Adobe Experience Cloud Blog

JANUARY 27, 2016

Author: Sean Zinsmeister It used to be that prospect management meant dolling out “ Glengarry Leads ” to add to your Rolodex, keeping a spreadsheet of top prospects, or most recently populating an empty CRM database with leads that seem to “look good.” So what does it mean for marketers? The current state of disconnect.

Management 89

Management Thought Leadership CRM Marketing Automation Platform 89

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Adobe Experience Cloud Blog

MARCH 26, 2015

Author: Dayna Rothman There is a ton of marketing technology out there! In fact, when Scott Brinker from Chiefmartec went to create his new Marketing Technology Landscape Supergraphic, he realized that the number of vendors (1,876) that he looked at nearly doubled in size from last year’s graphic. Content Marketing Management.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. First up in our B2B Marketing interview series is Tom Pick of WebMarketCentral.

Thought Leadership 48

Thought Leadership PR Marketing Marketers 48

The Marketing Operations Leader

OCTOBER 15, 2024

In this edition: How Ops Professionals Can Become More Strategic at Work Old Versus New Marketing Ops Playbook POLL - Which platform has the brightest marketing automation future? Helpful Advice of the Week How AI will impact marketing ops and Martech work by Scott Brinker. Advice to supercharge your career by Ben Meer.

Thought Leadership 130

Thought Leadership Customer Acquisition Finance Education 130

Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

With all these new marketing technologies, your program mix most likely won’t be the same for next year as it was for this year. AND we have created two versions: one for marketers who market to other businesses and one for marketers who market to consumers. Yay, something for everyone!

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Adobe Experience Cloud Blog

DECEMBER 2, 2016

Thanks to a marketing automation platform that supports ABM , you can practice both, or just focus solely on ABM, at scale. Audience Management for Account-Based Marketing . Are you turning away the idea of adding new channels to your programs unless you have additional marketing staff? Lead-to-Account Matching.

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership CRM 134

Adobe Experience Cloud Blog

OCTOBER 28, 2008

I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes. What today's new marketing technology tools enable you to do is truly awesome and they bring a level of capability never before seen in the B2B space.

Thought Leadership 49

Thought Leadership B2C Transform Marketing 49

Adobe Experience Cloud Blog

JULY 8, 2015

Important teams to have in alignment with are sales management, sales operations, the CRM administrator, IT staff, and a webmaster or digital team. These people also need to be given the chance to agree and commit to a realistic plan for their participation in the process. Don’t spring this on anyone last minute. Invest in Training!

Thought Leadership 134

Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. How do we manage this? Who do we include?

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM User-Generated 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2018

Managing and using them can be messy and time-consuming. A new marketing age requires a new approach to agency business. Leaders can ensure the scope of work is on-target, manage and grow margins, forecast the work pipeline, and know what’s working best for clients. Automation Advantages. Agency Adoption.

Thought Leadership 131

Thought Leadership Price Management Advertising 131

Adobe Experience Cloud Blog

AUGUST 14, 2014

Interns, graphic designers, analysts, and even UX designers and C-Level managers might all have access to your instance, but with varying levels of access. In short, marketing operations makes sure everyone has access to the tools they need. Writing a job description for your new marketing operations role?

Thought Leadership 134

Thought Leadership Acquisition Marketing Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MAY 2, 2014

So, although I wasn’t going to be my company’s primary Marketo user (we had a digital marketing manager for that), I decided to learn Marketo myself. Eventually, I realized that if you want to get started quickly with marketing automation, the information you need to succeed is actually very simple. Marketing Automation'

Thought Leadership 133

Thought Leadership Finance Marketing Automation Platform Marketing 133

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Upon receiving a new lead, it should be categorized, accessible, and tracked for the most relevant ongoing marketing campaigns. We know that lead management is defined as the process by which marketing acquires, evaluates, nurtures, and hands off leads to the sales team. It’s important to follow through on leads.

CRM 134

CRM Thought Leadership Communications Marketing 134

Adobe Experience Cloud Blog

MARCH 31, 2015

Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. Through the actions of marketers, like you, who serve on the front lines of global expansion! Modern Marketing b2b Consumer'

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Adobe Experience Cloud Blog

JANUARY 15, 2015

We work with HR on organizational development issues, performance management initiatives and the occasional juicy personnel matter (“They said WHAT? Make sure Finance understands why you need $75K to build a new online community, $500K to build your brand’s awareness in a new market segment or $30K to buy that new marketing platform.

Finance 134

Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 7, 2021

We all know, in recent years there is a big shift towards marketing automation, and statistics say 92% of marketing investments are going towards automation, this helps businesses to understand their customers better and serve their audience with most relevant media and this is not going anywhere.

Thought Leadership 174

Thought Leadership Marketing Marketers User-Generated 174

Buffer Marketing

SEPTEMBER 26, 2024

Each issue is a deep dive into a social media best practice or an interview with a social media marketing manager. It’s one of the best marketing resources to learn how to understand your potential customers and how they behave on social media. Needless to say, he knows his way around thought leadership better than most.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketing Marketers 119

Neil Patel

OCTOBER 4, 2020

For instance, do you need to use data to predict and manage your inventory? Or perhaps you may need to leverage data to scale an existing marketing channel. Or perhaps you need to discover new market segments by leveraging customer data. Thought Leadership. Powerful Technology.

Analytics 136

Analytics Thought Leadership Communications User-Generated 136

Adobe Experience Cloud Blog

JANUARY 19, 2009

We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.

Thought Leadership 48

Thought Leadership Telemarketing Direct Mail Analytics 48

Adobe Experience Cloud Blog

FEBRUARY 5, 2015

So what are we as marketers to do? To me, this says that for marketers to succeed we are going to need to make some major shifts in thinking and investment. We are going to need to invest in new skills to manage digital engagement, data, and technology. Engagement Marketing b2b Consumer'

Thought Leadership 134

Thought Leadership Marketing Marketers Digital Marketing 134

Hubspot Marketing

NOVEMBER 10, 2017

In case you need a quick refresher course, though, here are three key areas where marketing should absolutely be using content: Lead generation: My team found that about 18-25 percent of our quarterly revenue comes from new marketing leads that were generated from content we had written and distributed. 5) Account Service.

Thought Leadership 111

Thought Leadership Education Inbound Marketing Health 111

Adobe Experience Cloud Blog

JULY 5, 2012

When your company chooses content syndication as a way to reach prospects, it’s key to ensure that you are showcasing thought leadership vs. promotional materials. When a person can connect with you and your thought leadership, you are likely to gain them as a future customer. Keep in mind that this is not a sales pitch.

Whitepaper 109

Whitepaper Thought Leadership Promotion Education 109

Adobe Experience Cloud Blog

APRIL 17, 2014

Getting your company leadership to agree to exact KPIs ahead of time makes it easy to measure marketing automation’s success month by month. Of course, you may need to adjust your KPIs and your strategies as you learn from your marketing automation experience, but your new marketing solution will make this process transparent and easy.

Key Performance Indicator 125

Key Performance Indicator Thought Leadership Customer Acquisition CRM 125

Adobe Experience Cloud Blog

JUNE 2, 2014

We ended up partnering with several major CPA associations and we built a bunch of microsites with relevant messaging to more effectively reach this new market. We ran an integrated campaign where we wrote up a quick case study, developed additional thought leadership material, sponsored a mini event, and presented in a webinar.

Thought Leadership 130

Thought Leadership Customer Acquisition Analytics Customer 130

Marketing Insider Group

JULY 12, 2012

Maybe you will use “buyer-centric” or “audience-based” or “customer-based” marketing but whatever name becomes most popular, authentic and engaging, customer-focused, audience-based marketing will separate the best from the rest. Prediction 3: Buzzwords Lead to New Marketing Roles.

Thought Leadership 111

Thought Leadership Marketing Marketers Promotion 111

Adobe Experience Cloud Blog

MARCH 23, 2018

The report also revealed that for 68% of CMOs, being the growth driver is the top or one of the highest expectations by senior management and the board from them. Grow Your Market. By using existing data, the platform can find new targets in new markets. Knowing Your Wins.

Customer 134

Customer Thought Leadership Analytics Finance 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

Instead of only hosting thought leadership content, they combine educational content for learning SEO with links to some of their actual software tools, as well as links to their community. They also have the page well optimized for search around the term “marketing guides”. Announcing Marketo’s All New Resource Center.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Adobe Experience Cloud Blog

APRIL 21, 2014

This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. The A’s General Manager, Billy Beane (played by Brad Pitt in the film), measured players using new, data-centric metrics that flew in the face of conventional wisdom. In Closing.

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 25, 2018

Marketing in the Relationship Era. It encompasses everything from new marketing processes and sales mentalities to unlocking potential for marketers and sales teams (whose jobs should be easier now that companies are capable of gaining so much more information about everyone they come in contact with).

Telemarketing 134

Telemarketing CRM Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Knowing these tariffs helps you factor them into your budget for the new market so you don’t make the same mistake as many companies and over-spend like crazy!

Logistics 133

Logistics Law Transform Global Marketing 133

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. It’s been a bit over three and a half years since Marketo started formal operations, and two and a half since we launched Marketo Lead Management. The New Demand Center.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Adobe Experience Cloud Blog

MARCH 17, 2017

Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Dory Viscogliosi , Senior Marketing Operations Manager at Datto. For bonus points, I’m not caught by surprise when my CEO mentions a new marketing technology.—

Thought Leadership 118

Thought Leadership CRM Advertising Advertisers 118

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Igor had leveraged historical skills in campaign management through detailed spreadsheets, color-coded deliverables, and timelines for the marketing team.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Martech

APRIL 20, 2023

BusinessWeek called it the “bible of the new marketing” and Tom Peters named it his “book of the year.” ” Among the many other books Don has written by himself or with Rogers are the definitive “Managing Customer Experience and Relationships” and “Customer Experience: What, Why and How.”

Customer 112

Customer Non-Profit Transform Thought Leadership 112

Adobe Experience Cloud Blog

MARCH 24, 2016

For many companies, this is often your marketing automation systems, customer database/CRM and content management system (CMS). This is an obvious point, but make sure you put energy and thought into this blueprint. This thoughtfulness will save a lot of grief in the future.

Thought Leadership 91

Thought Leadership Energy CRM Place 91