Animalz blog

JULY 16, 2024

Turns out he owned a PR agency, and I ended up starting there, specifically covering his meetup, and then broke into PR and content from there. That’s where I realized I could use my skills like writing, social media, content creation, and website creation if I took a marketing path. When did you start thinking about that?

Content Marketing 62

Content Marketing PR SEO Marketing 62

Customers.ai

NOVEMBER 20, 2024

If your team struggled with coordination, explore project management tools to streamline collaboration. Campaigns are about building a foundation for smarter, more effective marketing in the future. What tools should I include in my marketing campaign checklist? Hootsuite : To schedule and manage social media posts.

PR 76

PR Gen Z User-Generated Analytics 76

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Martech

MAY 9, 2024

But what if the marketing generalist could create graphics and web designs through AI, applying all of their knowledge through an AI assistant who has been learning with them as they grew the business? What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI?

PR 127

PR Transform CMO Marketing 127

Hubspot Marketing

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing. Management.

PR 144

PR Non-Profit Marketing Marketers 144

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. The pillars include: Content creation and management. Campaign optimization and management. Product marketing and strategy. Digital marketing and ecommerce.

PR 132

PR User-Generated Fashion Marketing 132

Welcome Software

MARCH 17, 2025

A structured intake process helps teams collect, manage, and prioritize opportunities with genuine impact potential. Scaling optimization efforts with limited resources Successful experimentation requires collaboration across product, marketing, engineering, and data science teams. are observed. are observed.

Transform 52

Transform User-Generated Analytics Customer Journey 52

Hubspot Marketing

MARCH 25, 2020

Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful? There are multiple avenues to communicate through during a product launch — ads, social media, PR, and blog promotion, to name a few. Internal Product Launch Update Email.

Product 140

Product PR Communications Promotion 140

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. PR vs. demand generation ). Yes, really.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Search Engine Land

JANUARY 10, 2024

Gain insight into potential strategic moves, new products, markets, audiences and pivots. This might be something that you use just for yourself, but it can also be helpful to include in your strategy documentation if you need to share this with a manager, the board or your client.

SEO 132

SEO PR Customer Journey Health 132

Litmus

OCTOBER 31, 2018

I manage both engineers and engineering managers across a range of skill levels and tenure. What tools do you use to stay productive? Depending on the project, Pomodoro is still a useful technique for managing time. But a few key points are: Managing presence is important. Our team is about 15 folks total.

Management 79

Management Real Estate Finance PR 79

Hubspot Marketing

NOVEMBER 25, 2019

With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019. You probably already know that a lot of time and effort comes with successful social media management. And, they're actually somewhat affordable to implement.

Price 145

Price User-Generated Social Media Marketing Management 145

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. AllisonWert Click To Tweet.

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Content Marketing Institute

AUGUST 28, 2018

I will never forget these words from the managing director, “Will Twitter make the company an extra $150,000 per year?” In particular, corporate blogs that are nothing more than a self-promotional PR channel seem to be all too common. Ali Wert , content marketing manager, Frontline Education.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Sprout Social

OCTOBER 4, 2022

Employee Advocacy by Sprout —an employee-driven advocacy hub built into your social media management platform—makes it possible to boost reach while cutting ad costs by turning your employees into brand advocates. Creating buzz and increasing impressions for your marketing team. Increasing earned media for your PR team.

Branding 108

Branding Thought Leadership PR Promotion 108

Kevin Indig

AUGUST 7, 2023

Brands live in many places: Company website Social platforms Video platforms SEO Influencers Partnerships Email Affiliates Publishers Advertising Events PR Direct mail Podcasts Word of Mouth Retail stores With the exception of retail and partnerships, all of these channels are typically governed by marketers. Eric Serdar, Snr.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

Email Marketing 114

Email Marketing Transform Health Marketing 114

Martech

MARCH 8, 2024

Most companies do not have an AI policy in place and only about one in five companies train their employees in the proper usage of AI, per Muckrack’s State of AI in PR 2024 report. While this gap in AI training and policies is temporary, it forces savvy marketers and marketing teams to find their own training and upskilling resources.

Transform 110

Transform Education PR Marketing 110

Hubspot Marketing

FEBRUARY 13, 2023

This was an important lesson for Gabrielle Herrera, a marketing manager on HubSpot’s Email Strategy team. One of the most interesting pieces of feedback we got from [the Product team] was not just aligning Marketing goals with Product priorities, but knowing what the team's working norms and communications prefs are!

COS 105

COS Marketing Marketers Communications 105

Hubspot Marketing

FEBRUARY 15, 2024

He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.” Its clever marketing and PR tactics, along with its choice of sponsorships, portray a brand which represents sports, success, and elitism,” according to Roumeliotis. The key here is subtlety.

Branding 139

Branding Fashion Gen Z B2C 139

Search Engine Land

MARCH 1, 2023

But I guess that’s just being a manager and leader. It’s a lot like product marketing but with content. Organic/natura l: Digital PR : Using tools like HARO to secure links through journalist outreach. Basically, going viral. finding articles with a contextual but unlinked keyword).

SEO 100

SEO PR Content Marketing Search Marketers 100

Duct Tape Marketing

SEPTEMBER 30, 2022

Marketing Podcast with Karrie Sanderson. In this episode of the Duct Tape Marketing Podcast , I interview Karrie Sanderson. Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. It's possible.

CMO 94

CMO PR Marketing Marketers 94

Scoop.it!

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. This will indicate whether you’ve managed to reach your goals. If done correctly, the type of content helps build awareness and positions your brand as an industry expert.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

Exposure Ninja

OCTOBER 16, 2023

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. I joined Three Five Two to run Growth Marketing. Growth marketing accelerates learnings in pursuit of product-market fit through rapid test-and-learn experimentation. I’ve since stepped into a role leading Growth for our agency, including managing our brand, marketing, and sales.

Law 52

Law Thought Leadership Marketing Marketers 52

Welcome Software

MAY 3, 2022

A marketing campaign plan template serves as that compass, organizing all elements of your campaign, from the target audience and messaging to channels and metrics, ensuring that every effort aligns with your overarching objectives. Every marketer knows that good campaign management starts with a plan.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketing Marketers 40

Duct Tape Marketing

JULY 26, 2018

No, I think I’m still very innovation-driven when it comes to product market. John Jantsch: Not necessarily how do you manage that, but do you have sage advice for the person that you decide, “I’m going to sit down and write a long, thorough fulfilling email back to them”? Where do I start?”

SEO 48

SEO Transform PR Product 48

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” The initial huddles tend to last for hours. Who were the decision-makers?

Marketing Plan 137

Marketing Plan Key Performance Indicator Communications Marketing 137

Pam Didner

MAY 26, 2020

Lack of direction or constant changes from management create chaos in marketing I often say that marketing is not a business strategy. Business goals and strategy need to be set first, then marketing can plan accordingly to help business and sales. So, what is a Marketing Continuity Plan?

Manufacturing 74

Manufacturing PR Marketing Marketers 74

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” The initial huddles tend to last for hours. Who were the decision-makers?

Marketing Plan 70

Marketing Plan Key Performance Indicator Communications Marketing 70

Pam Didner

MAY 14, 2020

Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management. Management was concerned about making bad calls (me included), therefore, they were waiting for “more data to come in.” The initial huddles tend to last for hours. Who were the decision-makers?

Marketing Plan 52

Marketing Plan Key Performance Indicator Communications Marketing 52