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Therefore, to improve the effectiveness of marketing campaigns and gain greater marketing ROI , it behooves us to recognize and respond to these 4 new dynamics in the buyer community. Attention Scarcity Online. Buyers have shorter attention spans than ever before.
She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. The problem with that: Smart onlinebuyers can move from interest to desire in a heartbeat. Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. The difference is clear.
Then, it’s time to manage and execute your plan. Send Thank You Cards Whether it’s receiving a free gift or a generous refund, buyers remember when you take that extra step to create an outstanding shopping experience for them. Reduce Input Fields We all know the frustration of a lengthy online checkout.
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