Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Automate processes.

Transform 131

Transform Management CMO eBook 131

Content Marketing Institute

JANUARY 3, 2018

One person who can speak to these questions is Victor Gao, vice president of digital and managing director at Arrow Media Group at Arrow Electronics. He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. Think of each of these segments as a Transformer.

Transform 92

Transform Management New Markets Manufacturing 92

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 116

Transform Manufacturing Marketing Marketers 116

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 128

Transform Fashion Health Marketing 128

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Review both heavily contested and fast and unanimous decisions.

Transform 136

Transform CMO Customer Acquisition Finance 136

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 120

Transform Customer Customer Acquisition Finance 120

Sprout Social

JANUARY 9, 2024

Here’s how AI analytics has transformed traditional analytics: Descriptive analytics: Interprets performance based on existing data and focuses on reporting a snapshot summary of the insights. You can use this data to discover gaps in brand perception and take remedial steps for reputation management or to improve products or services.

Analytics 127

Analytics Transform Key Performance Indicator CRM 127

Adobe Experience Cloud Blog

OCTOBER 12, 2010

From the survey, respondents selected a myriad of textbook strategies to achieve their growth goals, including strategic partnerships, customer strategies, new product development and expansion into new markets. The Revenue Performance Management Imperative. First, they can hire more high-performing salespeople.

Management 88

Management Transform New Markets Customer 88

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. However, in my work with CMOs and marketing organizations, this promise is often unfulfilled if tools are implemented without a clear link to goals. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 120

Transform CMO Analytics CRM 120

Martech

JANUARY 16, 2024

Dig deeper: How to boost marketing engagement with behavioral science triggers The science of storytelling Why do stories wield such power in marketing? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants. Managing cortisol and adrenaline.

Transform 140

Transform Marketing Marketers Analytics 140

Martech

DECEMBER 2, 2024

Artificial intelligence (AI) is transforming industries, but its real impact comes from how companies use it in strategic partnerships. These collaborations drive innovation, speed up product development and create new market opportunities. Co-innovation is a strategic necessity in today’s competitive landscape.

Transform 130

Transform Management Promotion Product 130

Adobe Experience Cloud Blog

AUGUST 5, 2011

This year, in preparation for birthday number 52, I added a couple of new reasons and organized the list into four topical categories: enterprise transformation, marketing accountability, marketing efficiency and effectiveness, and marketing transformation. Enterprise Transformation. Early warning.

Transform 104

Transform Non-Profit Marketing Marketers 104

Martech

SEPTEMBER 26, 2024

Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete. Instead, they enhance its reach and efficacy, providing new channels to amplify messages and engage with diverse audiences globally. This can be especially useful when you are entering into a new market.

Marketing Mix 136

Marketing Mix Global Marketing PR Thought Leadership 136

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 126

Transform Shipping Marketing Marketers 126

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Transform 115

Transform Finance Marketing Marketers 115

Martech

DECEMBER 27, 2023

It’s about transforming data into narratives that capture the attention of the C-Suite, connecting the dots between marketing activities and the company’s broader goals. Maybe you mean insights into new market opportunities, or the chance to optimize your process to convert more leads.

Transform 131

Transform Marketing Marketers Communications 131

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

Email Marketing 114

Email Marketing Transform Health Marketing 114

Martech

JANUARY 3, 2022

How does marketing operations fit in your organization? What do marketing operations professionals do? Why marketing operations teams devote most of their time to automation, and campaign management tools. How marketing operations teams are structured. Nearly 30% were Marketing Managers, followed by 13.8%

Transform 126

Transform CMO Marketing Automation Platform Marketing 126

Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. AI is a key driver for transformation. While new marketing strategies may seem promising, ensure these channels align with your customer’s journey.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Accessed within blocks, there is now a Block Widgets Editor to manage widgets, as well as a Customizer.

Transform 131

Transform Manufacturing Advertisers Advertising 131

Martech

JANUARY 17, 2024

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. This process continues throughout the implementation and pays off after the kickoff.

Transform 119

Transform New Technology User-Generated Communications 119

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Acts as a trust signal. Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? The digital revolution has transformed the way business is done. There has been an influx of small businesses across the US. Today, it’s easy. What it takes to succeed globally.

Logistics 133

Logistics Transform Law Global Marketing 133

Martech

FEBRUARY 13, 2024

Look into omnichannel customer experiences and inventory management integrations. This specificity ensures your martech roadmap directly addresses the nuances of your market, enhancing both relevance and effectiveness.

Transform 119

Transform eCommerce Retail CMO 119

Martech

NOVEMBER 21, 2024

In a candid conversation, he shared why traditional metrics fail to address the critical uncertainties of marketing spend and how a shift in mindset is essential for navigating today’s volatile landscape. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Transform 95

Transform Finance Marketing Marketers 95

Martech

APRIL 20, 2023

Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that? BusinessWeek called it the “bible of the new marketing” and Tom Peters named it his “book of the year.” You need expert help. is widely credited with having launched the CRM revolution.

Customer 119

Customer Non-Profit Transform Thought Leadership 119

Scoop.it!

MARCH 10, 2022

GPT-3 or third generation Generative Pre-trained Transformer is a neural network model trained to generate written content. This showcases how NLP and GPT-3 technologies are transforming content marketing. Now let’s discuss some of the top content automation services you can use for your marketing campaigns.

Content Marketing 90

Content Marketing Transform User-Generated Marketing 90

Sprout Social

AUGUST 17, 2021

We all recognize that the pandemic forced businesses to transform. Everyone had to evolve to maintain relationships with customers, market to them and sell products and services in a world where face-to-face interactions were no longer an option. Social media managers hold the keys to the customer experience.

Customer 133

Customer Transform Customer Journey Retail 133

Adobe Experience Cloud Blog

MARCH 31, 2015

Indeed, according to a Forbes Insights survey, 33% of senior executives at companies with annual worldwide sales of +$500 million consider “expanding into global and new markets” as their top strategic priority. How are these proclamations of global priorities transformed into actual results?

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Bannerflow

FEBRUARY 23, 2021

The new marketing trends emerging for 2021 are evolving to align with the imposed adjustments of the ongoing COVID-19 pandemic. Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. Marketing will thrive on thorough data insights. Conclusion.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Martech

NOVEMBER 15, 2022

Apparently, someone in global HQ committed a considerable amount of the budget (seven figures) to a very large martech platform — and marketing and IT are forced to fund it. It has been promised that this will transform marketing for the better across the global organization. . John’s lament is that he doesn’t believe it.

Transform 119

Transform Digital Marketing Analytics Management 119

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. This may include things like generating sales, increasing brand awareness, launching in a new market or boosting customer sentiment.

Influencer Marketing 107

Influencer Marketing Key Performance Indicator Transform Marketing 107

Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 105

Transform eCommerce Non-Profit Advertising 105

Martech

JANUARY 12, 2024

In five weeks, we introduced our first updates (mid-form assets, landing pages and website updates), new paid media strategies (essentially paid search and social) and a framework for testing our assertions to ensure better outcomes. The post From efficacy to efficiency: 2024’s B2B marketing revolution appeared first on MarTech.

Key Performance Indicator 137

Key Performance Indicator Transform Marketing Mix Marketing 137

Adobe Experience Cloud Blog

APRIL 21, 2011

Now more than ever, business leaders are turning to new ideas, products and markets to fuel growth, drive innovation, and remain competitive on the global stage.”. As Mr. Spector states, innovative ideas and products, and new markets , are all key ingredients that senior executives are baking into their strategic growth plans.

Product 93

Product Transform Logistics CRM 93

Rock Content

DECEMBER 21, 2020

But nothing that good international branding management can’t solve. This article will explain everything you need to know about global branding, showing how brands can trace an efficient strategy to conquer markets worldwide. Branding is already a challenge in local markets. Globally recognized brands gain market value.

Brand Management 78

Brand Management Branding Management Logistics 78

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 85

Transform Marketing Marketers Finance 85