Hootsuite

MAY 28, 2020

Millennials came of age with Twitter. Save time managing your Twitter presence by using Hootsuite to expand your audience, provide timely customer support, and monitor your efforts. The post Top Twitter Demographics That Matter to Social Media Marketers appeared first on Hootsuite Social Media Management.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. Messaging and Marketing How you market your products or services also varies slightly depending on your market. Use social proof. No sales reps needed.

B2C 130

B2C Millennials Customer Journey User-Generated 130

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 125

Social Media Marketing Gen Z Millennials Influencer Marketing 125

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertisers 102

Advertisers Advertising Gen Z Social Media Marketing 102

Hootsuite

MAY 31, 2022

Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Hootsuite

APRIL 22, 2025

With over three billion active monthly users , Facebook is still the worlds most-used social platform. And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Marketing on Facebook doesnt have to cost a lot, either. text posts, photos, videos) Paid, or boosted, content (e.g, It’s so easy.

Gen Z 94

Gen Z User-Generated Marketing Marketers 94

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. LinkedIn users are millennials Millennials are the largest generation of U.S. LinkedIn age demographics 1. Try it free today.

Gen Z 72

Gen Z Millennials User-Generated Analytics 72

Sprout Social

NOVEMBER 26, 2018

If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. Whether you’re interested in social selling, customer service or anything in-between, this guide will get the ball rolling. Have you mastered these social media marketing basics?

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools.

Gen Z 114

Gen Z Social Media Marketing Millennials User-Generated 114

Sprout Social

FEBRUARY 28, 2025

The evolving role of AI: AI is becoming more prevalent in social media management, but ethical and strategic implementation is crucial. The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions.

Gen Z 89

Gen Z Millennials Social Media Marketing User-Generated 89

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Ninety-eight percent of employees are already on social media, which is now a top channel for online brand research (second only to search engines). Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Great culture starts at the top.

PR 114

PR Gen Z Thought Leadership Communications 114

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content.

Tentpole 110

Tentpole Gen Z Thought Leadership User-Generated 110

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Lead management & CRM.

Management 145

Management Gen Z CRM Shipping 145

Martech

OCTOBER 2, 2024

The 16-year-old company began as a direct-to-consumer platform, giving people easy access to investing in ETFs and long-term wealth management. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. We’re managing people’s retirement.”

Branding 74

Branding Millennials Finance CMO 74

Hubspot Marketing

NOVEMBER 1, 2024

This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Hootsuite

MAY 18, 2022

As a social media marketer, think what you could achieve with all that extra TikTok dancing practice? But seriously: Shortcuts can help you schedule social media posts, reply to DMs, insert hashtags (without copy/pasting), switch between tabs and accounts, and so much more. Holy shift! Search Facebook: /.

Management 109

Management Social Media Marketing Millennials Branding 109

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. These data points reveal a unique advantage for brands targeting social media demographics like Reddits through authenticity, community engagement and value-first organic interactions.

Branding 87

Branding Gen Z Pharmaceutical Health 87

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire. Or, maybe you like to blame it on those darn millennials.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

SocialPilot

FEBRUARY 19, 2025

Operates as a centralized platform, with all content management handled by a single entity. Users have limited control over content algorithms, which are centrally managed. This also allows businesses to create moderation policies and manage their content directly , which can help build trust with their audience.

Gen Z 110

Gen Z User-Generated Advertisers Advertising 110

Hootsuite

MAY 1, 2025

Why are influencer marketing campaigns so effective? Influencer marketing campaigns work because they build trust, drive engagement, and deliver measurable results. 36% of millennial consumers trust recommendations from people they follow more than traditional ads. Heres why: The trust factor. Try it free today.

Influencer Marketing 80

Influencer Marketing Affiliate Marketing Marketing Marketers 80

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Millennials 136

Millennials Education Social Media Marketing Management 136

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Hootsuite

DECEMBER 2, 2019

Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales. Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Hubspot Marketing

JUNE 22, 2022

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. It's no surprise that one in five social media marketers plans to invest the most in YouTube this year, according to a recent HubSpot Blog's report. The platform is also popular across different age groups.

Gen Z 141

Gen Z Millennials Price Social Media Marketing 141

Sprout Social

DECEMBER 4, 2019

Now there are ads on kids’ games, ads targeting Millennial parents, ads targeting Gen X parents and so much more. Marketing to parents has never been easier, and there are so many brands that are doing it right. What are parents looking for on social media. Let’s start with the basics. Melissa & Doug.

Branding 108

Branding Millennials Marketing Marketers 108

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Hootsuite

SEPTEMBER 8, 2021

Some in the social media marketing world believe that TikTok videos get more action because the TikTok algorithm is “better;” others claim that Reels get more attention, because the format is being pushed hard by Instagram to everyone all the time. appeared first on Social Media Marketing & Management Dashboard.

Millennials 145

Millennials Social Media Marketing Management Branding 145

Hubspot Marketing

JANUARY 13, 2017

But before you finalize your social media strategy for the year, it’s important to look at what’s ahead to ensure that you're allocating your time and efforts appropriately. In this blog post, we’ll dive into what happened in 2016 , what we think social media managers should expect in 2017, and how to plan for these changes.

Millennials 145

Millennials Shoppers eCommerce Advertising 145

Hootsuite

MAY 27, 2020

In this post, we’ll walk you through an eight-step plan to create a winning social media marketing strategy of your own. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. How to create a social media strategy. Learn everything you can about your audience.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Millennials: seven hours and 45 minutes.

Gen Z 59

Gen Z User-Generated Influencer Marketing Law 59

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123

Hootsuite

MARCH 8, 2023

Reset Social media marketers wear all the hats and do all the jobs. Free 60-Day Trial The post Fast Instagram Caption Generator for Growth (Free Tool) appeared first on Social Media Marketing & Management Dashboard. Arguably the most time-consuming of them all is copywriting.

User-Generated 145

User-Generated Millennials Copywriting Social Media Marketing 145

Adobe Experience Cloud Blog

JANUARY 6, 2017

She actively wages war on mediocre content marketing. 2017 is the Year to Challenge Our Content Marketing Assumptions https://t.co/8k62h9NJjB The Ultimate Guide to The Best Marketing Conferences of 2017 https://t.co/Dc18ncYhcd Michael Stelzner is the founder of Social Media Examiner and Social Media Marketing World.

Social Media Marketing 0

Social Media Marketing Whitepaper Thought Leadership Transform 0

Marketing Insider Group

MARCH 5, 2013

” Previous interviews covered customer experience , thought leadership , , creating a content culture , the roles of content and technology , the future of search , the science of marketing , the rise of Content Brands and we asked whether the customer or the content is king in the future of marketing.

Millennials 111

Millennials Thought Leadership Education Marketing 111