Remove Management Remove Pharmaceutical Remove Price
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management. The pricing is tailored to how vertical customers gain value, and these companies are prominent at industry-specific trade shows and media.

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A guide to Google Ads for regulated and sensitive categories

Search Engine Land

Whether you’re promoting pharmaceuticals, financial services, adult content or other regulated industries, advertising – especially on Google Ads – requires a balance of creativity, compliance and ethical consideration. For instance: Pharmaceutical advertisers must be certified by Google and can only promote in certain countries.

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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. A need to avoid price wars.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. Bulk Pricing. Listing your products, services, and equipment on B2B niche marketplaces allows you and your customers to benefit from bulk pricing. In short, time-consuming sales processes can be avoided. Data Capabilities.

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

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9 salary negotiation tips for search marketers

Search Engine Land

Job titles have little consistency A VP of marketing in one company could be the junior level account manager, but in another, the most senior marketer. Events managers, experiential marketers and out-of-home (OOH) advertising executives all saw reduced employment opportunities as countries experienced lockdowns.

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How AI insights improve decision making

Sprout Social

This in-depth investigation can reveal significant regional differences in perception and enable targeted, culturally sensitive crisis management strategies. For example, a car manufacturer can use review and AI-driven sentiment analysis to gauge global consumer reactions to product recalls.

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