Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

Pharmaceutical 129

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 129

Martech

MARCH 1, 2024

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

Gen Z 129

Gen Z Pharmaceutical Customer Acquisition Marketing 129

Lusha

AUGUST 17, 2021

Data enrichment provides updated customer data at scale, an ability to draw insights and for management to focus staff on activities that create most financial value for the business. Maybe you’re looking to market a new service – selling packages of professional service hours at a cost of $10,000 for 10 service hours.

Customer 52

Customer B2C Pharmaceutical CRM 52