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Productivity vs. Efficiency: What Really Matters in the Workplace

Jeff Bullas

Productivity and efficiency are easily among the most used keywords among business leaders and organizations. No matter which industry they operate in, organizations are obsessed with improving productivity or efficiency to become more successful. Is productivity the same, or is it different from efficiency?

Product 261
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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Project management skills.

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How to Hire a Community Manager

Hubspot Marketing

So, you want to hire a community manager to help raise brand awareness for your company and better connect with your consumers. There‘s just one problem: You’re not sure how to hire a community manager. Where can you find a community manager? Why hire a community manager? What qualities should you look for when hiring?

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Why is Community Management Important?

Hubspot Marketing

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

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Instagram Productivity Hacks That Actually Work For Me

Hubspot Marketing

For most business owners, the secret ingredient isn't strategy — it's time management. Over the last few years of navigating the Instagram and video content game, I’ve found a workflow that not only delivers results consistently but also helps me manage my time well. The focus is on the concept, not the finished product.

Product 119
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Picking a marketing performance management platform: Best of the MarTechBot

Martech

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

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How to Manage Google Reviews

SocialPilot

If you are among the 93% of consumers, you probably check the reviews before investing in a product or going to a restaurant. So, managing your reviews isn’t just a good idea; it’s a must. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation.