Martech

OCTOBER 24, 2023

Data integrity: Reliable data sourcing and management ensure the information you’re acting on is accurate and actionable. The post Transforming email addresses into actionable insights appeared first on MarTech. Optimization opportunities: Continuous feedback loops ensure your campaigns are perpetually evolving and improving.

Transform 119

Transform Customer Journey Analytics Digital Marketing 119

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. over five years compared to 4.9%

Transform 108

Transform Finance Marketing Marketers 108

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. Today we work with a very strict performance marketing strategy where we aim to optimise both our return on ad spend (ROAS) and what we call a lead value score. What are the benefits of using Bannerflow?

Transform 98

Transform Advertising Advertisers Finance 98

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes. What is CRM Analytics?

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

APRIL 3, 2025

Our over-reliance on short-term performance marketing has led us into the doom loop a cycle in which brands keep investing in whats immediately measurable while starving brand-building marketing activity. Its how we go to market with better strategies to begin with. The result?

Customer Acquisition 85

Customer Acquisition Transform Customer Journey Finance 85

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Dig deeper: How to transform your website into a continuous marketing powerhouse 2. A strong brand foundation informs every aspect of your website, from design elements to content tone.

Transform 113

Transform SEO Copywriting User-Generated 113

Martech

DECEMBER 27, 2022

Look for more enterprises to adopt composable architectures in 2023 to mitigate the costs of digital transformation. AI will also increasingly be used for content marketing. shoppers, it’s not a top priority as cost concerns grow,” said Laura Connell, consumer trends manager for consumer intelligence company GWI. Get MarTech!

Transform 98

Transform Retail Shoppers Price 98

Martech

DECEMBER 16, 2024

Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone. Airbnb, Slack, Peloton, HubSpot and Arm & Hammer Baking Soda all use similar customer-centric marketing strategies.

Marketing Strategy 104

Marketing Strategy Customer Transform Marketing Mix 104

Martech

MARCH 18, 2025

They don’t want to share data or have it mined by vendors, and they don’t want to be the target of pervasive, automated marketing. AI-powered search, knowledge aggregation and bot-led procurement are systematically eliminating the need for vendor-led education, sales prospecting and performance marketing.

CMO 111

CMO Transform Price Education 111

Martech

JANUARY 17, 2025

When you do, you transform from just another player into the most valuable player and a trusted coach. Your prospects want you to hit it out of the park, but you can only do that if youre playing by the rules: Demonstrating a deep understanding of their problems. Mapping out all available solutions. Thats why your copy is so important.

Transform 123

Transform Manufacturing Copywriting Law 123

Martech

JULY 17, 2024

To effectively achieve product-market fit, the revenue team – an alliance of product, sales, marketing, customer success, enablement and revenue operations departments – must work together. By addressing shared challenges head-on, Emma can transform her team into a driving force of the GTM strategy.

Product Marketing 101

Product Marketing Product Transform Marketing 101

Sprout Social

JANUARY 30, 2025

Todd Kaplan, CMO, Kraft Heinz North America Todd Kaplan is the CMO of Kraft Heinz North America, and has helped the brand usher in a new era of transformation in the digital landscape. Kaplan has been recognized by Forbes and Business Insider as a top CMO, and was even called a Marketing Rockstar by Rolling Stone.

CMO 89

CMO Gen Z Thought Leadership Entertainment 89

Martech

MARCH 21, 2024

Mapping the transformation journey. Craft a roadmap for digital transformation with AI as a cornerstone. By evaluating your marketing technology setup and orchestrating the role AI will play, you ensure it enhances, not complicates, your marketing ecosystem. Calculated risk management.

Transform 121

Transform Analytics CMO CRM 121

The CMO Survey

SEPTEMBER 14, 2021

The pandemic has prompted many companies to undergo a rapid transformation in their go-to-market models. More companies report moving past the nascent phase of their digital transformations (31.1% Marketing leaders are also asked by their CEOs and/or CFOs to participate in board meetings (at a rating of 4.9)

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Litmus

APRIL 6, 2021

With the rise of GDPR and CCPA compliance , two major pieces of privacy legislation, marketers have become very skilled at balancing the seemingly opposing forces of personalization and privacy. However, this new world without 3P cookies is even more transformational. Understand your reliance on 3P cookies.

Transform 109

Transform Marketing Mix Performance Marketing Advertisers 109

Adobe Experience Cloud Blog

AUGUST 8, 2011

In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. Today’s Hyper-Connected Marketing. by Phil Fernandez. Why is this attribute so important?

Transform 97

Transform Customer loyalty Management Performance Marketing 97

Search Engine Land

OCTOBER 13, 2022

Primal Malaysia Delivered 323% ROI for Easy Consulting How Rise Interactive Scaled Cross-Channel Results with Performance Marketing & Closed Loop Reporting How Our Agency Vivid Candi Increased Leads by 800% and Sold Out a 6-Figure Housing Product In 3 Months. Best Commerce Search Marketing Initiative – PPC.

Non-Profit 24

Non-Profit Transform Fashion SEO 24

Hubspot Marketing

AUGUST 12, 2022

The benefits of this digital transformation are countless. Digital Marketing Specialties Are Endless. Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Why should you specialize in e-commerce marketing? That’s 80% of the population.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

FEBRUARY 4, 2022

Now that we’ve shown your the good and the bad when it comes to email marketing elements, now come a few elements that are experimental today and likely transformational for tomorrow. Everything you need to know about email marketing deliverability that your customers want and that inboxes won’t block. Experimental.

Email Marketing 109

Email Marketing Management Law Marketing 109

Martech

MAY 17, 2023

When it comes to your work orchestration efforts, how would you rate the work management “maturity” of your business today? Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction.

Transform 98

Transform Management Performance Marketing Marketing 98

Duct Tape Marketing

AUGUST 22, 2024

Hey, digital marketers, this one's for you. So here are a few things that you can do in 30 seconds or less when you manage projects on Wix Studio. Gardner found 74% of high performing marketing teams used data analytics to make informed decisions. It's time to transform your approach. powered by

CMO 88

CMO Customer Journey Transform User-Generated 88

Martech

JUNE 18, 2024

Dig deeper: 5 impactful ways to level up your email marketing designs How can you make each email feel like a one-on-one conversation? Effective personalization and segmentation transform your email marketing into a personal dialogue with each subscriber. Employ CRM tools to streamline and manage this information.

Transform 115

Transform Email Marketing Retail Communications 115

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. Improved customer service management with all-new Help Desk workspace. Centralized insights with marketing reporting collections.

Transform 106

Transform Management Analytics Communications 106

Martech

DECEMBER 30, 2021

But with fragmentation across linear and CTV viewing, robust frequency management across both will be critical to the effective use of ad dollars.”. These changes will allow advertisers to more dynamically and granularly manage reach and frequency for their campaigns,” Markman stated. “As Activating more ads programmatically.

Advertising 115

Advertising Advertisers Transform CMO 115

Martech

DECEMBER 30, 2022

They couldn’t handle the fast pivots and new demands from extreme digital transformation. That left many marketers wondering, “Am I the problem? You don’t have to be beholden to the platform — whether email, marketing automation, CRM or what have you — that you have been using. They weren’t fast enough.

Transform 23

Transform Marketing Marketers Retail 23

Martech

APRIL 29, 2024

When you nail that balance, the impact is transformative. The best leaders know how to blend meaningful activity with measurable outcomes. They understand that strategic, consistent effort fuels results but know that results are the ultimate measure of success. It’s not a cakewalk, but it’s worth the effort.

Transform 120

Transform Analytics Communications Branding 120

Martech

SEPTEMBER 23, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing.

Transform 133

Transform Traditional Marketing Finance Marketing 133

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

But, what our team was most excited about was the growing list of Marketo customers – 1600 strong, from global enterprises to young companies – that have achieved unparalleled revenue performance and growth by embracing Revenue Performance Management (RPM). Revenue growth is a numbers game – the more you have, the more you grow.

Customer 87

Customer Transform Management Place 87

Martech

MAY 31, 2022

They also centrally manage your campaign, making it easier to track the impact of various platforms. Expert advice and multiple perspectives from professionals can improve the creativity of your marketing efforts. Read next: How are digital agencies helping marketers transform in 2022? The skills of your internal talent.

Transform 103

Transform Energy Advertisers Advertising 103

Marketing Insider Group

JANUARY 11, 2021

Campaign management. B2B marketing. They’ll detail how to navigate lead gen and performance marketing moving forward. The three-day event will give attendees a chance to network and absorb invaluable content – like growth secrets and hot marketing trends – from the world’s brightest business minds. Personalization.

Digital Marketing 29

Digital Marketing Transform Logistics Marketing 29

Martech

JANUARY 7, 2022

Did the tactic perform as expected? Be willing to pivot and change work that under-performs. Double down on high-performing marketing. Read my recent article, Living the 5 values of agile marketing and visit the Agile Marketing Manifesto for more in-depth information. Marketing work management: A snapshot.

Whitepaper 132

Whitepaper Marketing Marketers Management 132

Bannerflow

FEBRUARY 16, 2021

We spoke to Performance Marketing Manager at Grupo MásMóvil Daniel Domingo about how his team creates and manages display advertising. And why Bannerflow’s production automation features make it so useful to telecom marketing teams. It is enabling us to go step-by-step as we transform our internal processes.

Product 87

Product Customer Transform Advertisers 87

Neil Patel

OCTOBER 18, 2021

Pinterest also has specific recommended sizes from their ads manager, so be sure to check those before running any Pinterest ads. By using the right Pinterest image sizes, optimizing your content, and tracking performance with Pinterest Analytics, you can transform your Pinterest page into a high-performing marketing tool.

Transform 145

Transform User-Generated SEO Entertainment 145

Hubspot Marketing

NOVEMBER 16, 2022

Each recommendation has been assigned a “best for” category to help you easily identify what core function it performs. The Best Instagram Marketing Tools. The Best Free Instagram Marketing Tools. Inside HubSpot’s Social Media Management Software. HubSpot’s social media management software is a powerful all-in-one tool.

User-Generated 137

User-Generated Price Analytics Marketing 137

Marketing Insider Group

NOVEMBER 18, 2020

But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Marketing Strategy 145

Marketing Strategy Finance Marketing Marketers 145

Martech

JUNE 1, 2023

For example: As a [marketing manager], I want to [measure my campaigns]. There is no “so that” Why does the marketing manager want to measure their campaigns? For example: As a CMO, I want to understand which channels are performing, so that I know which channels are driving revenue.

Transform 115

Transform Marketing Marketers Analytics 115

AWeber

DECEMBER 6, 2023

As a coach, you enjoy the rare honor of transforming people’s lives on a daily basis. Imagine delivering courses with ease, effortlessly managing invoicing, collections, and taxes, and seamlessly managing appointments. Behind the scenes, though, you’re probably juggling a to-do list that would give most people nightmares.

Finance 110

Finance User-Generated Transform Communications 110