Litmus

SEPTEMBER 25, 2024

This is where you keep things fresh and remind them why they stuck around in the first place. Metrics to watch: Net Promoter Score (NPS), referral rate, user-generated content volume, social media mentions 8. Quick tip: Keep it fresh and relevant, and remind them why they fell in love with your brand in the first place.

Management 94

Management Marketing Marketers CRM 94

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 88

Management CRM Price SEO 88

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified GetApp Review 2.

Management 75

Management Non-Profit User-Generated Price 75

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Pro tip: Use a tool like Semrushs Listing Management to automatically distribute your information to GBP and dozens of other directories all at once. You can also manage these listings within the tool.

User-Generated 113

User-Generated Energy SEO Place 113

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 131

Transform Customer loyalty User-Generated Management 131

Marketing Insider Group

AUGUST 12, 2024

Marketing plugins are essential for any WordPress site, empowering users to quickly streamline and enhance their online marketing efforts. The result is better site performance and an easier time generating leads. A well-designed site can significantly enhance user experience, improve engagement, and drive conversions.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Hubspot Marketing

AUGUST 20, 2024

Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security. Generate content and assets. Let’s go ahead and get the obvious out of the way — content generation. One of the most common applications of generative AI in B2B marketing is aiding in the writing process.

User-Generated 131

User-Generated Food Transform Marketing 131

Buffer Marketing

DECEMBER 3, 2024

Lastly, Instagram hashtags are also the best way to collect and track user-generated content. Community-driven hashtags : These are hashtags like #photographersofinstagram that collate posts from a niche user-base with similar interests on Instagram. Location hashtags : These are hashtags like #Toronto which specifies a place.

User-Generated 117

User-Generated Food Management Price 117

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. Linking to related content improves the user experience and helps search engines crawl your site. Content Marketing Checklist 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

SocialPilot

SEPTEMBER 5, 2024

Despite the saturated market, your travel agency faces the significant challenge of distinguishing itself from competitors and generating leads. Even on social media platforms like Instagram, where over 90% of users follow at least one business, you struggle to convert passive likes and shares into actual sales.

Promotion 108

Promotion Social Media Marketing User-Generated SEO 108

Hubspot Marketing

JANUARY 8, 2025

The first place a potential customer may hear about your brand could be from your social media, a passing ad, or even a friends recommendation. Features & benefits: A focused section that outlines the main features of the software and the specific benefits they deliver to users, often presented with icons or bullet points for clarity.

Price 109

Price User-Generated Finance eCommerce 109

Martech

OCTOBER 2, 2024

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets. Some of the new tools have generative AI creative capabilities, allowing brands to create and improve visual assets.

Shoppers 116

Shoppers User-Generated Price Promotion 116

Martech

MARCH 24, 2025

Contrast this with AI-enabled brainstorming, which can rapidly generate and evaluate hundreds, even thousands, of possibilities by tapping expansive knowledge bases and historical datasets. Your team sets clear objectives, such as boosting initial adoption rates and user engagement.

Transform 113

Transform Marketing Marketers User-Generated 113

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. Respond Promptly Lastly, manual review management is susceptible to human error, such as typos, incorrect information, or missed reviews. Thats where Google review automation comes in.

CRM 110

CRM Management User-Generated Price 110

Martech

DECEMBER 12, 2024

Dig deeper: AI is poised to disrupt the world of martech vendors and users Building a foundation for AI adoption in 2025 2025 should be a foundation-building year that sets the stage for AI adoption and growth. This is the time to explore generative AI and other AI-enabled technologies. It will be necessary to do the following.

Transform 108

Transform User-Generated B2C Management 108

Hubspot Marketing

SEPTEMBER 24, 2024

Generative AI can help us write content faster. In my opinion, there’s a time and a place for generative AI. I’ve used generative AI for emails, my website, paragraphs within articles, and even some articles that are almost entirely written with AI. I tested the generative AI and found it very easy. Still unsure?

User-Generated 109

User-Generated Price Marketing Marketers 109

Buffer Marketing

JULY 22, 2024

With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. Accurately target customers Facebook has a lot of user data and allows marketers to use it when targeting their audiences. What are the benefits of advertising on Facebook?

Advertisers 112

Advertisers Advertising User-Generated Management 112

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? Get all the four Ps of marketing right, and your campaigns fall into place. But price , place t, and promotion miss the mark. Nailed place and promotion.

Price 112

Price Real Estate Promotion Food 112

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys.

Manufacturing 122

Manufacturing Advertising Advertisers User-Generated 122

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). Categorize them into informational, navigational, transactional, general, and commercial categories. What I like about ChatGPT is that it’s a good idea generator.

SEO 138

SEO User-Generated Transform eCommerce 138

Martech

DECEMBER 17, 2024

To make email management easier for users, AI will help with automatic reply suggestions, email summaries, and message sorting. For marketers, the most significant change will be the replacement of preheaders with AI-generated summaries. Instead, Apple’s AI will generate summaries based on the email content.

Email Marketing 113

Email Marketing Copywriting User-Generated Promotion 113

Marketing Insider Group

NOVEMBER 18, 2024

A different approach might focus more on user-generated content, interactive polls, or influencer collaborations if engagement is the priority. User-Generated Content: Content shared by your followers, testimonials, or photos of your products in use. Believe us, if anything is missing or looks “off”, users will notice.

User-Generated 98

User-Generated Education Promotion Management 98

Marketing Insider Group

AUGUST 12, 2024

Capitalize on User-Generated Content Incorporating user-generated content (UGC) can also enhance your blog’s appeal. If you’re anything like most people, this is the first place you go. This is the ultimate form of user generated content – and people are conditioned to do it already.

User-Generated 126

User-Generated Product Branding Place 126

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Law 123

Law User-Generated Email Marketing Education 123

Martech

SEPTEMBER 6, 2024

HubSpot updates managers shouldn’t miss Enhance CTA performance with Smart Content What’s new : The new CTA editor allows you to create Smart Content variations for CTAs, enabling more personalized experiences for your website visitors. Users no longer need to scroll through multiple sections to gather important information.

CRM 109

CRM User-Generated Analytics Management 109

Hubspot Marketing

NOVEMBER 20, 2024

Image Source What kind of content are marketers generating? Check out The Top Types of AI-Generated Content in Marketing [New Data, Examples & Tips]. You see, AI content generators are built on existing content commonly gathered from the Internet. This is how they “learn.” So, how do you do it?

User-Generated 138

User-Generated Thought Leadership Branding Management 138

Buffer Marketing

JANUARY 9, 2025

TikTok users can customize their ads a lot , including whether they want to use branded content or user generated content , video or carousel, bidding strategy, etc. 56 percent of TikTok users in the U.S. ⚠️ Note : You have to follow TikTok’s advertising policies to use the TikTok ads manager.

Advertising 107

Advertising Advertisers User-Generated Gen Z 107

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. Option A: Commerce Manager 1.

eCommerce 90

eCommerce User-Generated Shoppers Entertainment 90

Martech

AUGUST 12, 2024

Contacts assigned to deactivated users : Shows contacts assigned to users no longer active, so you can reassign contacts to the appropriate sales rep and avoid letting them fall through the cracks. This helps you manage transitions in contact engagement. Bear in mind, in many cases, sales will manage these reports.).

Health 116

Health CRM Communications User-Generated 116

Martech

AUGUST 21, 2024

Adobe Marketo’s latest updates unveil powerful new features within Adobe’s Connect Engagement Dashboard, Room Management and enhanced webinar customization options, transforming the way webinars are managed and personalized. Here’s a closer look at what’s new for Marketo users.

Transform 107

Transform User-Generated Management Branding 107

Buffer Marketing

JULY 12, 2024

User experience deteriorates, negative reviews start coming in, customer advocacy starts dealing with requests, multiple engineers start digging into the issue, and it quickly becomes all hands on deck. We’ve all experienced it at some point — a change is deployed to an API and suddenly, clients stop working.

PR 116

PR Customer User-Generated Place 116

Hubspot Marketing

JULY 25, 2024

This simple change ensured that users could instantly connect with our sales and support teams. In the latest episode of Marketing Against the Grain , Emmy Jonassen, VP of Marketing for Demand Generation at HubSpot, and I walk you through this exact experiment — and the lessons we learned along the way.

Customer 110

Customer Key Performance Indicator User-Generated CMO 110

Martech

JULY 12, 2024

European regulations continue to set precedents for increasing restrictions on user data collection. You’ll want to start by making the most of the tools and data you already have in place, then think about investing in new tools and tech to adapt to privacy standards. In the U.S.,

Transform 106

Transform User-Generated Law Marketing Mix 106

Sprout Social

OCTOBER 10, 2024

Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Feeds and timelines have become entirely unique to the individual, based on user preferences. Users’ primary reasons for scrolling Instagram are to connect with friends and family and alleviate boredom.

Gen Z 122

Gen Z Branding Millennials Entertainment 122

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Integration with HubSpot’s native Content Management platform.

Price 135

Price SEO User-Generated Management 135

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. Brand Communities A brand community is a place where like-minded customers can come together and talk about how much they love what you do, create, or value.

Branding 114

Branding User-Generated Millennials Education 114