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The impact of martech on company value

Martech

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Outperforming pharmaceutical companies use CRM as strategic martech investments.

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5 Expert Tips for Effective Social Media Risk Management

Hootsuite

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry.

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Topical Map for Medical & Medicine Blog

Calvyn Lee Blog

By creating a topical map that covers core topics like “Understanding Diabetes Types” and “Managing Blood Sugar Levels,” and supporting them with in-depth articles and guides, you establish your site as an authoritative source for diabetes-related information.

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Properly preparing for the predictable: Peak seasonality

Search Engine Land

Peak seasonality planning Planning comes down to three components: financial, management and delivery. Management component: More money means more problems (actually/hopefully it means just more work). The traffic went back down in 2022 to levels more on part with 8% growth.

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How to protect your brand from AI dupes

Martech

From luxury goods to pharmaceuticals, no industry is immune. The AI dupe dilemma Artificial intelligence has revolutionized many aspects of business but has become a double-edged sword. While AI enhances productivity and innovation, it also empowers counterfeiters and imitators to create increasingly convincing fakes.

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