MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

Transform 130

Transform Management CMO New Technology 130

Martech

AUGUST 20, 2024

Today’s marketing tools are rich with AI capabilities, enabling marketers to develop and manage strategies, personalize customer messages, utilize chatbots for online inquiries, streamline opportunity management and perform just-in-time predictive analysis. Example : Mary Marketer, the marketing operations manager at ACE Corp.

Marketers 131

Marketers Marketing CMO Communications 131

Martech

FEBRUARY 13, 2025

To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. Management. Copy production (43.9%) : Automation plays a major role in drafting content across multiple formats.

Transform 139

Transform Copywriting Marketers Marketing 139

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers. ” 5.

Customer 133

Customer Shipping Customer loyalty Analytics 133

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 129

Customer Transform Customer loyalty Marketers 129

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 115

CRM Customer Journey Customer loyalty Management 115

Trade Press Services Newsletter

JANUARY 9, 2025

A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.” Involve cross-functional teams, such as sales, product development, technology, and customer service, in the planning process.

Marketing Plan 220

Marketing Plan Whitepaper Direct Mail Marketers 220

Martech

AUGUST 26, 2024

Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 136

eCommerce Direct Mail B2C Marketers 136

Martech

JANUARY 6, 2025

We all get busy trying to promote this product or that service. They are essential tools when managing: Mergers and acquisitions. New product or service launches. Executives and department managers usually receive a master document with every set of FAQs. At product launches, we rely on the product manager.

B2C 131

B2C Communications Marketers Marketing 131

Martech

JANUARY 7, 2025

I’ve developed a 30-minute self-care routine that has transformed how I manage AI developments. Just as we turn to meditation apps for mindfulness or fitness apps for exercise, we can turn to AI for help managing AI. ” The result is this blog post and my guide on managing AI overload, which will be published soon.

Transform 125

Transform Management Product Marketers 125

Martech

JANUARY 13, 2025

Product management. Platform management. A martech practitioner with significant experience managing and analyzing data will be invaluable for such initiatives. Generalists may have gained experience across martech , such as paid search manager, website content manager and scrum product owner.

Management 120

Management Education Product Marketers 120

Martech

DECEMBER 4, 2024

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. However, this expansion has led to a surge in product returns, with 30% of online purchases returned compared to just 8.89% in physical stores. trillion in 2024 to $8 trillion by 2027.

eCommerce 121

eCommerce Customer Retail Transform 121

Martech

OCTOBER 25, 2024

The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. One that supports change management across every element of the current workflow that needs to evolve. The following four recommendations address how to manage these challenges.

Transform 136

Transform Customer loyalty User-Generated Management 136

Martech

SEPTEMBER 30, 2024

Agile marketing isn’t easy to implement or continuously manage, and the promise of helping teams prioritize work — and say no to some things — remains elusive. Generative AI is poised to accelerate priority work — especially in content management and SEO. Let’s face it: the marketing world is already complicated.

Transform 140

Transform CMO Marketers Marketing 140

Martech

FEBRUARY 12, 2025

Knowing how customers relate to a product, identifying key pain points and crafting messaging that resonates with the target audience all stem from understanding roles. Additionally, synthetic personas help test and validate product value and messaging. Understand Understanding is the foundation of all marketing activities.

Transform 127

Transform Logistics User-Generated Marketers 127

Martech

JANUARY 10, 2025

Salesforce Agentforce is used to create AI agents that can boost productivity by assisting with a range of routine tasks. The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. Why we care.

Retail 128

Retail Shoppers Shipping Promotion 128

Martech

FEBRUARY 17, 2025

Analyze market trends and customer data to inform product positioning. Collaborate with sales, marketing, and product teams to ensure alignment on GTM initiatives. Implement and manage tools and technologies that support revenue generation. Collaborate with product teams to enhance user experience and drive engagement.

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). Ten percent of employees say AI is not increasing productivity at all. Thryv launched an AI-powered social media management tool within its Marketing Center.

User-Generated 125

User-Generated Marketing Mix Communications Advertising 125

Calvyn Lee Blog

NOVEMBER 14, 2024

Rather than focusing on product features, successful brands tell engaging stories that connect with their audience.

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. For example, more (47%) baby boomers felt negatively when they received an advertisement for a product after discussing or mentioning a product or brand online than younger generations. But differences in attitudes exist.

Manufacturing 128

Manufacturing Advertisers Advertising User-Generated 128

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. However, manual review management is fraught with several challenges. They can tell you how a customer really feels about your product or service. Automated tools notify you in real-time when new reviews come in and help manage them on a centralized dashboard.

CRM 110

CRM Management User-Generated Price 110

Hubspot Marketing

DECEMBER 30, 2024

Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? One example comes to mind here: When I worked as a content manager for one site, our Christmas rush started in July.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Martech

FEBRUARY 21, 2025

There are five primary use cases for MMM solutions, each catering to specific organizational needs: Basic mix modeling: Ideal for organizations new to MMM, this scenario emphasizes data management, model latency and adoption enablement for marketers.

Marketing Mix 122

Marketing Mix Finance Analytics Marketers 122

Martech

NOVEMBER 27, 2024

My message in this article is clear: AI adoption is a critical strategy that must be directed at an organizational level and managed by leaders clearly and cogently. These skills are key to successful change management and help teams adjust to AI. This creates unnecessary and negative organizational impacts.

Transform 118

Transform Management Education Communications 118

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. They offer visual proof of your product’s impact, enhancing credibility.

User-Generated 120

User-Generated Branding Fashion Promotion 120

Martech

DECEMBER 12, 2024

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Data management is where technology investment makes sense in the coming year. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest.

Transform 113

Transform User-Generated B2C Management 113

Martech

JANUARY 3, 2025

Understanding the real costs of events and how to manage them effectively is the difference between a successful conference and a budget nightmare. When planning a conference, most teams start with the big-picture items: venue, food and beverage and production. Sponsorship revenue can significantly offset costs.

Logistics 121

Logistics Food Entertainment Finance 121

Martech

OCTOBER 24, 2024

Disruptor platforms like ChatFactory or ChatSpot use genAI to reshape entire martech categories, reimagining core tools like content management systems (CMS) and marketing automation platforms (MAP). Or what about Brainfish to help users self-learn about your product at scale in a contextual way? Disruptors. Scalability.

Copywriting 127

Copywriting Transform PR User-Generated 127

SmartBrief - Marketing

AUGUST 23, 2024

Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity. Market dynamics and untapped potential Recent market analyses project the menopause market to surge to $22.7

Health 115

Health Millennials Transform Retail 115

Martech

NOVEMBER 1, 2024

By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact. Higher win rate due to known customer behavior and product usage patterns. Here’s how to build it.

Customer Acquisition 137

Customer Acquisition Health Traditional Marketing Management 137

Martech

OCTOBER 28, 2024

Nearly 90% of executives report faster complaint resolution, and over 80% see improvements in call volume management, all thanks to AI. Simple predictive product recommendations Then: The first AI-powered product recommendation engines that relied heavily on purchase history and browsing behavior were considered cutting edge.

Market Trends 130

Market Trends Transform Customer loyalty Millennials 130

Buffer Marketing

JANUARY 7, 2025

👋) is a social media management platform with an AI Assistant that helps you create more engaging content in less time. Beyond the AI features, Buffer is a really flexible social media management tool that lets you create, schedule, and manage social media content across channels. Paid plans start at $6/month/channel.

Price 118

Price Thought Leadership Transform User-Generated 118