Social Media Marketing Millennials Branding 109

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketing 141

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform 90

Transform Marketers Marketing Gen Z 90

Sprout Social

MARCH 27, 2025

Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 88

Gen Z Affiliate Marketing Influencer Marketing User-Generated 88

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 71

Gen Z Millennials Social Media Marketing User-Generated 71

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty.

Health 93

Health Customer Journey User-Generated Marketers 93

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 125

Gen Z Millennials Entertainment Marketing 125

Sprout Social

DECEMBER 19, 2024

As Nathan Jun Poekert, CMO of General Idea and executive consultant, pointed out in our recent Navigating Social Media Management in an Election Year webinar, Unless you can directly address the source of the problem, it doesnt benefit your brand to put out a statement. The rest of the time, they should focus on what they can control.

Gen Z 78

Gen Z Communications Millennials Promotion 78

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). McKinsey ).

Gen Z 115

Gen Z Millennials Customer Acquisition Advertisers 115

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 130

Gen Z Millennials Branding Transform 130

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand?

Gen Z 139

Gen Z Product Retail Millennials 139

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The social, marketing and product teams are all co-collaborating on community management. Sound familiar?

Gen Z 94

Gen Z Branding User-Generated Influencer Marketing 94

Martech

FEBRUARY 22, 2023

Interestingly, despite having 368 million monthly active users globally and under new management, the report did not mention Twitter. are under 30, accounting for the Gen Z audience and younger millennials. 16% are older millennials between 30-39 years old, 13.9% About 60% of TikTok users in the U.S. are 50 and up.

Millennials 117

Millennials Gen Z User-Generated Marketers 117

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Which means the industry is primarily made up of Millennial white women. This led us to new questions.

Millennials 133

Millennials Education Social Media Marketing Management 133

Hubspot Marketing

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. The number of people listening to podcasts on mobile apps increased 60% between 2018 and 2019, and millennials drive that growth. Podcasts reach younger audiences. Podcast listeners are growing fast.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hootsuite

JUNE 12, 2020

How to view analytics for Instagram Stories in Commerce Manager. Businesses that use Instagram Checkout can also track analytics for shoppable Instagram Stories in Commerce Manager. In Commerce Manager , click Insights from the left-hand menu. Millennials have been accused of avoiding phone calls. Source: Creator Studio.

Analytics 145

Analytics Millennials Promotion Management 145

Hubspot Marketing

JULY 30, 2023

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months. But whose job is it to respond?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145