Martech

OCTOBER 23, 2023

Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. He advises CIOs and technology managers on disruptive technologies and how to engage customers in this changing climate, especially on mobile. LinkedIn: Shelly DeMotte Kramer (14.7K LinkedIn: Daniel Newman (27.7K

Transform 113

Transform Pharmaceutical B2C Event Marketing 113

Martech

JULY 2, 2024

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. Michelle will be speaking on digital asset management and AI at The MarTech Conference in September. This interview has been edited for clarity and length. Then came COVID.

Pharmaceutical 89

Pharmaceutical Retail Transform New Technology 89

Hubspot Marketing

JUNE 27, 2023

Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. Resume headlines play a crucial role in capturing the attention of hiring managers and setting the tone for the rest of your resume. Headlines save time for the hiring manager. How can you make yours stand out in a sea of sameness?

Pharmaceutical 105

Pharmaceutical Finance Retail Logistics 105

Sprout Social

JUNE 16, 2022

Compliance risk: Especially for companies in regulated industries like finance and pharmaceutical, there is additional risk as everything posted on your social media channels must comply with strict federal regulations for communication. External content and communication: Imagine that your social media manager has their week all planned out.

Pharmaceutical 113

Pharmaceutical Finance Communications Place 113

Search Engine Land

DECEMBER 30, 2022

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz.

SEO 104

SEO Pharmaceutical Search Marketers Management 104

Martech

MARCH 30, 2022

said Cesar Brea, partner at global management consulting firm Bain & Company. And a lot of this complexity made it difficult to manage the communications and the priorities at a time when they really needed to be nimble.”. Ricardo Ortego of AB InBev speaking at The MarTech Conference.

Pharmaceutical 98

Pharmaceutical Transform Marketers Marketing 98

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Glenn Watson, Ego Pharmaceuticals. The Ambassador. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.

Transform 146

Transform Pharmaceutical Customer Journey Thought Leadership 146

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

Pharmaceutical 130

Pharmaceutical Energy PR Law 130

Hubspot Marketing

AUGUST 12, 2022

Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. This is also one of the few courses out there that don’t just teach you digital marketing, it also provides you with the tools to specialize in e-commerce marketing management.

Digital Marketing 114

Digital Marketing Pharmaceutical Real Estate Transform 114

Martech

JULY 23, 2024

From luxury goods to pharmaceuticals, no industry is immune. The AI dupe dilemma Artificial intelligence has revolutionized many aspects of business but has become a double-edged sword. While AI enhances productivity and innovation, it also empowers counterfeiters and imitators to create increasingly convincing fakes.

Branding 79

Branding Pharmaceutical Law eCommerce 79

Martech

DECEMBER 1, 2023

Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking. Extra tips on team management In addition to the technical side, it’s important to care about the people on your team. Assess the team’s time management skills. Clean and clear pipeline.

Customer Acquisition 90

Customer Acquisition Customer CRM Pharmaceutical 90

Litmus

JANUARY 23, 2024

Good Email Code The go-to coding resource for Carin, our Email and Content Growth Marketing Manager, is Good Email Code. And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Management: What keeps you up at night about our business?

Place 98

Place Pharmaceutical Retail Email Marketing 98

Martech

MARCH 1, 2024

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

Gen Z 114

Gen Z Pharmaceutical Customer Acquisition Marketers 114

Adobe Experience Cloud Blog

JUNE 11, 2021

Recognizing an individual who shares his or her expertise to help peers or colleagues succeed in digital transformation and customer experience management initiatives. Glenn Watson, Ego Pharmaceuticals. The Ambassador. Jess Kao, F5. Catherine Kum-Seun, Home Depot Canada. The Analyzer.

Transform 95

Transform Pharmaceutical Customer Journey Thought Leadership 95

Hootsuite

FEBRUARY 6, 2023

Content moderation is a part of social media management in which a content moderator handles incoming messages, comments, and other content generated by third parties. So make sure your social media moderation guidelines align with and refer to your social media crisis management plan. What is content moderation?

Pharmaceutical 131

Pharmaceutical User-Generated Energy Management 131

Martech

MARCH 18, 2024

She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. So I can manage that. What do people want?

Pharmaceutical 61

Pharmaceutical PR Management Analytics 61

Neil Patel

SEPTEMBER 8, 2021

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. The system works best for businesses involved in global trade that need to manage large inventory quantities worldwide. Clora is a staffing platform for those in the pharmaceutical, biotechnology, and medical device industries.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Marketing Insider Group

SEPTEMBER 29, 2020

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP. Breakthroughs by Pfizer.

Content Marketing 145

Content Marketing Branding Pharmaceutical Real Estate 145

Search Engine Land

OCTOBER 9, 2023

Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns.

Search Marketers 111

Search Marketers Pharmaceutical Marketers Marketing 111

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

Whitepaper 77

Whitepaper Manufacturing Customer Pharmaceutical 77

Content Marketing Institute

OCTOBER 2, 2018

Darren Sanchez, editor and project manager for Marvel Custom Solutions, agrees. While these genres can help brands and marketers reach specific audiences or convey certain messages (read about pharmaceutical company Takeda’s partnership with Marvel Custom down below), comics are far more powerful and flexible than many people suspect.

Pharmaceutical 102

Pharmaceutical Branding Entertainment Health 102

Sprout Social

MARCH 19, 2024

This in-depth investigation can reveal significant regional differences in perception and enable targeted, culturally sensitive crisis management strategies. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

Transform 117

Transform Manufacturing Pharmaceutical Health 117

Martech

DECEMBER 14, 2023

But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. They offer a CRM solution to healthcare institutions and pharmaceutical companies. As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. Sales isn’t easy.

Pharmaceutical 79

Pharmaceutical CRM Customer Acquisition Communications 79

Marketing Insider Group

JULY 13, 2020

MarTech solutions assist with tracking and measurement of results and the management of customer journeys to deliver smooth omnichannel experience s. The Keenfolks helps global FMCG brands and Pharmaceutical companies to outpace the speed of the consumer and overcome digital uncertainty through a new category: Digital Gap Management®.

Transform 114

Transform Pharmaceutical Customer Journey Price 114

Search Engine Land

FEBRUARY 9, 2023

Video: Chris Elwell, CEO behind Search Engine Land and SMX, talks business — and that time Sergey Brin skated on stage 2020: In this installment of Barry Schwartz’s vlog series, he also chatted with Elwell about how everything got started, working with Danny Sullivan and how he manages everything in this company. ” (Accurate.)

Search Marketers 75

Search Marketers Pharmaceutical Price Marketers 75

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop. Marketers are now able to combine Marketo Real-Time Personalization capabilities with a personalized retargeting campaign to engage unknown audiences.

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertising 134

Search Engine Land

SEPTEMBER 12, 2023

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Bid management Performance Max uses Smart Bidding to set cost-per-click (CPC) bids, which effectively means that advertisers have two options when it comes to bid strategies: Maximize Conversions with an optional CPA target.

eCommerce 132

eCommerce Retail User-Generated Pharmaceutical 132

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The idea is that businesses make a profit while making a positive difference, a balancing act that businesses are expected to manage effectively in this day and age. However, there are ways to avoid contributing to pollution.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Content Marketing Institute

OCTOBER 26, 2017

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. But don’t overcomplicate things.

Whitepaper 105

Whitepaper Pharmaceutical Marketers Marketing 105

Search Engine Land

FEBRUARY 24, 2023

Webinars are a great idea for brands in most verticals, especially those in financial services, consulting, SaaS, and pharmaceuticals (the industry with the highest attendance rate). Bank has an entire library of webinars under the umbrella of personal finance management. Reed Words Reed Words, a U.K.

Pharmaceutical 94

Pharmaceutical Finance Whitepaper Promotion 94

Hubspot Marketing

AUGUST 20, 2019

While reaching out to new people may be much less intimidating when we’re sitting behind a screen, face-to-face networking is an extremely valuable skill to hone if you want to build strong relationships with potential investors, managers, employees, partners, mentors, and clients.

Pharmaceutical 145

Pharmaceutical Inbound Marketing Thought Leadership Law 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2011

The enterprise sector has become the fastest-growing for Marketo, delivering value to major firms like McKesson Pharmaceutical, Dell Retail, Intel Corporation, Kelly Services, USG and many more. We grew more than 1400 percent from 2008 to 2010, and we did it with our own technology and Revenue Performance Management thought leadership.

Transform 100

Transform Pharmaceutical Thought Leadership Retail 100

Adobe Experience Cloud Blog

JULY 12, 2013

Data Processor: This is a company that processes and manages data from data controllers. Most prospects of any company that are concerned about privacy want the data controller to tell them in clear language how their personal data is going to be managed. Data Controller. The most important words here are trust and transparency.

Law 133

Law Pharmaceutical Thought Leadership Manufacturing 133

Lusha

AUGUST 17, 2021

Data enrichment provides updated customer data at scale, an ability to draw insights and for management to focus staff on activities that create most financial value for the business. Your product marketing team has identified North American biomedical and pharmaceutical tech companies which gross an avg. Ready to cut your prospecting.

Customer 52

Customer B2C CRM Pharmaceutical 52

Marketing Insider Group

MARCH 12, 2013

That’s right, Glaxo Smith Kline, the third largest pharmaceutical company in the world (worth more than $73 billion today), owes its century-long success to Nurse Kennedy and the Baby Book. Instead, I focused on working behind the scenes, producing, writing and managing everything from local television programming to the Today Show.

Branding 109

Branding Pharmaceutical Thought Leadership Energy 109

Content Marketing Institute

JULY 25, 2018

While I’m typically calm and relatively capable of handling a crisis at home, I quickly discovered that managing medical care while alone, in pain, and in unfamiliar surroundings requires a lot more presence of mind – and a vastly different set of informational needs and insights. My journey of diagnostic discovery.

Health 73

Health Customer Pharmaceutical Logistics 73

Lusha

JANUARY 1, 2022

Adding an unqualified prospect to the customer relationship management (CRM) database and hoping to make a sale is like selling a pair of shoes to a person with no feet— it just ain’t happening! Without reports, your management knows nothing about the status of your efforts or what areas you need help in. The number of emails made?

Non-Profit 52

Non-Profit CRM Pharmaceutical Management 52