SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. We’re managing people’s retirement.”

Branding 75

Branding Millennials Finance CMO 75

Sprout Social

JULY 23, 2024

These pins are separated into folders with titles like “Headspace for Kids” and “Headspace Courses” so they’re easy to find: These Pins are free for anyone to use to manage stress or increase mindfulness, but they also play a bigger role in Headspace’s marketing strategy.

Gen Z 132

Gen Z Branding Retail Content Placement 132

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z 107

Gen Z Retail Food Millennials 107

Sprout Social

APRIL 10, 2025

The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Street food POV accounts Another significant TikTok trend UK users are engaging with is content managed by street food trucks, created by UK food influencers.

Gen Z 106

Gen Z Food Fashion Millennials 106

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. The first example I think of is an interest-based Facebook Group (my millennial is showing). After all, new communities pop up every day. Some are free , some are paid.

Branding 110

Branding User-Generated Millennials Education 110

Sprout Social

NOVEMBER 11, 2021

We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM. Q: How do you currently manage incoming leads from social media? Sprout lead management and CRM integrations: Salesforce, Marketo, Microsoft Dynamics 365.

Management 145

Management Gen Z CRM Shipping 145

Sprout Social

NOVEMBER 19, 2024

The process of sourcing, contracting and managing influencer contracts plays a key role in the eventual success of any influencer campaign. For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z.

Gen Z 114

Gen Z Health Influencer Marketing Food 114

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. To enable your ads account, log in to Facebook with the profile that has admin access to your Facebook Page, then go to Meta Ads Manager. With over three billion active monthly users , Facebook is still the worlds most-used social platform.

Gen Z 94

Gen Z User-Generated Marketers Marketing 94

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Employee advocacy can also aid in PR crises and issues management. Great culture starts at the top.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Group that with content creation, trend monitoring, and community management, and you’ve just described the duties of the quintessential social media marketer.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

SmartBrief - Marketing

SEPTEMBER 18, 2024

SmartBrief: I was surprised to learn that your dad was a professional boxer and manager. The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. Did growing up in this world help you in your advertising career?

Gen Z 95

Gen Z Millennials Advertisers Advertising 95

Hubspot Marketing

NOVEMBER 18, 2024

I mean, the data shows that “ nearly 50 percent of millennials worldwide find influencers’ recommendations more engaging than regular advertisements.” In these, the influencer manages your brand‘s account for a set period. Who hasn't seen or read about the hype around influencer power, right?

Influencer Marketing 126

Influencer Marketing Price Affiliate Marketing Millennials 126

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z 92

Gen Z Branding Retail Education 92

Jeff Bullas

JANUARY 10, 2023

Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature. The better you manage to shape positive attitudes at this stage, the more likely a consumer will purchase your product. Influencer marketing channels. Post-purchase.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. Get started The post 60 social media statistics marketers need to know in 2025 appeared first on Social Media Marketing & Management Dashboard. million Facebook users.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Buffer Marketing

JULY 22, 2024

The 5 components of social media advertising Different social networks have different components in their ads manager. Image Source The options look similar in Instagram advertising (within Meta Ads Manager). GenZ and Millennials expect social media ads to be funny and trending, for instance, according to GWI.

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms. Brands targeting Gen Z and younger Millennials may need to prioritise other platforms.

Gen Z 87

Gen Z Millennials Social Media Marketing User-Generated 87

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Learn more about communities in marketing in The Ultimate Guide to Community Management [According to Experts Who Do It Daily].

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Moderators manage many communities and ban obvious spam or promotional materials. In 2023, US users’ ethnicities were 21% White, 14% Black, 23% Hispanic and 36% Asian. It adds a lot of value and builds your credibility.

Branding 83

Branding Gen Z Pharmaceutical Health 83

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 110

Gen Z User-Generated Advertising Advertisers 110

Trade Press Services Newsletter

MAY 2, 2024

Just a Friendly Reminder “The one phrase that really bugs me is when people say, ‘Just a friendly reminder,’” says Brian Meiggs, founder of My Millennial Guide. “It When a manager says “110 percent,” employees hear “14-hour workdays,” “no time off,” and “zero work-life balance.”

Millennials 252

Millennials Communications Management Marketers 252

Hootsuite

MAY 18, 2022

This is your one-stop shop for time management optimization. Keep reading to find out the 111 keyboard shortcuts for Mac and PC you need to know as a social media manager. Otherwise, I’ll default to saying “Control” below because even though I’m a Mac user now, I grew up the way all elder millennials did: Windows 98, baby.

Management 109

Management Social Media Marketing Millennials Branding 109

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement. Doing what?”

Gen Z 145

Gen Z Millennials CMO Marketers 145

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 million for the previous “generation x”.

Millennials 141

Millennials Gen Z Retail Marketers 141

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 107

Tentpole Gen Z Thought Leadership User-Generated 107

illumin

APRIL 16, 2025

A huge majority of the Gen Z and millennial generations are in the digital world nowadays. With illumin, you can increase engagement, have more precise targeting, and have a better streamlined campaign management for your Meta campaigns (and even streamline them to your programmatic advertising!).

Education 80

Education Advertising Advertisers Gen Z 80

Sprout Social

MARCH 27, 2025

Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report. AI is also making it easier for brands to discover creators and manage partnerships.

Gen Z 98

Gen Z Affiliate Marketing Influencer Marketing User-Generated 98

Martech

APRIL 5, 2022

more likely to have diversity-and-inclusion related talent objectives than negative growth brands ( Deloitte ) Companies with the highest number of women on top management teams have a 35% higher return on equity and 34% higher total return to shareholders than companies with the lowest number. Heat Test Report ). McKinsey ). McKinsey ).

Gen Z 120

Gen Z Millennials Customer Acquisition Advertisers 120

Litmus

OCTOBER 16, 2024

Lifecycle marketing vs. customer lifecycle marketing Lifecycle marketing focuses on product management from development to obsolescence, while customer lifecycle marketing nurtures relationships from first hello to loyal advocate. Understanding each stage lets you tailor marketing to boost customer engagement and loyalty.

Health 93

Health Customer Journey User-Generated Marketers 93

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketers 126

Sprout Social

OCTOBER 16, 2023

Younger generations like Gen Z and Millennials seek transparency about business practices and values, along with social content that isn’t overly salesy. Bobby Jack Bobby Jack is taking advantage of their popularity during the early 2000s to connect with younger Millennials and Gen Z.

Gen Z 134

Gen Z Millennials Branding Transform 134

Sprout Social

OCTOBER 22, 2024

Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. The social, marketing and product teams are all co-collaborating on community management. Sound familiar?

Gen Z 98

Gen Z Branding User-Generated Influencer Marketing 98

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. HubSpot ) 34% of marketers say that Millennials (age 28-43) are the most difficult audience to reach with marketing content. For instance, managing content teams usually means managing a bunch of hyperlinks and floating deadlines.

Transform 84

Transform Marketers Marketing Gen Z 84

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. One of Facebook’s standout features is its robust advertising capabilities.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Neil Patel

SEPTEMBER 8, 2021

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Will Instagram Drops work for my brand?

Gen Z 141

Gen Z Product Retail Millennials 141