Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law 107

Law New Technology Communications Management 107

Martech

AUGUST 19, 2024

Answer: A headless CMS (content management system) is a back-end content management system that allows users to create, manage and store content without being tied to a specific front-end presentation layer. Dig deeper: What is a headless content management system? Future-proofing: Technology is always evolving.

User-Generated 105

User-Generated Management New Technology Branding 105

Marketing Insider Group

AUGUST 26, 2024

You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology. Technological Challenges AI technology is rapidly evolving, and staying updated can be challenging. Ensure employees can access resources and assistance as they adapt to AI-driven processes.

CRM 123

CRM Transform Marketing Marketers 123

Martech

AUGUST 19, 2024

The short-term project manager or consultant Project-based work isn’t supposed to last forever. Consultants and project managers brought in to help guide a project to completion often need to buy tools to see the project through, but once it’s complete, they often disappear. You can also work to identify new champions.

Price 114

Price Health CRM Retail 114

Hubspot Marketing

MARCH 27, 2025

In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. I recommend setting up a separate assistant for each larger project that you manage.

Transform 106

Transform CMO Communications New Technology 106

Martech

NOVEMBER 27, 2024

The new iPhone 16 with Apple intelligence is just the beginning. Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. Could the real value and strategy lie in experimenting with new AI technologies, even if costly, and then transitioning to more efficient platforms as they emerge?

Transform 118

Transform B2C CMO New Technology 118

Martech

SEPTEMBER 13, 2024

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. ” The company compared the new technology to that of self-driving cars in that it can interpret data to adapt to conditions in real time and can act independently within a company’s guardrails.

Shoppers 110

Shoppers User-Generated New Technology Price 110

Martech

OCTOBER 29, 2024

Cliches such as “you can’t manage what you can’t measure” come to mind, for how can you quantify something as subjective as creative? Traditional methods just aren’t keeping pace with modern marketing methods. Of all the elements in a marketing campaign that can be measured, creative content is the most elusive.

New Technology 111

New Technology Target Market Management Branding 111

Martech

NOVEMBER 1, 2024

The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly. Where possible, break broader initiatives into manageable phases. Iteration should be expected and planned for.

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Martech

AUGUST 2, 2024

Incorporating major new technologies. Preparing to serve new generations of “buyers and hires.” A culture that manages conflict well is beneficial. Actions to realize the plan can be parsed into six-month or quarterly investment and workstream cycles that are reviewed and adjusted regularly.

Transform 110

Transform Marketing Plan Fashion Health 110

Martech

JUNE 1, 2022

Our marketing services manager position may be for you. You must be comfortable with technology and data platforms. The ideal candidate will be able to manage multiple projects leveraging outstanding project management skills and attention to detail while confidently working directly with clients. Forever work-from-home.

Succession Management 110

Succession Management Management New Technology Marketing 110

Martech

AUGUST 15, 2024

As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Marketers who implement new software without considering people and process are almost guaranteed to learn a few hard lessons along the way. Dig deeper: What is marketing work management? But buyer beware.

Marketing 119

Marketing Marketers User-Generated New Technology 119

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law 108

Law Transform Retail Manufacturing 108

Martech

DECEMBER 20, 2021

“I want to introduce you to the DAM playbook that looks at digital asset management,” said Mark Davey, founder of IQ Equity, in his presentation at our MarTech conference. ” and “How do you manage rights, roles and permissions, and governance around that?” Snapshot: Digital asset management platforms.

Management 122

Management Branding User-Generated New Technology 122

Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

Management 114

Management Transform New Technology Analytics 114

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. SmartBrief editors curate a list of daily news from Adweek, eMarketer and other leading sources. Sent daily.

Market Trends 105

Market Trends Advertising Advertisers Digital Marketing 105

Martech

DECEMBER 23, 2024

Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

Whitepaper 104

Whitepaper Key Performance Indicator Thought Leadership User-Generated 104

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

MARCH 13, 2025

Change Organizational change is a risk, whether it means a shakeup in team structure and management or the introduction of new technology and processes that disrupt the established flow of business. We see this every day in our agency because we help companies manage the migration process from one ESP to another.

Marketing 74

Marketing Marketers New Technology Energy 74

Hubspot Marketing

NOVEMBER 20, 2024

It helps businesses understand the threats they face and determine how best to manage or reduce those risks. When Adopting New Technologies Integrating new technologies , such as IT systems or machinery, can introduce new risks. The hierarchy of controls provides a structured approach to managing hazards.

Manufacturing 106

Manufacturing Finance Health New Technology 106

Hubspot Marketing

DECEMBER 20, 2024

Anna Sokratov, Brand manager for Jeppsons Malrt: A 31-gallon galvanized steel trash can with a lid. Maryam Banikarim, Managing director of Fortune Media: When something works really well, I dont like holding onto it. (Plus, a bonus rip in the spacetime continuum.) Browning cooked up this one: Malrt is one of Chicagos mascots.

Transform 107

Transform Marketing Marketers CMO 107

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals. One key reason for this is that CMOs and CTOs both have a role to play in driving innovation and adapting to new technologies.

Transform 61

Transform Marketing Marketers Manufacturing 61

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Follow this five-step process when integrating AI into your content management workflow: 1.

Management 109

Management User-Generated Analytics SEO 109

Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated 125

User-Generated Social Media Marketing Marketing Marketers 125

Buffer Marketing

MAY 30, 2023

Social media management tools are a game-changer for those looking to post consistently, but not all tools are created equal. We are proud to offer world-class support, intuitive yet powerful features, and a reliable platform that stays on the cutting edge of new technology. So, what are you waiting for? Give Buffer a try today!

Management 114

Management User-Generated Analytics New Technology 114

Scoop.it!

APRIL 18, 2024

Community-centric content management is vital in thought leadership as it ensures that content is tailored to the specific needs and interests of a community, fostering a stronger connection and building trust. TikTok’s Ads Manager is a fantastic example of how great it can be to have access to audience insights.

Thought Leadership 105

Thought Leadership Management Transform User-Generated 105

Martech

DECEMBER 19, 2024

Its common for companies to invest in a new technology and then, a year later, wonder why theyre not getting anything out of it. Unfortunately, technology, like workout videos, doesnt work that way. Sometimes a new technology is part of a skunk works project that doesnt have to fit in precisely with your overall strategy.

New Technology 56

New Technology Law B2C Fashion 56

Martech

OCTOBER 29, 2024

To do so, organizations must consider integrating new technologies and help their organizations navigate a complex change curve. Like previous disruptors, it is the organizations that can move quickly, respond to change and keep up with lightning-fast advancements that will win. Email: Business email address Sign me up!

Native Marketing 112

Native Marketing Communications New Technology Education 112

Martech

AUGUST 14, 2024

Quarterly Stack Reviews : Every three months, gather key stakeholders to a) Review the entire stack’s performance; b) Identify tools for potential elimination or upgrade; and c) Discuss new technologies that might fill gaps in functionalities. Whatever you do, don’t be a hyper-consumer.

Customer Acquisition 110

Customer Acquisition User-Generated New Technology Price 110

Jeff Bullas

FEBRUARY 21, 2023

As we continue to develop new technologies, they will inevitably shake up and transform the status quo. These changes will occur in ways that we could not have foreseen before, as the technologies are combined and applied in novel ways. We are only at the beginning of exploring the possibilities.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Let’s explore how to cut through the noise and deliver quantifiable value.

Transform 120

Transform CMO Analytics CRM 120

Martech

JANUARY 24, 2025

The limitations of traditional sentiment analysis Before exploring the new capabilities offered by modern language models, it’s essential to understand the limitations of traditional sentiment analysis. Without this understanding, we risk repeating the same problems with new technology.

New Technology 114

New Technology Customer Market Research Product 114

Martech

MARCH 19, 2025

Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays. It means embracing new technologies and methods.

Transform 64

Transform Manufacturing Key Performance Indicator Marketing 64

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap.

Market Trends 73

Market Trends CMO Transform Influencer Marketing 73

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change.

Marketing Strategy 116

Marketing Strategy B2C Finance Analytics 116

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 112

CRM New Technology Marketing Marketers 112

Marketing Insider Group

OCTOBER 13, 2020

We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. And I challenge you to find a single CMO or marketing manager who doesn’t recognize the dire need for culture change and engagement.

Gen Z 145

Gen Z Millennials CMO Marketing 145