Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
She talks about shifting from “buying journey funnels” to “full-on customer lifecycle management.”. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Digestible client success stories (white papers and case studies). The difference is clear. Interest and intent.
110 
Let's personalize your content