Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. And hey, creating a great place to work has many other benefits. Who is the public face of your company, either in their role (speaking engagements, PR, etc.)

PR 111

PR Gen Z Thought Leadership Communications 111

Backlinko

MARCH 26, 2025

Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. But each tool has its specialties.

PR 86

PR Price Real Estate Management 86

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Your SEO roadmap is a methodology for managing the many moving parts together, so everyone can see how each piece fits into the whole. Then, I’ll walk through how to build, prioritize, and plot your own roadmap. What Is an SEO Roadmap?

SEO 126

SEO PR Communications Management 126

Hootsuite

OCTOBER 16, 2024

A platform that provides end-to-end social media management services. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Drumroll, please. Not convinced?

Analytics 108

Analytics Price PR Management 108

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Find trusted data sources It matters where your data comes from.

PR 121

PR Communications Management Food 121

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Sprout Social

SEPTEMBER 1, 2021

Share of voice (SOV) is a metric that illustrates your place in the market, making it a great place to start. Brand management. This helps prepare you to quickly develop an appropriate response and manage your brand reputation. This will give you an idea of which publications to focus on for your outreach and PR efforts.

PR 145

PR SEO Analytics Shipping 145

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 125

Management Communications Health PR 125

Hubspot Marketing

MAY 1, 2019

Here, let's explore reputation management software you can use to monitor your brand's reputation online, as well as strategies you can implement to manage your corporate reputation. Reputation Management Software. To start managing your reputation online, it's helpful to use reputation management software.

Management 145

Management Branding PR Price 145

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.

Management 126

Management Branding PR Food 126

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

Management 121

Management PR Pharmaceutical Law 121

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). We recommend implementing an influencer management tool and setting up proper tracking parameters to get the most out of your campaign.

Influencer Marketing 125

Influencer Marketing Key Performance Indicator Transform Marketing 125

Sprout Social

SEPTEMBER 18, 2024

Set yourself up for success by getting the right documentation in place and creating ways to align your team. You’re also able to manage and track the results of your global influencer campaigns easily. Save this fund ‌for any unexpected costs, such as emergency crisis management, currency fluctuations or ad testing.

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128

Hubspot Marketing

NOVEMBER 15, 2024

Those potential marketing channels cover any place that could influence a customer’s brand perception, including: Traditional marketing like TV, radio, out-of-home advertising. PR and earned media. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.”

CMO 124

CMO Traditional Marketing Communications Marketing 124

SocialPilot

JULY 12, 2024

This allows you to track areas for improvement, detect negative sentiment to avoid any PR crisis before it happens, and build a strong brand reputation. You can measure and analyze performance across different social media platforms in one streamlined place. Pre-built templates make reports customizable and easy to digest.

Analytics 115

Analytics Transform User-Generated PR 115

Martech

FEBRUARY 18, 2025

The expectation that leaders exercise more rigorous care in placing those bets has never been higher. Regulators and stakeholders expect executives to manage operational risks proactively rather than react after the damage is done. But AI is not just refining these standards; it is amplifying them.

Transform 95

Transform Price PR Health 95

Backlinko

JANUARY 23, 2025

Now, imagine you manage one outdated, overpriced resort there. Step 4: Form a Content Strategy With your keyword research and keyword map in place, it’s time to create an SEO content strategy. Here’s how the journey typically unfolds: Inspiration: Thats beautiful, where is that place? This sparks the loop once more.

SEO 87

SEO PR User-Generated Non-Profit 87

Hootsuite

MARCH 27, 2020

Please note that if you’re looking for information better suited to a social media PR crisis, our guide is over here.). Have a social media policy in place. Have a social media policy in place. Meanwhile, this PR firm’s post reads as a strange and unappreciated brag regarding the COVID-19 pandemic. Here are our tips.

Communications 145

Communications Management Health Non-Profit 145

Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! 9 social media crisis management tips for business and brands. That would be a PR miracle. Respond promptly.

Management 145

Management PR Communications Health 145

Search Engine Land

JUNE 28, 2023

There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. When backlink efforts are combined with high-quality PR, these tactics drive more traffic to your site, boost quality inbound leads and – ultimately – generate more revenue to grow your business. SUBSCRIBE See terms.

PR 88

PR Thought Leadership SEO Place 88

Buffer Marketing

OCTOBER 31, 2024

Since Instagram is such a visual platform, high-quality imagery typically performs well, but raw footage has its place. If you're a creator, you can partner with a brand on a giveaway or offer up items you've tested or received in PR. It just depends on the type of content you're posting.

Transform 116

Transform PR Product User-Generated 116

Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. Do you still think that journalism and PR are useful skills to learn for content marketers? I’ve noticed a lot of content marketing roles stop at senior manager or director.

Content Marketing 62

Content Marketing PR SEO Marketing 62

Buffer Marketing

AUGUST 1, 2022

According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. Today we manage 10 clients across various sectors but mostly hospitality and leisure brands. Why did you decide to use Buffer rather than other social media management tools?

Management 110

Management PR Social Media Marketing Analytics 110

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z 87

Gen Z Key Performance Indicator PR Place 87

Backlinko

DECEMBER 9, 2024

Lots of Effort for Potentially Little (or Zero) Reward Identifying suitable partners for reciprocal linking and managing these relationships can be a time-intensive process. Digital PR Digital PR involves getting your brand featured in online media outlets, which can lead to valuable backlinks (and a lot of exposure).

SEO 91

SEO PR Thought Leadership Analytics 91

Litmus

APRIL 12, 2024

You should consider using separate email subdomains within your email program to track and manage reputation without different activities affecting one another. Sales and outreach emails People who work in sales, outreach, or PR in your company likely send messages from the root domain. That’s where email subdomains come into play.

Management 112

Management PR Health Marketing 112

Hootsuite

APRIL 25, 2024

Need to create and schedule all of your social posts in one place? Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. It also suits larger corporations that are interested in brand reputation and management.

Management 118

Management Price Analytics User-Generated 118

Hubspot Marketing

JANUARY 22, 2025

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. Unsure about your SEO strength?

Gen Z 117

Gen Z Social Media Marketing User-Generated Inbound Marketing 117

Backlinko

OCTOBER 23, 2024

You’re in the right place. PR outreach: Get your content featured in trusted industry publications and media outlets. Track and Measure Performance What gets measured, gets managed. Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions.

Marketing Strategy 111

Marketing Strategy Content Marketing eBook Marketing 111

Sprout Social

SEPTEMBER 24, 2024

Plus, templates offer guidance on creating engaging content, tracking performance metrics and managing relationships with influencers. Budget clarity also attracts expert influencers while enabling them to plan content and manage expectations. Why is a roadmap important? Don’t forget the technical details.

Influencer Marketing 94

Influencer Marketing Marketing Strategy Marketing Marketers 94

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). What strategies did you use to collaborate?

Management 124

Management Social Media Marketing Communications Analytics 124

Sprout Social

MARCH 27, 2025

It’s morphed into a place for genuine connection. AI is also making it easier for brands to discover creators and manage partnerships. While these professionals are experts of content creation, community management and building a brand, they arent always as well-versed in product development or people management.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

SEPTEMBER 12, 2022

So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media. What do social media management services include?

Management 98

Management Real Estate Branding Food 98

Sprout Social

FEBRUARY 20, 2025

Rather than placing the responsibility solely on the social team, we built a cross-functional influencer and creator marketing machine that spans many departments and functionsand that has been one of the keys to our success. Relying on manual research and campaign management can be tedious and tends to bring momentum to a screeching halt.

Influencer Marketing 80

Influencer Marketing Transform Marketing Marketers 80

Hubspot Marketing

JULY 22, 2024

In our full-length marketing plan outline, the market strategy section contains the "seven Ps of marketing" (or the “ extended marketing mix ”): Product Price Place Promotion People Process Physical Evidence (You'll learn more about these seven sub-components inside our free marketing plan template, which you can download below.)

Marketing Plan 106

Marketing Plan Social Media Marketing Marketing Marketers 106