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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Modern AI assistants, such as those using models like GPT, deliver dynamic, personalized interactions and can handle far more complex queries.

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Social media manager vs. community manager: What’s the difference?

Sprout Social

You’re simultaneously asked to be a customer support person, marketing person and occasionally, a graphic designer. As the social media industry has evolved, each role in the marketing team has developed along with it. Social media in a mid-sized company is no longer one person. What are the major differences.

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7 AI Automation Examples that Will Streamline Your Marketing Strategy

Hubspot Marketing

As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign. Ive dabbled in email marketing quite a bit throughout my career. Now, you have some great examples of AI automation in AI.

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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all sizes.

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How review management helps brands

Sprout Social

In this article, we cover what review management is, how it supports reputation management and what its benefits are. Plus, see the top five review management software to manage reviews for business intelligence and explore examples of how brands have used review management to their advantage.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2C customers typically expect a straightforward, fixed price on whatever they’re purchasing, whereas B2B pricing structures are more fluid, suggests Gianluca Ferruggia , the general manager at online B2B marketplace DesignRush. Being proactive with your marketing fosters loyalty and creates opportunities to add value to the relationship.

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Best of the Bot: Identifying the latest trends in digital marketing

Martech

There are many possibilities, depending on the human user’s main interests: “I want you to identify the most important recent trends in marketing technology that show effective ways of managing customer data in order to run highly effective personalized campaigns. Please format this list in a bullet format. Get MarTech!