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MarTech’s digital transformation experts to follow

Martech

Digital transformation can mean many things to marketers and organizations. It all depends on a business’s digital maturity and the strategic goals the transformation is intended to achieve. One thing is certain — digital transformation affects the entire organization. Everyone has to be on board if it’s going to succeed.

Transform 113
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The Negativity Fast: How a Simple Practice Can Transform Your Life

Duct Tape Marketing

The Negativity Fast: How a Simple Practice Can Transform Your Life written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Anthony Iannarino, a renowned expert in B2B sales, bestselling author, and advocate for positivity.

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Pharma marketing could shake up with Pfizer’s new generative AI

illumin

Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Get to know Charlie So who is this “Charlie”?

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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us.

Transform 146
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Announcing the 2021 Adobe Experience Maker Awards Finalists

Adobe Experience Cloud Blog

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. While every submission outlined different challenges and goals, each one presented a shining example of how great experiences can inspire and transform the way we engage with the world around us.

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How AI insights improve decision making

Sprout Social

This in-depth investigation can reveal significant regional differences in perception and enable targeted, culturally sensitive crisis management strategies. An example could be a hospital network leveraging NLP-based text analytics to transform unstructured EMR progress notes into searchable and organized data.

Transform 117
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Spotlight on the expert: Michelle Tackabery

Martech

Michelle Tackabery is a digital asset manager with Turning Stone Enterprises, a collection of hospitality, gaming, recreation, retail and service brands. Michelle will be speaking on digital asset management and AI at The MarTech Conference in September. This interview has been edited for clarity and length. Then came COVID.