Martech

NOVEMBER 27, 2024

The new iPhone 16 with Apple intelligence is just the beginning. Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. As an old IBM client once said about new technologies, “Let a thousand flowers bloom, then cut them all down except for the tallest few.”

Transform 128

Transform B2C CMO New Technology 128

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. As a first-of-its-kind solution for ensuring brand compliance in both text and visual content, Jasper’s new technologies aim to empower marketers with AI.

Law 117

Law Transform Retail Manufacturing 117

Martech

DECEMBER 4, 2024

The risks of technology-led strategy The appeal of new technology lies in its promise of transformation. Dig deeper: 5 secrets to cross-functional collaboration in marketing Step 4: Pilot quick wins to demonstrate value Martech transformations don’t have to be overwhelming.

Transform 129

Transform CMO Analytics CRM 129

Marketing Insider Group

AUGUST 26, 2024

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. You’ll also want to encourage a hands-on approach, allowing team members to familiarize themselves with the new technology.

CRM 121

CRM Transform Marketing Marketers 121

Bannerflow

FEBRUARY 4, 2021

Over the past year, the term digital transformation has been a huge focus for many businesses. However, many have used this situation as an opportunity to speed up their adoption of new practices and technologies for the long-term too. And, many brands still ponder what exactly digital transformation is.

Transform 98

Transform Advertising Advertisers Retail 98

Martech

MARCH 7, 2024

The marketing technology landscape is rapidly evolving, driven by advancements in AI, personalization and an ever-increasing number of tools and platforms. While this constant innovation presents exciting opportunities, it also poses challenges for marketers to stay current, manage change effectively and operate at scale. Get MarTech!

New Technology 137

New Technology Transform Outbound Marketing Thought Leadership 137

Martech

JUNE 4, 2024

So when a new technology comes along, marketers face a choice: Ignore it or adopt it? Boosting value by coordinating martech and multichannel together You can escape this dilemma by coordinating martech and multichannel strategy together and embracing a new playbook to determine whether to iterate or transform.

Transform 128

Transform Customer Journey Marketing Marketers 128

Search Engine Land

JULY 16, 2024

These applications significantly transformed the digital landscape, though not always in everyone’s best interest. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content. Get the daily newsletter search marketers rely on.

Transform 110

Transform User-Generated New Technology Promotion 110

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. The benefits of digital transformation in banking and finance.

Transform 104

Transform Finance New Technology Industry Insights 104

Brian Solis

MAY 27, 2025

If you’re leading digital or AI transformation, or just trying to make sense of where your organization fits in this rapidly shifting landscape, this conversation is for you. Counterintuitive Findings on AI Maturity (03:18) Smith discusses the counterintuitive finding that AI maturity is down despite new technology and use cases.

Transform 52

Transform Manufacturing New Technology Management 52

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 290

Transform Logistics Manufacturing Retail 290

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

Transform 145

Transform Marketing Marketers Copywriting 145

Martech

MAY 6, 2025

But there’s a new technology in the shed that marketers and sellers are anxiously learning and could be the saving grace: artificial intelligence. This process transformation eliminates the age-old complaint: “Sales isn’t following up on my leads.” Neither team trusts the other’s data or priorities.

Transform 120

Transform Marketing Marketers Marketing Automation Platform 120

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. Constant monitoring. Robust governance policies.

Transform 91

Transform Customer Journey Marketing Marketers 91

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Instead of waiting for data teams, creative teams and campaign managers to complete their sequential tasks, marketers are empowered to execute across functions independently, reducing bottlenecks and delays.

Transform 80

Transform Manufacturing Key Performance Indicator Marketing 80

Hubspot Marketing

MARCH 27, 2025

In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. I recommend setting up a separate assistant for each larger project that you manage.

Transform 106

Transform CMO Communications New Technology 106

Martech

SEPTEMBER 25, 2024

Digital marketing and martech are transforming businesses, but getting leadership to invest can be difficult. Haphazardly introducing new technology or agencies is not enough to yield success.” Marketing teams often struggle with doubts about past results, tight budgets or a fear of change, making it hard to win support.

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Digital Marketing Transform CMO Marketing 123

SmartBrief - Marketing

APRIL 21, 2024

Given the current economic conditions and the onslaught of new technology enabling new go-to-market strategies and driving the need for new skills, the marketing resource paradox is omnipresent. Here are three prescriptives for transforming the way you do marketing.

Transform 94

Transform CMO Marketing Marketers 94

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101

Gen Z Advertisers Advertising Retail 101

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Adopt a buyer-centric mind-set. Automate processes.

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Management Transform CMO eBook 131

Martech

OCTOBER 13, 2021

Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Digital Asset Management is a complex business.

Management 125

Management Transform New Technology Analytics 125

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. More enterprises will adopt composable infrastructure.

Transform 98

Transform Retail Shoppers Price 98

Digital Marketer

DECEMBER 19, 2022

This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Why did ecommerce manage to overtake traditional retail and other markets? That means that web-based e-commerce management has had to react to the shift as well. Customer Data & Efficient Targetting.

Transform 82

Transform eCommerce Retail Entertainment 82

Chief Martec

NOVEMBER 10, 2024

So given that a core responsibility of marketing ops is the evolutioon of marketing’s tech stack, and they’ve got a significant list of new technologies they’re planning for the year ahead, we get to the finding that is my long-time pet rock: integration.

Transform 85

Transform Energy Marketing Marketers 85

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. The first one really is the transformation roadmap. And we wanna see the world do better.

Transform 81

Transform Finance Energy Customer 81

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. A key part of implementation is making sure that the new tech works with other tools in the stack.

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Transform New Markets Retail New Technology 133

Duct Tape Marketing

NOVEMBER 8, 2023

09:06] Could you share a case where a company sought your assistance in transforming their customer experience? [13:13] Do you have an example that you can think of a company that brought you in and ask for, Hey, we need to transform our experience and maybe talk about some of the things that they did or you did or how they turned it around?

Transform 91

Transform Customer Price Shipping 91

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 113

Transform Manufacturing Marketing Marketers 113

Martech

SEPTEMBER 5, 2023

Granted, guardrails will be needed, but an opportunity is created for all talented members of a team to have a hand in digital transformation, not just IT specialists. In some ways “automation” in this context is an alternative term for “digital transformation,” something with which many businesses have struggled.

Transform 128

Transform User-Generated New Technology Management 128

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Transform Data into Business Insights.

Transform 134

Transform Thought Leadership Marketing Marketers 134

Calvyn Lee Blog

SEPTEMBER 21, 2022

IT service management (ITSM) is the backbone of most enterprise IT organisations today. ned IT support, with IT teams relying on ITSM to help manage almost every service they deliver to their colleagues and customers. New ITSM software solutions have emerged that improve collaboration, team communication, speed, and transparency.

Transform 130

Transform Communications Management Health 130

Duct Tape Marketing

DECEMBER 20, 2024

AI-Driven Marketing Orchestration AI will become the central nervous system of campaign management. Small and mid-sized businesses often lack the resources for a full-time CMO, but they do need someone who can build strategy, orchestrate teams, and navigate new technologies. MLaaS fills that gap.

Market Trends 67

Market Trends CMO Transform Influencer Marketing 67

Welcome Software

JANUARY 7, 2025

Read on to find out and take the next step in your digital transformation. As online orders increase, managing the growing complexity of logistics, inventory, inside sales, and customer service becomes paramount. Their primary challenge lies in managing the complexities of their sophisticated ecommerce operations.

eCommerce 52

eCommerce Transform Logistics New Technology 52

Martech

OCTOBER 11, 2021

For the past few weeks, we’ve been highlighting the changes marketing teams made to their technology stacks in the past year and found that despite the upheaval of the coronavirus pandemic organizations replaced plenty of tools and platforms. Replacement case: Consolidating project management. But perhaps that’s too simple.

Transform 131

Transform Energy Marketing Marketers 131

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”.

Transform 52

Transform Customer Journey New Technology Management 52

Martech

NOVEMBER 21, 2024

Artificial intelligence (AI) adoption can transform businesses through efficiencies, enhanced decision-making and even new revenue streams. High-quality, accessible data sets and efficient data management, let AI algorithms analyze, predict and generate insights with accuracy. Are employees open to new technologies and methods?

Transform 70

Transform New Technology Law User-Generated 70

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. More from the MarTech Conference >> Change management. “I COVID-19 has only sped up this marketing transformation.

Transform 125

Transform Customer Advertising Advertisers 125