Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 114

Management Social Media Marketing Communications Place 114

Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Everything else is already done.

Management 117

Management Social Media Marketing Energy Analytics 117

Jeff Bullas

MARCH 1, 2023

Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used. Flick Flick will help you make finding and managing your hashtags easier and more effective. With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place.

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

SocialPilot

FEBRUARY 3, 2025

Social media is no longer just a place to be. And building a strategic social media marketing funnel is the thriving secret for brands that succeed. billion social media users globally, your target audience is bigger than ever, but so is your competition. ” SocialPilot Marketing Team.

Social Media Marketing 76

Social Media Marketing User-Generated Marketers Marketing 76

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

Management 88

Management Health Price Fashion 88

Sprout Social

MAY 19, 2023

The right social media marketing tools make a big difference. And without the right social media marketing tools, your social strategy may fall flat before given the chance. Good social media marketing can transform the success of your brand.

Social Media Marketing 143

Social Media Marketing Transform Analytics Marketers 143

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

Social Media Marketing 140

Social Media Marketing Marketers Marketing Education 140

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   The types of applications you can use range from task management apps, project management apps, asynchronous apps for meetings, note-taking, and sending messages to note apps for all ideas and plans.

Social Media Marketing 121

Social Media Marketing Product Marketers Marketing 121

SocialPilot

SEPTEMBER 5, 2024

All this proves that social media demands a lot more than mere participation. SocialPilot is the social media management partner for several travel agencies and businesses. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team?

Analytics 100

Analytics Social Media Marketing Marketers Marketing 100

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience.

Gen Z 112

Gen Z Affiliate Marketing Fashion Social Media Marketing 112

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex.

Social Media Marketing 133

Social Media Marketing Gen Z Health Marketers 133

Hootsuite

OCTOBER 7, 2024

They should also provide the historical data you need to assess your social media marketing strategy on both macro and micro levels. Implementing a social media analytics tool helped the social team monitor the overall strategy, and easily measure individual and combined success.

Analytics 114

Analytics PR Price CRM 114

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice.

Social Media Marketing 119

Social Media Marketing Education Analytics Entertainment 119

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” Here’s why: B2B social media marketing is more complex.

B2C 94

B2C Social Media Marketing User-Generated Entertainment 94

Sprout Social

SEPTEMBER 10, 2024

The world of social media marketing is in a permanent state of change. In a system of very few constants, there is one: For as long as there have been social marketers, there has been a perpetual desire for more time and resources. One algorithm or another is always in retrograde.

Social Media Marketing 122

Social Media Marketing User-Generated Education Customer 122

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 129

User-Generated Social Media Marketing Marketers Marketing 129

Hubspot Marketing

JANUARY 22, 2025

Some of the perks of organic social media? Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. I didn’t know it yet, but I was about to take a crash course in event marketing. Marketing Your event can’t drive brand awareness or deals if your target audience isn’t there.

Event Marketing 131

Event Marketing Food Direct Mail Entertainment 131

Hootsuite

SEPTEMBER 17, 2024

In recent years, social platforms have become the go-to places for consumers to interact with brands. But in most companies, social media and customer service functions are completely separate. Why should you connect your social media with Salesforce? Every month, 20 billion (!)

Communications 115

Communications Place Social Media Marketing Customer 115

Sprout Social

JANUARY 21, 2025

Paid social posts are often designed for specific campaigns, and are boosted through paid advertising. Though the two approaches differ, you dont have to think of it as organic social vs. paid social. Both have a place. While ads and paid social media are meant to raise awareness or increase sales.

Social Media Marketing 125

Social Media Marketing User-Generated Fashion Promotion 125

Hootsuite

JANUARY 14, 2025

You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand. Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. It’s so easy.

Analytics 107

Analytics User-Generated Social Media Marketing Management 107

Hubspot Marketing

JULY 22, 2024

Here's an example: if you found that one of your competitors employs stronger social media marketing strategies , you might add "We'll post 3 times per week on our social media profiles" under "Promotion." If you publish (or intend to publish) on social media, this is the place to talk about it.

Marketing Plan 107

Marketing Plan Social Media Marketing Marketers Marketing 107

Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Social media analytics tools are usually used to complement social media management tools.

Analytics 106

Analytics Price Social Media Marketing Key Performance Indicator 106

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps.

Digital Marketing 121

Digital Marketing User-Generated Marketers Marketing 121

Buffer Marketing

JANUARY 20, 2025

With the help of machine learning, the algorithm ensures that users see content they’re most likely to be interested in, and that means business accounts are more likely to find their target audience (with the right  social media marketing strategy ).   Here is how our Social Media Manager, Mitra, does it.

User-Generated 129

User-Generated Social Media Marketing Analytics Fashion 129

Hootsuite

OCTOBER 16, 2024

A worthy TikTok analytics tool will provide personalized recommendations — like your best time to post — to streamline your marketing goals. All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services.

Analytics 105

Analytics Price PR Management 105

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand.

PR 119

PR Communications Management Food 119

Marketing Insider Group

SEPTEMBER 24, 2024

Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. Image Source This article examines 12 essential traits that can help you survive and excel in the competitive world of social media marketing.

Transform 78

Transform Social Media Marketing Whitepaper Marketers 78

Buffer Marketing

FEBRUARY 19, 2025

You need to do the following five tasks to create a useful social media strategy. Deeply understand your target audience Understanding your target audience deeply is crucial not just for social media marketing but for your overall business — whether you’re a creator or a small business owner.

Social Media Marketing 125

Social Media Marketing Place Education Energy 125

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 140

Management COS Social Media Marketing Shoppers 140

SocialPilot

JANUARY 21, 2025

Whether youre a small business looking to improve ROI or an agency managing multiple clients, an analytics dashboard simplifies reporting and decision-making. Lets jump straight into everything you need to know about choosing the right social media analytics dashboard for your needs.

Analytics 110

Analytics Key Performance Indicator Transform User-Generated 110

Buffer Marketing

AUGUST 26, 2024

  With the rise of the LinkedIn personal brand , decentralized networks , the launch of Threads , and even long-form posts on X, the power of text-based posts on social media platforms shouldn’t be overlooked. That said, there is a time and place (and platform) for link-only posts. Link post ideas 27.

Social Media Marketing 115

Social Media Marketing User-Generated Gen Z Thought Leadership 115

Hootsuite

APRIL 28, 2023

While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. social media marketing!) To adjust settings, edit your page content, or review members, tap the Manage Group or Edit Group buttons on the left-hand side. or a topic of interest (e.g.,

Management 145

Management Social Media Marketing Promotion User-Generated 145

Buffer Marketing

DECEMBER 3, 2024

Location hashtags : These are hashtags like #Toronto which specifies a place. Use them if you’re running an event in a new location, driving foot traffic to your store, or simply posting about a new place. Using a social media management tool like Buffer where you can store these hashtags inside the software?

User-Generated 117

User-Generated Food Management Price 117

Sprout Social

MARCH 17, 2025

In this article, we’ll explore 10 of these Australia social media trends and give you the insights you need to navigate your social strategy successfully. What trends have impacted social media marketing in Australia? Takeaway: Trusting your social team is important.

Social Media Marketing 67

Social Media Marketing User-Generated Branding Management 67