Looking for Content Strategy Buy-In? Don’t Rely on the Same Old Arguments
Content Marketing Institute
NOVEMBER 29, 2017
Why should the business care about careful governance , management, adaptation, optimization, and scale of the way it uses content? Not having a centralized method of creating, managing, and distributing content costs more, hurts revenue, impedes sales, or challenges your ability to effectively service customers.
87 
Let's personalize your content