The Marketing Operations Leader

APRIL 15, 2025

Fill out this form to learn more about The Marketing Operations Leader sponsorships. But measuring the right things is a great place to start. Helps prioritize where to focus sales and marketing resources. POLL: What Was Your First Responsibility When You Started in Marketing Ops?

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Ensure tracking is in place before launch (ever had missing UTM data? 📌 2. 📌 3.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 111

Customer Customer Journey Management Product 111

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. It’s no wonder so many business owners, marketers, and brand owners pay top dollar to outsource their content creation. Contently does, however, offer high-quality account management services.

Place 95

Place Whitepaper Finance eBook 95

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 124

Management Communications Marketing Marketers 124

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 117

Management CRM Marketing Automation Platform Marketing 117

Buffer Marketing

JULY 11, 2024

  If that resonates, you’ve come to the right place.  Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar. Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively.

Branding 123

Branding B2C Management Product 123

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 123

Customer Direct Mail Transform Health 123

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Content has the same need to find product-market fit as products and solutions do.” Reaching their target audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketing Marketers 105

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Identify and list all potential stakeholders.

Finance 95

Finance Transform Communications CRM 95

Animalz blog

AUGUST 12, 2024

It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management. TikTok and Instagram are great places for pithy, stamped-out videos about prosumer productivity topics. How do you view that?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. ” The solution can be used to design campaigns for a range of channels, from social media to display, but delivery does not take place within Workfront.

User-Generated 119

User-Generated Place Product Marketing Product 119

Backlinko

OCTOBER 16, 2024

Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. This means there’s plenty of room for growth in SEO jobs.

SEO 106

SEO Search Marketers CMO Marketing 106

Econsultancy

DECEMBER 2, 2021

So, how are marketers investing in data management? CDPs can offer “a way for organisations to bring together disparate customer data into one place, to allow for the easy sharing of this information with other systems,” according to Econsultancy’s CDP Best Practice Guide.

Management 98

Management Customer Retail eCommerce 98

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketing 59

Marketing Marketers Real Estate Management 59

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Get the daily newsletter digital marketers rely on.

Transform 136

Transform Marketing Marketers Management 136

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Account Manager. Head Account Manager. Digital Marketing Specialist. Social Media Team. Potential roles.

Inbound Marketing 139

Inbound Marketing SEO eBook Communications 139

illumin

AUGUST 30, 2024

Part of this overhaul includes renaming its advertising hub from “ Spotify Ad Studio ” to “ Spotify Ads Manager, ” which the company did in July 2024. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Advertisers 52

Advertisers Advertising User-Generated Management 52

Adobe Experience Cloud Blog

MARCH 13, 2013

Technology is awesome, but it really is only as good as the people who implement it and manage it on a day-to-day basis. That’s why it is important to think about your team structure when putting software systems in place. Content Manager. With marketing automation software , it becomes easier to scale programs (e.g.

Marketing 134

Marketing Marketers Management Communications 134

Martech

MAY 9, 2024

But what if the marketing generalist could create graphics and web designs through AI, applying all of their knowledge through an AI assistant who has been learning with them as they grew the business? What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI?

PR 132

PR Transform CMO Marketing 132

Welcome Software

MARCH 17, 2025

A structured intake process helps teams collect, manage, and prioritize opportunities with genuine impact potential. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. are observed. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Customers.ai

NOVEMBER 20, 2024

By selecting the right marketing channels, you’re playing to win, ensuring your message reaches the right people, in the right place, at the right time. Create Magic: Craft Campaign Messages That Convert Your campaign message is the heart of your marketing strategy. What tools should I include in my marketing campaign checklist?

PR 76

PR Gen Z User-Generated Analytics 76

Sprout Social

OCTOBER 6, 2020

Given the fact that 75% of candidates are more likely to apply for a position listed by a company that actively manages its employer brand, building a world-class employer branding program puts your company in the enviable position of having your pick from the talent pool. JobOpening #Marketing [link]. Is this you?

Branding 132

Branding Management Customer Acquisition Promotion 132

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Below are a few potential initiatives and cross-functional collaborations to consider: First-party data collection and management.

Law 124

Law Communications Management Analytics 124

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference.

Customer 135

Customer Customer Journey Place Communications 135

Hubspot Marketing

MARCH 25, 2020

In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates [Download Now]. Who It's For.

Product 138

Product PR Communications Promotion 138

Buffer Marketing

MARCH 13, 2024

And even if you manage to stick to a consistent posting schedule, you might compromise the quality of your posts. Challenge 3: Time management From crafting engaging content to networking with experts and your target audience, each step requires time and effort. Linkedin has over 2500+ lists of topics for almost every industry.

Branding 120

Branding Management Place Product Marketing 120

Search Engine Land

SEPTEMBER 1, 2023

Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place. In today’s market, it takes a significant investment to see results.

SEO 122

SEO eCommerce Management CRM 122

Adobe Experience Cloud Blog

NOVEMBER 18, 2014

We have about 464 products, are constantly innovating, and need to be marketed in Europe. Q: How large is your marketing team and what is the coverage model? A: We have about 50 people in the marketing team across 25 countries between product marketing and in country field marketing managers.

CRM 134

CRM Thought Leadership Entertainment Marketing 134

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 127

Transform Marketing Automation Platform Marketing Marketers 127

Marketing Insider Group

OCTOBER 1, 2024

Gut Instincts to Data-Driven Decisions Video Source Marketing leaders traditionally rely on their intuition and past experiences to guide their strategies. While instinct has its place, it can lead to inconsistent results. The shift towards data-driven decision-making allows marketing leaders to base their strategies on solid evidence.

CMO 79

CMO B2C Marketing Marketers 79

Martech

SEPTEMBER 22, 2021

Really everyone is unique,” said Leigh Price, Senior Product Marketing Manager for Salesforce, who helped Cinemark personalize. Getting to real-time interaction management. This is where a personalization engine comes in to manage interactions in real-time at scale and at a high level,” he added.

Price 129

Price Food Health Retail 129

Martech

SEPTEMBER 25, 2023

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales manager. Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. Attributing sales to marketing is a challenge.

User-Generated 122

User-Generated Finance Marketing Marketers 122

Martech

MAY 16, 2023

The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. This article takes a deeper dive into those roles and how they can help to navigate agile marketing. This is a way to work together and gain alignment.

Transform 106

Transform Copywriting CMO Marketing 106

Hubspot Marketing

DECEMBER 6, 2016

But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies that have a full account-based marketing program in place. The Ultimate Guide to Account-Based Marketing: 6 Key Steps.

Inbound Marketing 145

Inbound Marketing Marketing Marketers User-Generated 145

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers.

Marketing 112

Marketing Marketers CMO Communications 112

Buffer Marketing

JANUARY 20, 2023

Reviewing new feature functionality Our Product team frequently shares updates to our product roadmap — the outline and timeline of the features we're planning to build. The Product Marketing Manager will start drafting the comms for the launch, including the emails, blog posts and social content.

Product 129

Product User-Generated Management Communications 129