Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative. Absolutely.

New Markets 125

New Markets SEO Energy Inbound Marketing 125

Martech

SEPTEMBER 26, 2024

PR is crucial for shaping public perception and managing reputation, which is more challenging in today’s hyper-connected world. With the rapid spread of news on social media, brands must be proactive in their communication strategies. A good PR agency will also make sure to manage your expectations appropriately.

Marketing Mix 130

Marketing Mix Global Marketing PR Thought Leadership 130

Martech

OCTOBER 15, 2024

Technology investments: Plan for the adoption of new marketing technologies , with a focus on platforms that offer robust data orchestration and activation capabilities. Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits.

Global Marketing 118

Global Marketing Analytics Digital Marketing Advertising 118

Martech

OCTOBER 26, 2021

What matters is how you collect that data, how you assemble it, ultimately into some unified profile of your customers, and also how you manage the governance and compliance around that, he added. The post How to implement new marketing technology to drive innovation appeared first on MarTech.

Transform 126

Transform New Markets Retail New Technology 126

The Marketing Operations Leader

DECEMBER 17, 2024

Marketers typically have four key ways to drive growth: Increase efficiency Expand into new markets Launch new products or services Reach new buyer segments Choose the pillar that aligns most closely with your company’s top priorities. Proactively Managed: Regularly optimized and continuously improving.

Marketing Plan 130

Marketing Plan Communications Management Customer 130

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. I am sure that product designers, intellectual property lawyers and reputation managers may fret over AI tools hallucinating and garbling what a product looks like. Processing.

Product 123

Product User-Generated Price Entertainment 123

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 101

Management Key Performance Indicator Marketers Marketing 101

Hubspot Marketing

JANUARY 11, 2023

With these tips in mind, let's start crafting your marketing resume. How to Write a Marketing Resume. If you're a marketer whose resume could use a refresh, don't worry. Start with a marketing resume template. It takes hiring managers six seconds to decide whether they like your resume or not. Keep it brief.

Management 145

Management Marketers Marketing Inbound Marketing 145

Martech

NOVEMBER 14, 2023

Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization. Do I need a Marketing Technology Manager and what is this person’s role?

Management 111

Management CMO CRM Marketers 111

Martech

JANUARY 21, 2025

We examined the updates for Salesforce Marketing Cloud, Marketing Cloud Account Management (formerly Pardot) and the newly renamed Personalization (formerly Einstein Personalization) to find the most interesting and helpful updates for marketers. Better data management and streamlined workflows.

Marketers 118

Marketers Marketing Management Content Marketing 118

Hubspot Marketing

MAY 30, 2023

Marketing who will leverage data, artificial intelligence, and marketing automation to drive growth. Image source According to our survey, 45% of marketers use generative AI when analyzing and reporting data. What do AI-driven marketing jobs mean for marketers?

New Markets 132

New Markets Copywriting Digital Marketing Marketers 132

Sachs Marketing Group

DECEMBER 6, 2023

What is PPC campaign management? PPC campaign management involves overseeing and directing pay-per-click advertising campaigns. If your PPC ads aren’t driving your target audience toward your business, you may need to invest in PPC campaign management. What is PPC Campaign Management?

Management 98

Management Advertising Advertisers Digital Marketing 98

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM 111

CRM User-Generated Analytics Management 111

Rock Content

APRIL 5, 2023

To be successful, however, you need to be able to manage all of those moving parts. Content cloud management is a way to ensure that you are doing all you can to produce the best possible content and maintain control throughout the process. What is Content Cloud Management? What Are the Benefits of This Solution?

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. Singh came to the company from The Expedia Group, where he was SVP and general manager. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role.

New Markets 109

New Markets Finance Customer CMO 109

Martech

JANUARY 3, 2025

It ensures marketing is ethical, compliant and aligned with broader organizational goals. In marketing, governance can include data privacy policies, legal compliance, risk management and ethical considerations like truth in advertising. AI needs time to learn a brand, just like a new marketing writer would.

Branding 132

Branding Copywriting Law Marketing Ethics 132

Sprout Social

FEBRUARY 16, 2023

Managing social through down markets requires an additional layer of focus, rigor and empathy. How could an integrated social media management tool support your customer care efforts? Make it urgent If you’re not involved in day-to-day social management, it can be easy to forget that the channel isn’t just for trends and memes.

Management 130

Management CMO Marketers Marketing 130

Martech

SEPTEMBER 20, 2024

The 3Ps model of GTM maturity Jason’s organization is working through the 3Ps model of go-to-market (GTM) maturity: Problem-market fit. Product-market fit. Platform-market fit. In the final stage, the company evolves from managing multiple separate products to building one platform.

Product Marketing 109

Product Marketing Product Finance Marketers 109

Sprout Social

SEPTEMBER 18, 2024

Build audience personas for better targeting Once you’ve understood your audience and assembled your team, you need to create audience personas for your new market. Work with influencers and marketing team members with lived experience in your chosen region of expansion if possible.

Social Media Marketing 130

Social Media Marketing Marketers Marketing User-Generated 130

Sprout Social

SEPTEMBER 19, 2024

If you truly need the most impressions possible, or want to break into a new market, a macro or even mega influencer with a large audience may be the best fit. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketers 126

SMEI

DECEMBER 20, 2022

This may include implementing new marketing technologies, such as artificial intelligence or chatbots, or utilizing existing technologies in new and innovative ways. Another reason CMOs and CTOs will need to partner in the future is that technology can be a key enabler for personalized and targeted marketing efforts.

Transform 61

Transform Marketers Marketing Manufacturing 61

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Transform 102

Transform Finance Marketers Marketing 102

Martech

DECEMBER 2, 2024

These collaborations drive innovation, speed up product development and create new market opportunities. They have enhanced fraud detection and risk management systems by combining Microsoft Azure’s machine learning tools with JPMorgan’s proprietary data.

Transform 120

Transform Promotion Management Product 120

Sprout Social

NOVEMBER 26, 2024

Plus, keeping up with new marketing trends and shifting guidelines across different platforms only adds to the challenge. Streamline your workflow with an influencer marketing platform Managing multiple influencers can get complicated, especially when coordinating disclosures and approvals.

Gen Z 122

Gen Z Influencer Marketing Health Promotion 122

Hubspot Marketing

OCTOBER 17, 2022

You also need to demonstrate new skills that will help you succeed in the next role. Whether you're an individual contributor (IC) or people manager looking to get promoted, you're in luck. Here, I spoke with Help Scout's VP of Brand, Kristen Bryant Smith , to learn what she looks for when promoting both ICs and people managers.

Promotion 103

Promotion Management Branding Communications 103

Search Engine Land

AUGUST 13, 2024

When to test broad match keywords Broad match keywords offer great potential, but using them effectively requires careful management. When managing large ad group campaign I have seen success with a broad match test at the campaign level, for example, with a campaign with ad groups for every U.S.

Management 100

Management Advertising Advertisers Branding 100

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Transform 88

Transform Finance Marketers Marketing 88

Martech

SEPTEMBER 12, 2024

They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Marketing automation platforms, however, aren’t dominating the industry. Interestingly, new marketing automation platforms are entering the market.

Marketing Automation Platform 106

Marketing Automation Platform CRM User-Generated Price 106

Search Engine Land

AUGUST 22, 2024

Account managers often segment for the sake of segmentation. For accounts with large product catalogs that cannot realistically be managed at an SKU level, grouping the data by brand or category makes it easier to manage. Easy budget management if different locations have different allocations.

Non-Profit 85

Non-Profit Price User-Generated Advertising 85

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Quick Takeaways: Expert management optimizes workflows. Without proper management, workflows break down, leading to missed opportunities and frustrated customers.

Transform 66

Transform CRM Customer Analytics 66

Martech

DECEMBER 9, 2024

With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Customer Journey 117

Customer Journey Analytics Branding Customer 117

Lynton Web

AUGUST 29, 2024

HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Whether you're a startup exploring new territories or a corporation refining your global strategy, these tools equip you to resonate with customers worldwide.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. Without this, your business could be exposed to new vulnerabilities​. Financial institutions, for example, assess credit and market risks when they expand internationally​. Follow the control hierarchy.

Manufacturing 105

Manufacturing Finance Health New Technology 105

Businesses Grow

MARCH 10, 2025

It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. 7) Activating influencer marketing I was sitting at a table of brand managers, and one of them said, “Influencers are everything.” ” That’s a profound statement.

Transform 90

Transform Influencer Marketing Thought Leadership Marketers 90

Hubspot Marketing

JULY 22, 2024

For instance, we wouldn't recommend listing an advertising management tool if you didn’t list “ PPC Advertising ” under “Marketing Channels.” Now that you know how to create your marketing plan, let's dive into creating a marketing campaign outline that will help you reach the goals outlined plan.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Hubspot Marketing

SEPTEMBER 12, 2024

Fleming said it could be difficult to stay on top of marketing trends while managing all the other aspects of starting a business. Instead, she recommended finding marketing blogs or podcasts that could do some of that legwork to keep the messaging as on-trend as possible. Be judicious.”

Logistics 119

Logistics Finance Manufacturing Law 119

Martech

AUGUST 7, 2024

For instance, if your goal is to drive 500 new leads through a new marketing campaign, look at the channels that have driven your customers with the highest loyalty and lifetime value. Instead, determine the high-level problem you want to solve and then use data to drive how you solve the problem.

Key Performance Indicator 122

Key Performance Indicator Analytics CRM Retail 122