SmartBrief - Marketing

JULY 17, 2024

Along the same lines, modern data management practices are at the core of gaining the much-desired agility for any organization to respond timely to changes in markets or operational challenges. Effective data management empowers an organization toward improved decision-making, rationalization of processes and innovation.

Management 82

Management Analytics New Technology Market Trends 82

Buffer Marketing

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. We are proud to offer world-class support, intuitive yet powerful features, and a reliable platform that stays on the cutting edge of new technology. So, what are you waiting for? Give Buffer a try today!

Management 118

Management User-Generated Analytics New Technology 118

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies.

Transform 51

Transform Marketers Marketing Manufacturing 51

Scoop.it!

APRIL 18, 2024

Community-centric content management is vital in thought leadership as it ensures that content is tailored to the specific needs and interests of a community, fostering a stronger connection and building trust. TikTok’s Ads Manager is a fantastic example of how great it can be to have access to audience insights.

Thought Leadership 86

Thought Leadership Management Transform User-Generated 86

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 124

CRM New Technology Marketers Marketing 124

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketers 134

Marketers Marketing CMO Communications 134

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law 120

Law New Technology Communications Management 120

Martech

AUGUST 19, 2024

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Dig deeper: What is a headless content management system? Future-proofing: Technology is always evolving.

User-Generated 117

User-Generated Management New Technology Branding 117

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130

Finance Marketers Marketing New Technology 130

Martech

NOVEMBER 27, 2024

The new iPhone 16 with Apple intelligence is just the beginning. Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge?

Transform 129

Transform B2C CMO New Technology 129

Martech

JANUARY 14, 2022

Consumers are less enamored with new technology in their house. Only 51% of respondents in the survey agreed with the statement: “It’s important my household is equipped with the latest technology.” Take, for instance, the wide disparity in the way email subscriptions are managed. That number is 5.4% in the previous one.

Law 128

Law Health New Technology Management 128

Martech

AUGUST 19, 2024

The short-term project manager or consultant Project-based work isn’t supposed to last forever. Consultants and project managers brought in to help guide a project to completion often need to buy tools to see the project through, but once it’s complete, they often disappear. You can also work to identify new champions.

Price 126

Price Health CRM Retail 126

Martech

JANUARY 17, 2024

Marketing technology is a big investment for businesses. To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform.

Transform 119

Transform New Technology User-Generated Communications 119

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 145

Gen Z Millennials CMO Marketers 145

Martech

MAY 23, 2023

That also means considering factors beyond simple financial implications, including: Implementing new technology. Rather than jumping on each new martech tool, consider the cascading effects of each new technology across your business. It effectively manages that data and empowers its team to use it.”

Communications 133

Communications Marketers Marketing New Technology 133

Martech

OCTOBER 11, 2021

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. Replacement case: Consolidating project management.

Transform 132

Transform Energy Marketers Marketing 132

Martech

MARCH 7, 2024

My goal for the three-day event was to check out and learn more about new technologies from the sponsors and gain insight into the top issues that practitioners are wrestling with day-to-day. Final word B2BMX is an event for practitioners: managers, senior managers and director level attendees. Here are my takeaways.

New Technology 124

New Technology Entertainment Promotion Management 124

Martech

OCTOBER 26, 2021

When a company has decided to invest in new technology, for example, failure or success can hinge on avoiding the following mistakes. Businesses need to get critical insights from their technology, so marketers should be armed with the right questions. Not asking the right questions. Not organizing around innovation.

Transform 133

Transform New Markets Retail New Technology 133

Marketing Insider Group

AUGUST 26, 2024

You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology. Technological Challenges AI technology is rapidly evolving, and staying updated can be challenging. Ensure employees can access resources and assistance as they adapt to AI-driven processes.

CRM 123

CRM Transform Marketers Marketing 123

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Shoppers 123

Shoppers User-Generated New Technology Price 123

Martech

OCTOBER 29, 2024

Cliches such as “you can’t manage what you can’t measure” come to mind, for how can you quantify something as subjective as creative? Traditional methods just aren’t keeping pace with modern marketing methods. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive.

New Technology 123

New Technology Target Market Management Branding 123

Martech

MAY 16, 2024

At the same time, it’s becoming increasingly difficult for marketing teams to hire the breadth of technical expertise needed to design and manage these complex stacks cost-effectively. Trustworthy technology information now comes from two types of sources: information companies and peer community forums. How they work with clients.

Transform 119

Transform CMO Direct Mail New Technology 119

Martech

JUNE 15, 2022

Effectively managing customer data is table stakes for prospect and customer digital engagement. Getting on top of customer data management will likely become a decade-long (or more) pursuit. Yet good content can be expensive to create and complex to manage and re-use in an omnichannel world. Primacy of customer data.

Transform 137

Transform Energy Management New Technology 137

Martech

NOVEMBER 28, 2022

Other actions being taken to address privacy laws: Creating a first-party data strategy 54% Creating second-party data-sharing agreements 52% Investing in new technologies (e.g., Providing customers with incentives to share information is the most popular method, being used by 56% of marketers. Why we care.

Law 134

Law New Technology Marketers Marketing 134

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Where possible, break broader initiatives into manageable phases. Iteration should be expected and planned for.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition PR Marketing Strategy 126

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Below are a few potential initiatives and cross-functional collaborations to consider: First-party data collection and management. Data security and storage.

Law 130

Law Communications Management Analytics 130

Martech

DECEMBER 1, 2021

Please click here to take our new survey. To be successful, each of these new technologies will likely need to find the edge between innovation and familiarity,” says Roku’s Vice President of Ad Marketing, Dan Robbins, in Forbes. Rob Garf, Vice President and General Manager of Retail, Salesforce. What we’re reading.

Retail 115

Retail New Technology Management Branding 115

Martech

MARCH 8, 2024

Change management can be a large undertaking. Some examples: “As a CMO, I want to discover new and efficient content creation methods, so that we can better connect with our audience.” The more user stories you collect before setting up new tech, the more your requirements will be better defined. How will data flow in?

Transform 135

Transform User-Generated CMO New Technology 135

Trade Press Services Newsletter

AUGUST 4, 2022

New technology including cloud applications, customer relationship management (CRM) platforms and data lakes makes it hard to maintain up-to-date personal data records. There is no question about it—complying with ADPPA will be a challenge.

Law 130

Law Energy New Technology CRM 130

Martech

JUNE 20, 2024

Make sure marketing and sales teams are connected The most crucial part of implementing a MAP is ensuring alignment across all the stakeholders in the business who will use the new technology. After the official kickoff, businesses should have the first use cases for the new technology mapped out.

CRM 115

CRM eCommerce New Technology Marketing Automation Platform 115

Martech

AUGUST 2, 2024

Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” A culture that manages conflict well is beneficial. Actions to realize the plan can be parsed into six-month or quarterly investment and workstream cycles that are reviewed and adjusted regularly.

Transform 122

Transform Marketing Plan Fashion Health 122

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law 119

Law Transform Retail Manufacturing 119

Martech

NOVEMBER 2, 2021

Why data compliance is more than consent management. More from the MarTech Conference >> Using marketing automation to better manage leads. Lead management can be a big issue for brands if they fail to offer a frictionless intake process, a problem that’s widespread. .” Snapshot: Marketing automation.

Transform 132

Transform Marketing Automation Platform Marketers Marketing 132

Martech

MAY 15, 2024

It would make it easier for their team to manage the products on their ecommerce platform. Q: How do you go about translating technology for non-specialized marketers and business leaders? There’s a lot of change management that goes along with implementing new technology.

Transform 119

Transform Direct Mail eCommerce New Technology 119

Martech

AUGUST 15, 2024

As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers who implement new software without considering people and process are almost guaranteed to learn a few hard lessons along the way. Dig deeper: What is marketing work management? But buyer beware.

Marketers 130

Marketers Marketing User-Generated New Technology 130

MarketingOps

FEBRUARY 26, 2024

Created with the assistance of DALL·E Introduction and Background In 2018, Edward Unthank introduced the four pillars of marketing operations, setting the stage for the management of effective marketing technology (Martech) functions. Key projects include: Implementations : Setting up new systems or platforms.

Transform 130

Transform Marketers Marketing Thought Leadership 130