Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

Transform 107

Transform User-Generated B2C Management 107

Martech

MARCH 24, 2025

They put AI at the center of their decision-making, asking themselves how AI can improve their processes and transform how they make decisions. AI-augmented decision-making in action Imagine you’re a digital marketing manager at a growing SaaS company tasked with launching a pivotal new product.

Transform 108

Transform Marketing Marketers User-Generated 108

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 130

Transform Customer loyalty User-Generated Management 130

Martech

JULY 17, 2024

These statistics come from an extensive global survey of 1,600 decision makers in genAI strategy or data analytics in organizations across key sectors conducted by Coleman Parkes for data management and analytics vendor SAS. But what is meant by full implementation? But generative AI is bringing AI more to the front end CX applications. .

Transform 143

Transform Food Analytics Place 143

Martech

OCTOBER 22, 2024

Features include low code setup for branded storefronts and tools to manage products and prices. During the pandemic years, many more were compelled into digital transformation. Management of products, orders, customers, pricing and promotions in one place. Why we care.

eCommerce 112

eCommerce Transform CRM Price 112

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Quick Takeaways: Expert management optimizes workflows. Without proper management, workflows break down, leading to missed opportunities and frustrated customers.

Transform 66

Transform CRM Customer Analytics 66

Martech

SEPTEMBER 12, 2024

“This is the place where sales and marketing teams are falling in love again. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements. Oracle’s new digital buying channel.

Transform 110

Transform B2C Manufacturing Finance 110

Buffer Marketing

AUGUST 6, 2024

This included media outreach, event planning, and reputation management to help my clients gain online visibility and attract new and repeat clientele.   When defining your unique voice, it often helps to go back to why you started your company in the first place. What problems were you trying to solve?

Thought Leadership 114

Thought Leadership Transform PR Energy 114

Hubspot Marketing

DECEMBER 30, 2024

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? As a marketer, generating numerous ideas for campaigns, collateral, and messaging is essential yet managing them can be challenging without proper documentation. I certainly have. Identify your central idea. Branch out key themes.

Transform 109

Transform Communications Place Management 109

Martech

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. Automation has changed the paradigm for local advertising execution and management. The following strategies offer a helpful starting place. The challenge for ad teams lies in managing this complexity.

Advertising 112

Advertising Advertisers Non-Profit Real Estate 112

Hubspot Marketing

OCTOBER 31, 2024

The Longlegs campaign brilliantly invited people to step into the narrative, transforming them into active participants rather than a passive audience. Think of Swifties, the Bills Mafia, or Browncoats.)” — Curt del PRINCE of DARKNESS , senior marketing manager Image Source “I love that I immediately want to share the experience.

Transform 111

Transform Marketing Marketers Entertainment 111

Jeff Bullas

FEBRUARY 21, 2023

Artificial Intelligence (AI) is transforming the world we live in, and its impact can be felt across various industries. As we continue to develop new technologies, they will inevitably shake up and transform the status quo. AI has the potential to transform this industry by making it more efficient and safer.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

SEPTEMBER 12, 2023

We’ll bring all this structured and unstructured data into one place. The post La-Z-Boy embarks on its digital transformation journey appeared first on MarTech. It will require aggregation of this data to make decisions at the organizational level.” ” The starting point will be data from digital channels. In your inbox.

Transform 120

Transform Retail Customer Place 120

illumin

AUGUST 15, 2024

One way to do this is to leverage your customer relationship management (CRM) list to create a lookalike audience. This lets advertisers reach the right audience, in the right place, without wasting time and effort on irrelevant locations. Reduce the time needed to build customer audiences and transform your campaign.

Advertising 105

Advertising Advertisers Transform CRM 105

SocialPilot

JULY 12, 2024

By consistently tracking, analyzing, and adapting your strategy based on the audit, you can transform your social media presence into a powerful tool and start achieving your marketing goals. You can measure and analyze performance across different social media platforms in one streamlined place.

Analytics 115

Analytics Transform User-Generated PR 115

SocialPilot

APRIL 10, 2025

Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. While Trustpilot is a well-known player in the review management space, its not without its drawbacks. Whether you need more control, better pricing, or advanced features, weve got you covered.

Management 73

Management Non-Profit Price User-Generated 73

Hubspot Marketing

MARCH 27, 2025

That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. So, think of the steps below not as hard-and-fast rules but as a beginners guide: This is a quick and easy way to get started, but it only showcases a small portion of Claudes huge potential to transform how you work.

Transform 104

Transform CMO Communications New Technology 104

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Dig deeper: The content supply chain is ‘a mess’: Can Adobe help fix it?

Transform 106

Transform User-Generated Management Branding 106

Martech

JULY 19, 2024

As its roots deepen, the tree finds its place, becoming a trusted and stable part of the ecosystem. Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Each season, the tree matures.

Transform 110

Transform Information Technology Traditional Marketing Place 110

SocialPilot

JANUARY 30, 2025

In this blog, were diving into how automating your review collection can transform your business. Multi-platform Integration: Collect reviews across various platforms, all in one place. It simplifies your review management by consolidating feedback into a single platform. Thats a game-changer, right?

Transform 40

Transform CRM Automobile Management 40

Backlinko

NOVEMBER 8, 2024

But do these classic principles hold up even as AI transforms whole businesses and industries? We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place.

Price 111

Price Real Estate Promotion Food 111

Lynton Web

JANUARY 31, 2025

Manual processes, fragmented communication channels, and overwhelming data management requirements can significantly slow hiring efforts and impact candidate experience. With that in mind, here are eight proven ways to transform your recruitment process with HubSpot.

Transform 69

Transform Communications User-Generated Management 69

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 118

Customer Direct Mail Transform Health 118

Duct Tape Marketing

AUGUST 1, 2024

Mastering LinkedIn Ads: Transforming Clicks into Clients written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with AJ Wilcox In this episode of the Duct Tape Marketing Podcast, I interviewed AJ Wilcox, a LinkedIn Ads expert and founder of B2Linked , a company specializing in LinkedIn Ads account management.

Transform 91

Transform eBook Thought Leadership Whitepaper 91

Martech

DECEMBER 16, 2024

We create content we assume will resonate, placing it where we believe customers hang out to grab their attention. Dig deeper: How to augment market research and glean customer insights with AI Why do we fall into the assumption trap and how to get out Dropboxs transformation was powerful, but they arent alone.

Marketing Strategy 103

Marketing Strategy Customer Transform Marketing Mix 103

Hubspot Marketing

JANUARY 17, 2025

In a recent Marketing Against the Grain episode , HubSpot VP of Marketing Emmy Jonassen and I share how we experimented with AI to transform our email performance. After this system was in place, it was time to step back and see if it would actually work. But what and how?

Transform 118

Transform CMO Influencer Marketing Education 118

Hubspot Marketing

DECEMBER 10, 2024

Imagine going to a dinner party, walking into the dining room, and looking at the place settings. When planning an event for hundreds (or thousands) of people, it might not be possible to individually write everyones name down on a place card, but you can still tailor the event experience to individual preferences to enhance engagement.

Transform 114

Transform Logistics Energy Communications 114

Martech

JULY 12, 2024

Today’s legal and technical constraints are progressively affecting data collection, a critical component for targeting and campaign activations — so marketers need to follow a strong change management strategy to maintain a competitive advantage. This is especially important now, as modern tools rely heavily on automation and algorithms.

Transform 99

Transform User-Generated Law Marketing Mix 99

Sprout Social

SEPTEMBER 19, 2024

The world of social media influencers has transformed significantly in recent years. We recommend implementing an influencer management tool and setting up proper tracking parameters to get the most out of your campaign. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Martech

JANUARY 23, 2025

In reality, most data is managed by a relatively small number of data scientists and other team members are sent reports that assume they understand terms such as p-value. It can be a useful way to transform complex data into something relatable, understandable and actionable, with real consequences. Visuals are key as well.

Promotion 117

Promotion Transform Marketing Marketers 117

Hootsuite

OCTOBER 9, 2024

In 2024, social media platforms are the place for consumers to voice their opinions and influence others. From there, you can develop feedback implementation processes and improve relationship management. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. Your final task?

Customer 105

Customer Food Transform Health 105

Search Engine Land

JULY 11, 2024

However, they are time-consuming – to conduct and analyze – and that generally means limiting the sample size to make things more manageable. Tools If you have the budget, a platform like Qualtrics is a great comprehensive “experience management platform.” Without intelligent analysis and insight, data means nothing.

Whitepaper 112

Whitepaper SEO Transform Health 112

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement.

Gen Z 101

Gen Z Advertising Advertisers Retail 101

Martech

JULY 22, 2024

Because planes with bullet holes in those places never made it back. Dig deeper: Data visualization: How to transform analytics data into actionable insights How to avoid sending or receiving numbers instead of data in context Challenge those who ask for numbers. What are their plans with the data?

Key Performance Indicator 117

Key Performance Indicator Transform Analytics Manufacturing 117

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. Optimize your on-SERP brand presence Google and Bing are increasingly transforming the SERP into walled gardens.

Transform 110

Transform User-Generated SEO Communications 110

Duct Tape Marketing

JULY 17, 2024

More About Doug Davidoff : Connect with Doug Davidoff on LinkedIn Visit his Website Grab a Copy of The Revenue Acceleration Framework: A Proven Roadmap to Transform and Dynamically Grow Your Business Like this show? It's time to transform your approach. It's transformed their companies. This is John Jantsch.

Transform 94

Transform Manufacturing Place CRM 94

Marketing Insider Group

SEPTEMBER 24, 2024

Response management is the most significant opportunity in social media today. The Sociology of Social Great marketers realize that social tools have enabled collaboration, connections, and networks to transform people and their place in our socio-economic and geo-political world.

Transform 78

Transform Social Media Marketing Whitepaper Marketing 78