Management Online Buyers Whitepaper 
Sprout Social
JULY 20, 2016
According to data from the Content Marketing Association , 68% of online buyers will spend time reading content published by a brand they’re interested in. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. Start Gathering Leads.
Content Marketing Institute
JANUARY 14, 2019
She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Digestible client success stories (white papers and case studies). The difference is clear. Interest and intent.
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