Adobe Experience Cloud Blog

AUGUST 20, 2014

Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. As the tech industry has learned, partnering with another product or solution can take both parties beyond the sum of their parts – it’s one of the rare cases in which 1+1 equals 3. Why Partner Marketing Works.

Partner Marketing 132

Partner Marketing Law Thought Leadership Food 132

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 112

Partner Marketing Thought Leadership Manufacturing Marketing 112

Adobe Experience Cloud Blog

DECEMBER 27, 2013

Author: Veronica Holmes Let’s say you’re a marketing manager, overseeing a small team of over-worked marketers. You also have huge competitors out there who have more people, more money, and whose marketing seems to be everywhere. marketing automation platforms can be a great leveler. Modern Marketing'

Thought Leadership 134

Thought Leadership Marketing Automation Platform Partner Marketing Management 134

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

He pointed out integration, personalization, and migration/automation as some of the key trends in the marketing technology space today. He then went into a deep discussion around LUMA Partners’ Marketing Technology LUMAscape. In response Phil talked about how Marketo helps companies drive value and growth. Salesforce.com'

Outbound Marketing 133

Outbound Marketing Inbound Marketing Marketing Marketers 133

Content Marketing Institute

SEPTEMBER 26, 2018

In general, this means it’s supporting your marketing and business goals. Here’s a simple way to track your content marketing program and, more importantly, how to communicate this to your team and management. Cathy McPhillips , Content Marketing Institute . Tim Hayden , Brain + Trust Partners.

Content Marketing 108

Content Marketing Thought Leadership Marketing Marketers 108

Animalz blog

MAY 3, 2024

Enterprises typically have more customer acquisition channels, giving content teams more runway and budget to take on ambitious content marketing campaigns. Enterprise teams are larger and need more management, processes, and software to keep things running smoothly. Vendors enable one employee to manage a huge amount of work.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52