Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

Management 121

Management PR Pharmaceutical Law 121

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. It is about as exciting to most social media managers as getting a tooth pulled. It is about as exciting to most social media managers as getting a tooth pulled.

Pharmaceutical 140

Pharmaceutical Energy PR Law 140

Sprout Social

NOVEMBER 13, 2023

It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. According to Jill Florence, Director of Enterprise Sales at Sprout Social, “Unfortunately, PR crises are common for healthcare systems and other healthcare organizations.

Pharmaceutical 144

Pharmaceutical Health PR Management 144

Martech

MARCH 18, 2024

She’s an authority on compliance, governance, change management, agile methodologies and dealing with high-stakes, “no mistakes” data. Before Trust Insights, she built and grew multi-million dollar lines of business in the marketing technology, pharmaceutical, and healthcare industries. So I can manage that. What do people want?

Pharmaceutical 62

Pharmaceutical PR Management Analytics 62

Contently B2C

JUNE 30, 2016

” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. ” The pharmaceutical executive, who preferred to go unnamed, is hardly alone in his concern. “How do I talk to Gen Z?”

Gen Z 64

Gen Z Pharmaceutical Millennials User-Generated 64