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Search everywhere optimization: 7 platforms SEOs need to optimize for beyond Google

Search Engine Land

Drawbacks and roadblocks Kai Blum, international SEO manager at Intuit Mailchimp, says: “Marketing at large organizations can be pretty siloed; often, every channel has a different team. Scale brand awareness through the creation of more PR opportunities. People see things on TikTok that lead them to deeper searches on Google.

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