Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! Keep it concise.

Social Media Marketing 95

Social Media Marketing Marketing Strategy Marketers Marketing 95

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex.

Social Media Marketing 127

Social Media Marketing Gen Z Health Marketers 127

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? This can lead to valuable partnerships and collaborations.

Social Media Marketing 107

Social Media Marketing Transform Gen Z User-Generated 107

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management 107

Management User-Generated Entertainment Social Media Marketing 107

Hubspot Marketing

FEBRUARY 27, 2023

Tips for New Mastodon Users We asked Crystal King , one of HubSpot's very own Senior Marketing Managers and Principal Inbound Professor, if she had any useful tips for people new to the platform. Everyone has a place to share their thoughts and opinions just as much as the next person. Here's what she had to say.

Social Media Marketing 134

Social Media Marketing Thought Leadership Marketers Marketing 134

Buffer Marketing

OCTOBER 24, 2024

How do you stay active on multiple social media networks — especially as a creator or a small business owner? This article shares seven strategies you can use (with software recommendations in between) to manage multiple social media accounts effectively. Everything else is already done.

Management 122

Management Social Media Marketing Energy Analytics 122

Hubspot Marketing

JULY 15, 2024

As of 2024, 86% of social media marketers say building an active and engaging online community is critical to a successful social media strategy. If your company wants to build or expand its social media community, you're probably wondering which approach is better—in-house or outsourced community management.

Management 109

Management Social Media Marketing Communications Place 109

Hootsuite

APRIL 28, 2023

While your LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. social media marketing!) To adjust settings, edit your page content, or review members, tap the Manage Group or Edit Group buttons on the left-hand side. or a topic of interest (e.g.,

Management 145

Management Social Media Marketing Promotion User-Generated 145

Hootsuite

OCTOBER 12, 2023

Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts.

Management 133

Management COS Social Media Marketing Shoppers 133

Martech

OCTOBER 4, 2023

It’s worth noting that X doesn’t have the same strict advertising guidelines and practices in place around ad placement, and there is a risk your campaign could appear alongside unrestricted and even offensive content. The post X (Twitter) partners with Google Ad Manager appeared first on MarTech. What has Google said? Stay tuned.

Management 136

Management User-Generated Advertising Advertisers 136

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ).

Management 116

Management Social Media Marketing Communications Analytics 116

Jeff Bullas

FEBRUARY 6, 2023

Being a social media manager looks like a fun job to many people, and at times, it can be – but as you know, it’s also no walk in the park. And don’t forget about your data; the company you work with should have some measure of security in place to protect your information. What is the best Instagram growth service?

User-Generated 305

User-Generated Management Price Energy 305

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 145

Branding Social Media Marketing User-Generated Entertainment 145

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. System requirements and the assets managed by the DAM are going to change over time. Later, when building out the DAM, managers will be able to refer to these sticky notes to determine how assets should be defined.

Management 111

Management Finance User-Generated Advertising 111

Sprout Social

NOVEMBER 25, 2024

But what about gifts for social media managers? Some would argue social marketers are those in the greatest need of a pick-me-up during the holiday season. We turned to our internal team and Sprout’s community, The Aborteum , to find out which gifts are at the top of social marketers’ wish lists this year.

Management 69

Management Health Price Fashion 69

Hootsuite

APRIL 25, 2024

Free 30-Day Trial 5 content curation tools for social media 1. Need to create and schedule all of your social posts in one place? Reputation management. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities.

Management 102

Management Price Analytics User-Generated 102

Jeff Bullas

JANUARY 22, 2023

Only people who have a solid budget for social media marketing on their Spotify account are going to be able to afford something like this because it’s a high price to pay for relatively little return. Bonus: Influencer Marketing Another way of buying Spotify plays is to make the most of influencer marketing.

Promotion 298

Promotion Influencer Marketing Social Media Marketing Price 298

Jeff Bullas

FEBRUARY 12, 2023

However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. Not to mention the time you need to spend on your other social media accounts as well. When he’s not working he loves to travel to remote places of the world!

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 123

Thought Leadership Social Media Marketing Marketers Marketing 123

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Social Media Marketing 139

Social Media Marketing Marketers Marketing Influencer Marketing 139

Hootsuite

NOVEMBER 28, 2024

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. Source: Pinterest Read 23 Pinterest Demographics for Social Media Marketers for more on determining your target audience.

Gen Z 98

Gen Z Affiliate Marketing Fashion Social Media Marketing 98

Jeff Bullas

JANUARY 30, 2023

And… In the middle of the chaos of my life, I had managed to wrangle some ideas into one idea of what was at the time just an actionable fantasy. My first blogging revenue introduction came via an email from Jonny (who lived in New Zealand and loved my blog) inquiring if I would run a workshop on social media marketing.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. come to life in your social media calendar.

Social Media Marketing 123

Social Media Marketing Key Performance Indicator Influencer Marketing Management 123

Hootsuite

APRIL 26, 2023

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

Market Research 135

Market Research Social Media Marketing Real Estate Fashion 135

Marketing Insider Group

JUNE 24, 2024

From sharing life moments on Instagram to networking professionally on LinkedIn, social media has woven itself into the fabric of our daily lives. However, social media could be experiencing an oversaturation of content and, therefore, might be a challenging place to connect with your target audience.

Entertainment 119

Entertainment Social Media Marketing Advertisers Advertising 119

Martech

OCTOBER 6, 2023

This week, Meta announced it is beginning the rollout of generative AI capabilities in Ads Manager. For the enterprise, it may be the case that ad creation takes place in systems before the ad is deployed in a Meta channel. ” Dig deeper: Why we care about social media marketing: A guide for brands Should agencies be concerned?

Social Media Marketing 140

Social Media Marketing Advertising Advertisers Place 140

Buffer Marketing

NOVEMBER 14, 2024

No one should have to manually go and search for you on Instagram if they already follow you in other places. A small Instagram icon or your QR code works for most places. 💡 Remember : If you’re a small business, remember that your social media marketing voice shouldn’t differ vastly from your general brand voice.

Social Media Marketing 124

Social Media Marketing Education Analytics Entertainment 124

SocialPilot

JANUARY 16, 2024

According to a recent study, social media managers work between 41-59 hours per week, which is more than the accepted standards. If you’re a social media marketer, you know the situation firsthand. That’s where using a social media dashboard is so crucial.

Social Media Marketing 111

Social Media Marketing CRM User-Generated Analytics 111

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Martech

JULY 10, 2024

Today, you would get no argument on the importance of building relationships with influencers across social platforms, as social media marketing ROI and KPIs have become well-established within strategic frameworks. I wish it were that simple when it comes to AI.

User-Generated 134

User-Generated Social Media Marketing Marketers Marketing 134

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. What is a social media workflow? Optimization : Making daily content adjustments.

Copywriting 142

Copywriting Social Media Marketing Management User-Generated 142

Sprout Social

DECEMBER 21, 2022

As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. While organic social media definitely isn’t what it used to be, it certainly isn’t dead. What is organic social media ? What is paid social media ?

Food 142

Food Social Media Marketing Promotion User-Generated 142

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?

Millennials 134

Millennials Education Social Media Marketing Management 134

Sprout Social

DECEMBER 27, 2023

Juggling multiple social platforms is now a staple for brands. Marketers need shortcuts. Managing different networks is demanding and it’s no surprise putting your social media channels on autopilot seems like a tempting offer. Facebook, TikTok, Instagram—the list never ends. Instead, strike a balance.

Branding 134

Branding Analytics Social Media Marketing User-Generated 134

Buffer Marketing

SEPTEMBER 5, 2023

For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Managing social media requires the expertise of executives like VPs and Chief Marketing Officers (CMOs) who are dedicated to social media.

PR 127

PR Social Media Marketing Management Analytics 127

SocialPilot

SEPTEMBER 5, 2024

All this proves that social media demands a lot more than mere participation. SocialPilot is the social media management partner for several travel agencies and businesses. Many of our users have enjoyed immense bookings by prompting their travel agencies on social media the right way.

Promotion 87

Promotion Social Media Marketing User-Generated SEO 87