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AI-powered martech news and releases: January 16

Martech

Will pure-play artificial intelligence companies ever be profitable? The problem for any company creating these generative AI systems is the more people use them, the more it costs. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company. launched Simpli.fi

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7 Best BrightLocal Alternatives for Reputation Management (2025)

SocialPilot

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified GetApp Review 2.

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Loomly Pricing: Features, Costs & ROI Guide

SocialPilot

Loomly is known for its intuitive, user-friendly interface, helping businesses of all sizes effortlessly create, schedule, and analyze content. Over time, its cost structure has raised eyebrows, with subtle fees and plan restrictions making potential users think twice.

Price 81
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What Is D2C Marketing? Here Are 11 Tips I Found For Doing It Right [+ Examples]

Hubspot Marketing

They don’t have to pay their partners, so they have lower costs and a higher profit margin. This can be especially hard to manage if your team is small (or, like me, a team of one). You need knowledge of product development, supply chain management, marketing, sales, and more. It’s a beautiful cycle. Lean into your mission.

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What marketing can teach the enterprise about AI

Martech

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. Nearly 70% of enterprise marketers experimenting with the technology have already implemented it or plan to do so in the next six months, compared with less than 54% of business executives across other non-IT functions.

Transform 119
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Could AI eventually make SEO obsolete?

Search Engine Land

While this study primarily used basic prompts, some users report better results with more detailed prompt crafting. This raises an interesting point: If a generalist SEO manager were to replace you with AI, they would need to develop advanced prompt-crafting skills, potentially negating the need for specialized analysts. Is AI limited?

SEO 108
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Zoho Social Pricing: Is it worth the cost?

SocialPilot

When evaluating social media management tools like Zoho Social, pricing is often a deciding factor. Whether youre a social media manager handling a few accounts or a business owner managing multiple platforms, you want a plan that works without paying for extras you dont need. However, the costs can multiply when scaling up.

Price 85