Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Imagine how quick it would be to create similar posts.

Management 116

Management Social Media Marketing Energy Analytics 116

Hubspot Marketing

NOVEMBER 29, 2024

They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. A product marketing manager can help you avoid this by finding strategic angles to connect your product’s features with your customers and their pain points. Project management skills.

Product Marketing 106

Product Marketing Product Management Marketing 106

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. Whether you need more control, better pricing, or advanced features, weve got you covered.

Management 72

Management Non-Profit Price User-Generated 72

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Theres a place in this process for extreme ownership and to follow through on improvements personally. What was I doing wrong?

Management 117

Management Place CMO Energy 117

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 119

Customer Customer loyalty Customer Journey Analytics 119

Martech

AUGUST 26, 2024

These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. See my earlier article for useful stats and resources on this subject.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Martech

JANUARY 14, 2025

.” Stevens said Michael Lowenstein’s book “Customer Win Back,” has compelling evidence that “customers whose problem was surfaced and resolved turned out to be more loyal than the customers who didn’t have a problem in the first place.”

Customer 131

Customer Shipping Customer loyalty Analytics 131

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Respond Promptly Lastly, manual review management is susceptible to human error, such as typos, incorrect information, or missed reviews. Thats where Google review automation comes in.

CRM 110

CRM Management User-Generated Price 110

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Scroll down the page to see your reviews.

User-Generated 112

User-Generated Energy SEO Place 112

Orbit Media Studios

AUGUST 6, 2024

Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. To comply with these, website owners need to use a CMP (Consent Management Platform) which puts a cookie consent banner at the bottom of the website, at least for visitors in EU countries and California. Ironic, right?

Analytics 132

Analytics Law eCommerce CMO 132

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “I think China’s probably a good example of that where the U.S.

Transform 144

Transform Food Analytics Place 144

Martech

OCTOBER 25, 2024

One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges. Data governance and metadata management should be directed at the enterprise level with guidance from the AI council.

Transform 134

Transform Customer loyalty User-Generated Management 134

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Hubspot Marketing

JULY 12, 2024

I asked Jenny Sowyrda , Manager of Community Strategy and Operations at HubSpot, her tips for building an online community and understanding your motivations was her first piece of advice: “Know why you’re building a community (from a business perspective) and who you’re building a community for. Understand why you’re building a community.

Management 113

Management Promotion Law Market Research 113

Martech

NOVEMBER 19, 2024

The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. How it works: HubLead and Surfe help reps add LinkedIn contacts to HubSpot, track messages and view connection requests in one place.

CRM 125

CRM Marketing Marketers Place 125

Hubspot Marketing

JULY 26, 2024

In a report from May 2023 , Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe” after experiencing a 20% drop in conversions due to recent cookie guidance compliance. Best Practice: Use a Consent Management Platform. It can also be configured via Google Tag Manager.

Law 126

Law Analytics Advertisers Advertising 126

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." 3: Fully optimized, scalable processes with SLAs in place. Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks.

Finance 130

Finance Marketing Marketers Succession Planning 130

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The following strategies offer a helpful starting place. The challenge for ad teams lies in managing this complexity.

Advertising 115

Advertising Advertisers Non-Profit Real Estate 115

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. I certainly have. Identify your central idea. Branch out key themes.

Transform 112

Transform Communications Place Management 112

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 115

Analytics PR Price CRM 115

Martech

SEPTEMBER 16, 2024

According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This data is often stored in disparate systems, creating silos that are difficult to manage and integrate. This aligns with my experience as both a customer and a marketer.

Law 110

Law New Technology Communications Management 110

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. These factors, in turn, influence how martech is managed within an organization. However, regardless of where martech practitioners are placed, they must remain in sync with marketers. Understanding this also helps with martech team formation.

Place 110

Place Management Product Search Marketers 110

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right?

Price 109

Price User-Generated Finance eCommerce 109

The Marketing Operations Leader

JANUARY 2, 2025

Tangible Steps: Enroll in Online Courses: Platforms like Coursera, LinkedIn Learning, HubSpot Academy, marketingops.com, and Maven offer free and paid courses on marketing automation, CRM tools, campaign management, and project management. Tangible Steps: Campaign Management: Take ownership of specific campaigns.

Non-Profit 130

Non-Profit CRM Thought Leadership Marketing 130

Martech

MARCH 24, 2025

AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product. AI’s ability to rapidly analyze extensive datasets, combined with human thinking, has the potential to transform how you identify opportunities and manage campaigns.

Transform 117

Transform Marketing Marketers User-Generated 117

Hubspot Marketing

AUGUST 26, 2024

Jake has an easy time ensuring he isn‘t micro-managing his team on specific tasks, and that’s because in Asana he can see how each sub-task his team is responsible for ladders up to the company's key objectives for 2024. Or,” He adds, “if you use tools like Asana, you’ll have access to AI that is one of the world's greatest project managers.

Product 130

Product Energy Marketing Marketers 130

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Your SEO roadmap is a methodology for managing the many moving parts together, so everyone can see how each piece fits into the whole. Then, I’ll walk through how to build, prioritize, and plot your own roadmap. What Is an SEO Roadmap?

SEO 126

SEO PR Communications Management 126

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 111

Price Real Estate Promotion Food 111

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow.

Marketing 117

Marketing Marketers eCommerce Communications 117

Buffer Marketing

JULY 22, 2024

But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the smart way to build your target audience is to reach them with Facebook's advertising.  Thankfully, it’s pretty easy to use.

Advertising 112

Advertising Advertisers User-Generated Management 112

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. Bonus: Get a free, easy-to-use Customer Service Report Template that helps you track and calculate your monthly customer service efforts all in one place. Every month, 20 billion (!) And I wholeheartedly agree with them!)

Communications 116

Communications Place Social Media Marketing Customer 116

Martech

NOVEMBER 12, 2024

Change is tough, especially when it makes people question if there’s still a place for them in the new landscape. That’s where change management programs come in. That’s where training steps in, giving employees the tools they need to feel prepared, confident and, most importantly, valued.

Marketing 121

Marketing Marketers Analytics Management 121

Hootsuite

OCTOBER 16, 2024

A platform that provides end-to-end social media management services. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Drumroll, please. Not convinced?

Analytics 108

Analytics Price PR Management 108

Sprout Social

SEPTEMBER 26, 2024

An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Step 3: Use Case Management to resolve customer issues faster Use Message Actions to categorize messages and track what’s complete and what requires further action.

Analytics 98

Analytics Social Media Marketing Marketing Marketers 98

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 115

eCommerce Transform CRM Price 115

Marketing Insider Group

JULY 23, 2024

High competition, the short lifespan of tweets, managing public criticism, and issues with poor moderation due to recent ownership changes present significant challenges. Managing Negative Feedback Twitter’s public nature means that negative feedback and criticism are often visible to everyone.

Branding 129

Branding Communications Management Social Media Marketing 129