Hubspot Marketing

APRIL 28, 2020

"It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. What are content managers, and what do they do?

Management 145

Management Copywriting SEO Communications 145

Sprout Social

JULY 25, 2019

If you’re like the average social media manager , you’ve got a suite of skills and a set of projects to match. That’s where a project management tool comes in handy. There are many project management tools out there. For this article, we’ll cover project management for social media managers.

Management 111

Management Place Promotion Advertising 111

Martech

AUGUST 26, 2024

Answer: The platforms you mentioned are indeed important components of a comprehensive marketing technology stack. ABM ( account-based marketing ) tool: An ABM tool enables you to identify and target high-value accounts, personalize marketing efforts, and align sales and marketing activities. Processing.

CMO 117

CMO Marketing Automation Platform Key Performance Indicator Analytics 117

Sprout Social

JUNE 18, 2019

You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. What are the major differences.

Management 112

Management Analytics Promotion Branding 112

Sprout Social

MARCH 27, 2024

In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage.

Management 119

Management Branding Customer loyalty Shipping 119

Hubspot Marketing

MAY 25, 2023

Any user, regardless of technical skill level, can easily create, explore, and manage audiences — then send them to your CRM for targeted outreach. Clockwise Image Source Clockwise is a SaaS productivity tool that helps busy professionals manage their meeting scheduling and find more time for uninterrupted flow.

Personalized Marketing 137

Personalized Marketing CRM Marketers Marketing 137

Martech

OCTOBER 24, 2024

Established platforms like Salesforce and Adobe embed AI-driven features into their existing tools, offering genAI capabilities within familiar marketing systems. This year alone, 2,324 AI-powered tools entered the martech space, offering marketers a vast range of options — from niche indie tools to category-disrupting platforms.

Copywriting 126

Copywriting Transform PR User-Generated 126

Martech

MARCH 24, 2025

The four-person marketing team at Tomorrow.io AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. Choose a manageable decision process that allows you to implement new approaches without disrupting your workflow.

Transform 120

Transform Marketers Marketing User-Generated 120

Martech

AUGUST 12, 2024

Here’s how a marketer can effectively integrate a CDP: 1. Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., This allows for more personalized marketing efforts. This allows for better tracking of customer interactions and preferences.

Customer 115

Customer B2C CMO Customer Journey 115

Marketing Insider Group

JANUARY 13, 2025

Thats where combining your CRM ( customer relationship management ) and marketing strategies can make a difference. Simply put, you can align your CRM systems with your marketing tools to create a unified, data-driven approach to customer engagement. Your company needs to figure out a way to understand and engage its customers.

CRM 124

CRM Transform Marketers Marketing 124

Martech

AUGUST 24, 2023

Register and attend “Leverage AI and Automation to Master Personalized Marketing,” presented by Acquia. The post Webinar: Leverage AI and automation to master personalized marketing appeared first on MarTech. Click here to view more MarTech webinars.

Personalized Marketing 98

Personalized Marketing Customer Journey Marketers Marketing 98

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Modern AI assistants, such as those using models like GPT, deliver dynamic, personalized interactions and can handle far more complex queries.

Market Trends 129

Market Trends Transform Customer loyalty Millennials 129

The Marketing Operations Leader

FEBRUARY 4, 2025

Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data? solves this by making it easy to create, share, and manage UTMs across your team.

New Markets 130

New Markets Marketers Marketing Analytics 130

The Marketing Operations Leader

APRIL 1, 2025

Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd. See you there! Sign up here. It’s high-touch, but slow and inconsistent.

CRM 130

CRM Communications Promotion Personalized Marketing 130

Martech

MARCH 3, 2025

Data privacy laws are another obstacle to personalized marketing. Marketers trying to build personalized marketing programs for U.S. Similarly, licensing an enterprise identity resolution platform is often a significant investment, particularly for large brands with omnichannel marketing strategies.

Law 120

Law Price Marketers Marketing 120

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 107

Key Performance Indicator Logistics Marketers Marketing 107

Martech

OCTOBER 1, 2024

The barriers to entry for better customer-driven marketing experiences will continue to drop, and we’ll see a spectrum of capabilities that marketing leaders can leverage: Upskilling of “lower martech adoption” users. Natural language prompting for customer data management.

CRM 120

CRM User-Generated Marketing Automation Platform Marketers 120

Marketing Insider Group

OCTOBER 1, 2024

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

CRM 115

CRM Analytics Key Performance Indicator Transform 115

Martech

AUGUST 8, 2024

It personalizes website content to highlight outfits that match the customer’s style and suggests new arrivals from favorite brands. Personalized marketing campaigns The customer receives an email with a curated selection of outfits similar to their past purchases, along with a special discount to encourage exploring the new collection.

Shoppers 117

Shoppers Shipping Retail Communications 117

Buffer Marketing

JANUARY 7, 2025

These social media marketing tools have AI features that can help you create social media content faster and understand your audience better. 👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Buffer: Create social media posts and ideas Buffer (hi!

Price 118

Price Thought Leadership Transform User-Generated 118

Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. And not just any resume—one that’s visually appealing, succinct, and shows exactly why you’re the person for the job. What is a social media manager resume and why do you need one? Download them now.

Management 104

Management Education Social Media Marketing Fashion 104

Martech

JANUARY 9, 2025

Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands. These models consider various data types, including brand creative, illustrations, photography, and text, to optimize marketing messages for increased purchases. BrandRep launched an AI-powered keyword generator.

Retail 115

Retail User-Generated Advertising Advertisers 115

Hubspot Marketing

NOVEMBER 15, 2024

Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Sales and marketing develop a deck together while sales and ramping up their efforts. Channels to use to manage customer relationships. How do you get started? Set your goals and high-level strategy.

CMO 125

CMO Traditional Marketing Communications Marketers 125

Search Engine Land

DECEMBER 20, 2023

Campaign management software helps you automate the manual tasks of planning, launching and measuring the impact of your marketing campaigns. Modern marketing campaigns often have many moving parts. agencies, media, co-marketing). Campaign management software helps keep stakeholders organized. Organization.

Management 92

Management User-Generated Analytics Personalized Marketing 92

Hubspot Marketing

DECEMBER 16, 2024

As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign. Ive dabbled in email marketing quite a bit throughout my career. Now, you have some great examples of AI automation in AI.

Marketing Strategy 111

Marketing Strategy Health Marketers Marketing 111

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. It streamlines operations from billing and member management to prospect tracking and event scheduling. Improved Member Retention : Identify at-risk members and launch re-engagement campaigns.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Martech

MARCH 20, 2025

CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. This feature allows side-by-side analysis to uncover insights and market opportunities.

Retail 97

Retail User-Generated Advertising Advertisers 97

Hubspot Marketing

APRIL 17, 2025

Businesses can then enable personalized marketing based on real-time user behavior and unique customer attributes. Unlike traditional AI-powered tools that assist with isolated tasks, AI agents actively manage workflows, interact with software, and execute complex processes without direct human input.

User-Generated 100

User-Generated CMO Marketers Marketing 100

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Management 81

Management Outbound Marketing User-Generated Analytics 81

Hubspot Marketing

NOVEMBER 5, 2024

Instead of appealing to a broad group of people, B2C marketers can get oddly specific in their personalized marketing strategies. This is often easier because you really only need to influence one person to convert a sale — the individual buyer. For example, if a CEO is on your webpage, your CTA might be “book a call.”

B2C 128

B2C Millennials Customer Journey User-Generated 128

Martech

OCTOBER 3, 2024

Dig deeper: Unlocking customer loyalty: 5 core motivations powering personalized marketing Emotional bonds matter in cultivating customer loyalty Emotional connections are vital for cultivating deep, lasting customer loyalty. You can foster strong emotional bonds with them by: Understanding and reflecting customer values.

Customer 137

Customer Branding Customer loyalty Transform 137

SmartBrief - Marketing

FEBRUARY 12, 2025

Enterprise customer data platforms (CDPs) bridge the gap since these platforms consolidate data from various sources, including: Mobile applications CRM systems websites This unified view lets you personalize marketing messages and target outreach efforts to have maximum impact and boost B2B lead conversion.

CRM 87

CRM Customer Journey Education Marketing Strategy 87

Martech

JANUARY 29, 2025

Offering enhanced customer support, like providing dedicated account managers or priority access to customer support channels and resolving issues with speed and empathy, ensuring a consistently superior experience. Segment volume customers to identify opportunities to move them into the valued customer category over time.

Customer 109

Customer Price Customer Acquisition Customer loyalty 109

Search Engine Land

AUGUST 30, 2024

It helps marketers connect better with their audience, run more effective campaigns and improve ROI. Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. Analyze customer data for insights.

Transform 98

Transform Marketers Marketing Education 98

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketers 52

Martech

SEPTEMBER 24, 2024

With Gainsight data accessible within the Sales Cloud platform, customer success managers will be able to expand cross-sell and upsell opportunities while sales representatives will be able to incorporate customer satisfaction and product usage insights into subsequent sales cycles. Gen Z values innovative marketing.

Gen Z 62

Gen Z eCommerce Customer loyalty Customer Journey 62

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketers 61

Marketers Marketing Real Estate Management 61