Sprout Social

AUGUST 10, 2022

It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4

PR 141

PR Influencer Marketing Marketers Marketing 141

Hubspot Marketing

MAY 27, 2022

These days, PR departments, regardless of the brand or organization, go to social media first to spread the latest information about services and products and gain the broadest coverage. By aligning social media and PR, brands can boost engagement and keep customers aware of the latest developments. How to Use Social Media for PR.

PR 144

PR Transform Communications Price 144

Marketing Insider Group

JULY 7, 2021

PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. Why Companies Need PR and SEO.

PR 145

PR SEO Thought Leadership Communications 145

Hubspot Marketing

OCTOBER 18, 2024

The role was a management position and carried strategic responsibility for marketing, communications and PR — all things I was excited about. Technology budget items to consider include registration and event management software , live or after-event streaming , and a mobile app. The year I turned 30, I started a new job.

Event Marketing 130

Event Marketing Food Direct Mail Entertainment 130

Search Engine Land

AUGUST 1, 2024

PR/digital PR I’m not saying everyone needs to become an expert in outreach and brand management. However, it’s increasingly important to connect with the people in your company who handle press and PR. Traditional PR is catching up on SEO and practices like deep-linking, but they might need some guidance or reminders.

SEO 98

SEO PR User-Generated Education 98

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 115

Analytics PR Price CRM 115

Martech

OCTOBER 21, 2024

But this time, we tried something new: nine months out, we gathered every team — from field marketing and web to PR, community and customer success. PR and media relations : Broadcasters extending your reach. Traditionally, the events team owned the planning process, only looping in other teams about four months before showtime.

Transform 112

Transform PR Event Marketing Target Market 112

Hootsuite

OCTOBER 22, 2024

It aids in PR crises and issue management. Research from Gallup suggests that 70% of employee engagement is determined by the manager. Who is the public face of your company, either in their role (speaking engagements, PR, etc.) Employees like these are a social media manager’s best friend.

PR 111

PR Gen Z Thought Leadership Communications 111

Buffer Marketing

JULY 12, 2024

name: Schema Change Verification Next, we’ll want to specify when this action is going to be run — this will essentially allow us to define when we want to perform the checks in the PR.  We’ll want to start by checking out the repository at the branch of our PR, for which we’ll use the checkout action.

PR 115

PR Customer User-Generated Place 115

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Rachelle Bedell, Communications and Engagement Manager for the City of Gilroy, CA, has been experimenting with generative AI as she develops content to build connections between Gilroy’s local government and its 60,000 residents. Artificial intelligence is here to stay.

Communications 141

Communications PR Transform Law 141

Backlinko

MARCH 26, 2025

Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises. A spike in mentions may mean a PR crisis. But each tool has its specialties.

PR 89

PR Price Real Estate Management 89

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Social media tools optimize post scheduling, manage online comments, gamify platforms like X or offer chatbots for messaging apps.

Copywriting 121

Copywriting Transform PR User-Generated 121

Search Engine Land

NOVEMBER 21, 2023

At a time when brand reputation and visibility are critical, blending SEO with digital PR is a must. This article gives an overview of integrating SEO into digital PR to achieve business goals, plus best practices for effective collaboration and communication. Why support digital PR efforts with tested SEO strategies?

PR 110

PR SEO Branding Non-Profit 110

Marketing Insider Group

MAY 13, 2024

Between trying to boost SEO and managing your brand’s online presence, it’s easy to get some wires crossed. What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Knocking it out of the park with your digital PR?

PR 105

PR SEO User-Generated Promotion 105

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Key insights: Digital PR for SEO is not link building but an alternative to link building.

PR 103

PR SEO Customer Journey Thought Leadership 103

Scoop.it!

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 105

PR Content Marketing Marketers Marketing 105

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. integrated AI across various marketing functions , including content, video, events, PR, lead generation, product marketing and sales enablement. Scale through iteration You may not achieve your business goals on the first try. Here are a few examples: Tomorrow.io

Key Performance Indicator 115

Key Performance Indicator Customer Acquisition PR Marketing Strategy 115

Sprout Social

SEPTEMBER 1, 2021

Brand management. This helps prepare you to quickly develop an appropriate response and manage your brand reputation. This will give you an idea of which publications to focus on for your outreach and PR efforts. The post Share of voice: Measuring it for social media, PPC, SEO and PR appeared first on Sprout Social.

PR 145

PR SEO Analytics Shipping 145

Sprout Social

APRIL 15, 2024

While we hope any crisis management plan will remain in storage and never used—preparation is key. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed. Table of contents What is crisis management?

Management 124

Management Communications Health PR 124

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.

Management 126

Management Branding PR Food 126

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 104

PR SEO Transform Customer Journey 104

Sprout Social

AUGUST 4, 2021

To some, the social media manager title is a step in the pathway to becoming CMO. As someone who was interviewed for the piece, I felt like the suggestion that social media managers need degrees missed the point of the article,” says Rachel Karten, social media consultant and creator of the Link in Bio newsletter. “To

Management 144

Management Education Social Media Marketing Copywriting 144

Hootsuite

MAY 29, 2023

As a social marketer, you’re on the front lines of risk management. That’s why a social media risk management plan must be an essential part of your brand strategy. What is social media risk management? To do this, your team should have a social media crisis management response plan.

Management 121

Management PR Pharmaceutical Law 121

Search Engine Land

JULY 23, 2024

Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Community engagement: Interacting with followers, responding to comments and managing your online community. What does digital public relations (PR) include? What does social media marketing include?

Digital Marketing 93

Digital Marketing Whitepaper Affiliate Marketing User-Generated 93

Martech

FEBRUARY 12, 2025

A PR crisis is one of the most daunting things an organization can face. While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Thats the issue.

PR 74

PR Health Price Food 74

Hootsuite

OCTOBER 16, 2024

A platform that provides end-to-end social media management services. Later Best for: Business owners who run their own social media and solo social media managers at small-to-medium-sized businesses Coolest feature: Link in Bio analytics to track website clicks from TikTok and Instagram. Drumroll, please. Not convinced?

Analytics 108

Analytics Price PR Management 108

Backlinko

AUGUST 7, 2024

Your SEO roadmap is a methodology for managing the many moving parts together, so everyone can see how each piece fits into the whole. Whether your roadmap lives in a spreadsheet or you build it on a project management platform, giving the right level of context is key. But they don’t operate in a vacuum.

SEO 126

SEO PR Communications Management 126

Adams & Knight Marketing

JANUARY 11, 2023

As a passionate storyteller, Bonner will develop, execute and manage innovative and multi-dimensional earned media strategies as well as oversee the creation of comprehensive public relations plans for the agency’s clients and organizations. AVON, Conn., About Adams & Knight.

PR 246

PR Digital Marketing Education Management 246

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling. Save time managing your social media presence with Hootsuite. Try it free today.

PR 121

PR Communications Management Food 121

Orbit Media Studios

MAY 18, 2022

Authority: Contributions in digital PR. This is one type of “digital PR.”. Here is one last way to manage your website’s visual hierarchy and guide the eyes toward conversions: put faces near calls to action. This is evidence that you’re creating useful visuals. Another approach is more organic. Conversion rate: Faces near CTAs.

PR 135

PR SEO Analytics Marketers 135

Hubspot Marketing

NOVEMBER 15, 2024

PR and earned media. Brand management tool Marq found that “ consistent brand presentation across all platforms can increase revenues by up to 23%.” Channels to use to manage customer relationships. Image Source Like designers, marketers need to chunk data into high-level, manageable insights.

CMO 127

CMO Traditional Marketing Communications Marketers 127

Sprout Social

SEPTEMBER 18, 2024

Some common social media goals include: Increasing brand awareness Generating more sales or leads Boosting your community engagement or PR Growing your audience through increasing follower counts Building traffic to your website If you’re already engaged on social media, conduct a global social audit.

Social Media Marketing 128

Social Media Marketing Marketers Marketing User-Generated 128

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Hootsuite

JUNE 2, 2022

Note: we also have a guide to using social media for crisis and emergency management , if you need help on that front). Your crash course in social media crisis management starts… now! 9 social media crisis management tips for business and brands. That would be a PR miracle. Respond promptly.

Management 145

Management PR Communications Health 145

Search Engine Land

JULY 17, 2024

Their decisions are under close scrutiny and require strategic foresight to effectively manage these issues. Reputation management: Strategic insights and best practices Crises are unpredictable, but they are not entirely unforeseen. Initially, crisis management was designed to address these types of crises.

Branding 79

Branding PR Food Gen Z 79

Sprout Social

SEPTEMBER 19, 2024

and earned (coverage of your brand that wasn’t purchased advertising and usually comes from PR efforts, such as television or print media mentions). We recommend implementing an influencer management tool and setting up proper tracking parameters to get the most out of your campaign.

Influencer Marketing 124

Influencer Marketing Key Performance Indicator Transform Marketers 124

Hootsuite

JULY 10, 2024

For instance, you could use social listening for: reputation monitoring crisis prevention and management audience research (pain points, expectations, customer feedback) lead generation competitive intelligence customer engagement sourcing user-generated content (UGC) identifying potential partners and influencers You are rocking those frames!

User-Generated 123

User-Generated PR Branding Management 123