Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. After all, if you’re running a B2B product support forum you need a different tech stack than someone modding a Bluey fandom on TikTok, right?

Management 104

Management CRM Price Analytics 104

Buffer Marketing

OCTOBER 24, 2024

This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Create templates for repeatable post formats Do you know what the most efficient social media managers and creators do? Imagine how quick it would be to create similar posts.

Management 117

Management Social Media Marketing Energy Analytics 117

Hubspot Marketing

JULY 12, 2024

But that’s the double-edged sword of scaling community management, isn’t it? Below, 5 veterans of community management — from Square, Pocket CCO, HeyOrca, and HubSpot — share some challenges you’re likely to face. “My Max Pete, community engagement program manager at Square, says this is all about connection.

Management 111

Management Shipping Place Communications 111

Hubspot Marketing

AUGUST 26, 2024

I spoke with Jake Cerf , Head of Corporate Marketing at Asana , to untangle the biggest challenges most teams face when it comes to productivity in 2024 – and how you can solve them. That’s what makes a product like Asana so crucial. Assign your AI a "role" to uplevel your team's productivity.

Product 130

Product Energy Marketing Marketers 130

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Eloqua: Often integrated with various MPM platforms, Eloqua is a marketing automation platform that helps manage marketing campaigns and customer interactions.

Management 107

Management CMO Marketing Automation Platform Marketing 107

Martech

SEPTEMBER 20, 2024

Jason, director of product marketing at a global cybersecurity company, celebrates a big win. His product ranks as the third-fastest growing in the company. But there’s a problem — the company operates in silos, treating all products as separate cost centers. Product-market fit. “We need a scalable platform.

Product Marketing 108

Product Marketing Product Finance Marketing 108

Litmus

SEPTEMBER 25, 2024

Think: case studies, comparison guides, and product demos. Real-life examples and clear explanations of how your product can solve their problems will go a long way. Metrics to watch: Demo requests, trial sign-ups, comparison page views, engagement with product pages. Consideration At this stage, they’re weighing their options.

Management 94

Management Marketing Marketers CRM 94

SocialPilot

DECEMBER 18, 2024

Yet, as a small business owner wearing many hats, finding the time to collect and manage reviews can feel like one more daunting task on an already overwhelming to-do list. In this blog, we are laying out all the reasons why your small business needs an online review management tool. And thats not all. The solution?

Transform 98

Transform Management User-Generated Energy 98

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Disclaimer: None of the products mentioned in this article are sponsored, endorsed or contain affiliate links. They are only meant to show product examples of highly requested gift categories. Read our step-by-step guide to remote video production.

Management 87

Management Health Price Fashion 87

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 111

Product User-Generated eCommerce Shipping 111

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Create or Update Your Marketing Plan If you dont already have a marketing plan in place, now is the perfect time to create one.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketing 220

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. These days, marketers are emboldened just as buyers are demanding to place orders through their mobile phones. Marketers have plenty of tools and skills to help account managers achieve their goals.

eCommerce 131

eCommerce Direct Mail B2C Marketing 131

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Customer 127

Customer Shipping Customer loyalty Analytics 127

Backlinko

NOVEMBER 8, 2024

People still want great products, fair prices, convenient access, and compelling reasons to buy. We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Your product stands out. Nailed place and promotion.

Price 112

Price Real Estate Promotion Transform 112

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. Easy, right?

Price 109

Price User-Generated Finance eCommerce 109

Martech

DECEMBER 6, 2024

As such, they can be placed at different places on an organizational chart. Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. These factors, in turn, influence how martech is managed within an organization.

Place 108

Place Management Product Search Marketers 108

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 131

Transform Customer loyalty User-Generated Management 131

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool. Scroll down the page to see your reviews.

User-Generated 113

User-Generated Energy SEO Place 113

Hubspot Marketing

JANUARY 20, 2025

Start Your Root Cause Analysis With Our Free Template Marketers experienced in project management know its important to monitor your systems and take an honest look at things when they break down. Theres a place in this process for extreme ownership and to follow through on improvements personally. What was I doing wrong?

Management 117

Management Place CMO Energy 117

Martech

OCTOBER 30, 2024

At this crucial and overlooked point in the customer journey, most brands provide content about the product and the industry, when they should address specific customer pain points. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 139

Content Marketing Customer Journey Thought Leadership Marketing 139

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. One example comes to mind here: When I worked as a content manager for one site, our Christmas rush started in July. Choose your goals.

eCommerce 121

eCommerce SEO User-Generated Key Performance Indicator 121

Sprout Social

NOVEMBER 26, 2024

In other words, if a content creator is paid to talk about a product, receives a free item or gets a discount, they must make it clear in their posts. If an influencer received a free product, discount or any other benefit, they must disclose it—even if their review is genuine and unbiased. DO: Be crystal-clear. Keep it simple.

Gen Z 121

Gen Z Influencer Marketing Health Promotion 121

The Marketing Operations Leader

JANUARY 11, 2025

PMO (Project Management Office) "Designing workflows, processes, and standard practices to drive operational efficiency." 3: Fully optimized, scalable processes with SLAs in place. Recommendation: 1-2: Use a project management tool to map out workflows and create playbooks for recurring tasks.

Finance 130

Finance Marketing Marketers Succession Planning 130

Martech

OCTOBER 29, 2024

Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads.

Customer 115

Customer Customer loyalty Customer Journey Analytics 115

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. They can tell you how a customer really feels about your product or service. Automated tools notify you in real-time when new reviews come in and help manage them on a centralized dashboard.

CRM 110

CRM Management User-Generated Price 110

Backlinko

AUGUST 7, 2024

An SEO roadmap is the place to plan, schedule, and prioritize the work your SEO strategy requires. Linking the Marketing and Engineering Teams One big thing to call out is that it’s generally the main documentation informing collaboration between the Marketing and Product & Engineering teams. What Is an SEO Roadmap?

SEO 126

SEO PR Communications Management 126

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. But differences in attitudes exist.

Manufacturing 122

Manufacturing Advertising Advertisers User-Generated 122

Scoop.it!

OCTOBER 31, 2024

But the fact is, shopping (whether for products or services) isn’t an instant, made-in-the-moment decision — at least not in most cases. To see real results from your content production efforts, you need to align your strategy with your audience’s position in the buyer’s journey. Check out how Aura does it.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? “I think China’s probably a good example of that where the U.S.

Transform 143

Transform Food Analytics Place 143

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Event marketing is planning and executing an event with the goal of promoting a brand and its products and services. The year I turned 30, I started a new job. Sponsorships and cross-marketing.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Sprout Social

JULY 23, 2024

5 of the best brands on Pinterest More brands are using Pinterest as not only a place to upload shareworthy images, but to promote products and drive conversions. The brand’s Pinterest profile gets over 10 million monthly views using a mix of keywords and product-focused hashtags.

Gen Z 128

Gen Z Branding Retail Content Placement 128

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Their level of knowledge about a product. For example, if a large volume of searches centers around troubleshooting or product limitations, this may signal an opportunity to improve your product.

Analytics 114

Analytics Marketing Mix Customer Journey Education 114

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. Management of products, orders, customers, pricing and promotions in one place. The new offering is available immediately but only to customers in the United States. Why we care.

eCommerce 112

eCommerce Transform CRM Price 112

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They offer visual proof of your product’s impact, enhancing credibility.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Sprout Social

SEPTEMBER 26, 2024

Want to increase productivity? An all-in-one tool that offers end-to-end management and Facebook analytics tools and that integrates with your other social channels will save you time and energy. Plus, use Case Management to create cases for more complex issues that need attention.

Analytics 100

Analytics Social Media Marketing Marketing Marketers 100