The CMO Survey

AUGUST 28, 2019

Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 On the negative side, 2 out of 3 marketing leaders state that they tend to focus on “managing the present” rather than “preparing for the future.” in August 2018.

CMO 130

CMO New Technology B2C Analytics 130

Digital Marketer

FEBRUARY 27, 2023

AI is also assuming more marketing responsibilities and raising concerns that human marketing roles might become obsolete. But the ability to embrace new technologies quickly and implement marketing experiments independently can make the difference between success and be made redundant. At least not anytime soon.

New Markets 80

New Markets Marketing Marketers Traditional Marketing 80

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

New Technology 122

New Technology CRM Marketing Marketers 122

Adobe Experience Cloud Blog

MAY 2, 2013

Executives are demanding that marketers prove ROI from their investments. To reach and engage prospects and measure effectiveness, it’s critical that marketers leverage trends and new technology. As an example, maybe we get this great piece of new technology, and we want to push it to its absolute limits.

Marketing Automation Platform 134

Marketing Automation Platform New Technology Marketing Marketers 134

Martech

JANUARY 17, 2024

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 117

Transform New Technology User-Generated Communications 117

Martech

MAY 23, 2023

Marketing leaders must hone their ability to address complex problems and make informed decisions. That also means considering factors beyond simple financial implications, including: Implementing new technology. It effectively manages that data and empowers its team to use it.”

Communications 132

Communications Marketing Marketers New Technology 132

Sprout Social

APRIL 21, 2025

With niche communities, you can get access to audiences that fit your ideal customer profiles and even discover new markets. Brands have the opportunity to support financial literacy efforts in the space, as well as offer products, apps and services they may have that help consumers budget and manage their money better.

Branding 103

Branding Finance Fashion Health 103

Adobe Experience Cloud Blog

MAY 12, 2011

by Phil Fernandez Today, the role of demand generation as a discrete and increasingly vital part of the marketing function is well accepted amongst corporations (especially B2B companies). One thing is certain: The demand gen role is a pretty new phenomenon in business and marketing. A critical new marketing role was born.

CRM 104

CRM Manufacturing Finance Analytics 104

Martech

SEPTEMBER 23, 2021

This is why Gartner found nearly three-fourths (73%) of CMOs planned to fall back on low-risk, low-return strategies this year rather than look to develop new markets. For one, the explosion of e-commerce and omnichannel in the past year means marketers are managing an increasing number of touchpoints to engage audiences.

Communications 138

Communications Marketing Marketers Customer Journey 138

Marketing Insider Group

JULY 28, 2011

Much of marketing today is all about using new technologies to drive better decisions, more effective campaigns and more efficient customer support. Technology is becoming critical for marketers to remaining competitive. . Cheryl Burgess is the Managing Partner at Blue Focus Marketing.

Automobile 97

Automobile New Technology Marketing Marketers 97

Martech

OCTOBER 5, 2021

With marketing automation tools and omnichannel campaign execution, marketers seek a way to scale their functions and, ultimately, increase ROI by running an efficient team that is using the latest technology. This might sound ideal for marketers.

Transform 113

Transform Manufacturing Marketing Marketers 113

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 125

Transform CMO Marketing Automation Platform Marketing 125

Martech

MARCH 31, 2023

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketing 113

Marketing Marketers Food Email Marketing 113

Content Marketing Institute

MAY 3, 2018

As a one-time SAP coder who co-founded and now helps lead the enterprise consulting practice Digital Clarity Group, Cathy understands the content-technology overload marketers face. A good strategy helps you get more use out of your technology and helps the tech last longer,” she says. “You But is that shiny new thing for you?

New Technology 107

New Technology Content Marketing Analytics User-Generated 107

Martech

DECEMBER 5, 2023

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% And, while that will get the headline, the report contains much more. But where did it land?”

Manufacturing 137

Manufacturing Marketing Marketers User-Generated 137

Martech

FEBRUARY 12, 2024

The content for the new product line needed revamping, and sales were carping about the lack of leads. She also knew her management wanted to reduce her staff by 20%. What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Out came a long list.

Marketing 117

Marketing Marketers Telemarketing Customer Journey 117

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 134

Analytics Customer Journey Marketing Marketers 134

Martech

MARCH 31, 2023

” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. Contracting niche experts for limited projects is another matter.

Marketing 117

Marketing Marketers Food Email Marketing 117

Content Marketing Institute

NOVEMBER 1, 2018

Still, when considering new technologies, many content tech buyers are curious about what tools and technologies other content marketers use to build their programs. Tech a look under the content marketing hood. HANDPICKED RELATED CONTENT: 8 Things Any Good Marketer Should Know About Email. Mobile marketing.

Content Marketing 112

Content Marketing CRM Analytics Marketing 112

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 130

Retail Shipping eCommerce Law 130

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. Audit existing content.

Content Marketing 107

Content Marketing Entertainment Customer Acquisition Marketing 107

Martech

OCTOBER 28, 2021

DocuSign CLM (contract lifecycle management) will be available in Salesforce Field Services in 2022. For marketing organizations as well as other business teams, working in an all-digital environment is increasingly the reality. Email marketers in search of new marketing technology to meet challenges .

Law 120

Law Email Marketing New Technology Digital Marketing 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Digital advertising: Search, social, programmatic — advertising online can be a nightmare to manage and track.

eCommerce 100

eCommerce User-Generated Manufacturing Finance 100

Martech

DECEMBER 15, 2023

Click here to take the survey Additionally, if the small business is new to marketing automation, the platform must be easy to use and implement. A small business can’t afford much downtime when it sets up new technology. Is the platform easy enough to learn, and can it onboard new users painlessly?

Marketing Automation Platform 131

Marketing Automation Platform Price Marketing Marketers 131

Marketing Insider Group

AUGUST 27, 2015

Is there new technology available that makes production cheaper, faster or more efficient? There are more than enough cloud based financial tools such as Due , FreshBooks , Wave , and QuickBooks – that can manage your invoices, payroll, taxes and pretty much any other accounting or bookkeeping need that you need for your business.

Manufacturing 107

Manufacturing Shipping CMO Management 107

Lusha

DECEMBER 9, 2024

Segmenting Your Target Market Once you have a solid ICP, it’s time to break your TAM into smaller, more manageable pieces. This process is called market segmentation. Example: Let’s say you’re selling project management software. Your TAM should include all businesses that could use such a tool.

Price 52

Price CRM Marketing Marketers 52

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Chris Weaver.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 20, 2018

Kimi Corrigan, Director of Marketing Operations at Duo Security, Emily Poulton, Marketing Manager at the Adecco Group, and Satu Ståhlstedt, Marketing Automation and Digital Marketing Specialist at Fujitsu , sent us their advice to marketers looking to be fearless in their own way. Be a fearless marketer.”.

Whitepaper 91

Whitepaper Thought Leadership User-Generated Fashion 91

Content Marketing Institute

JULY 18, 2018

New workflow rules required posts go through extra regression testing through IT, taking publishing from days to weeks. The team now spent 50% of their time working in the technology, managing digital assets, addressing the new configurations, looking at personalization features, and trying to integrate enterprise analytics.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Sprout Social

FEBRUARY 7, 2024

By filling this gap, the company can potentially capture a new market segment and position itself as innovative at the same time. Respond quickly to new threats What if your competitor launches a new product that directly competes with your flagship offering?

Price 131

Price Marketing Marketers Analytics 131

Duct Tape Marketing

NOVEMBER 13, 2024

Curiosity drives me to explore new marketing trends and technologies. AI is not just a tool but a foundational element in marketing. The buying intent of consumers remains strong despite market changes. 11:08): AI might be the most important new computer technology ever.

Price 78

Price Transform User-Generated Entertainment 78

Sachs Marketing Group

JANUARY 1, 2024

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Why is this important?

Digital Marketing 98

Digital Marketing Real Estate User-Generated Marketing 98

Orbit Media Studios

SEPTEMBER 3, 2024

Your site should reflect that, and be redesigned with new search engine optimization (SEO) and conversion opportunities in mind. Your business and industry can be shaped by many factors– new technology, changing best practices, current events, market trends, etc. Content management systems have improved.

CMO 116

CMO SEO Copywriting New Technology 116

Martech

JULY 22, 2021

An interdisciplinary team of marketing and technical stakeholders is the best way to go. You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like “We need to replace our outdated marketing automation platform.” Define business success.

Price 127

Price Marketing Automation Platform New Technology Place 127

Marketing Insider Group

JANUARY 10, 2022

So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Non-Profit 141

Non-Profit Marketing Marketers SEO 141

Digital Marketer

DECEMBER 19, 2022

As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. 10 Advantages of Ecommerce in Marketing. Omnichannel marketing. Availability of data.

Transform 82

Transform eCommerce Retail Entertainment 82

Lusha

NOVEMBER 18, 2024

Key roles in a RevOps team typically include: RevOps Manager/Director : The leader who sets the overall strategy, aligns teams, and makes sure RevOps initiatives are successful. Sales Operations Specialists : Focus on improving sales processes, managing sales technology, and helping sales teams reach their targets.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40