Hubspot Marketing

MAY 5, 2023

The product marketing landscape is continuously changing. To help, we’ve gathered a list of 15 essential product marketing books for your 2023 reading list. 15 Essential Product Marketing Books 1. 15 Essential Product Marketing Books 1. Best for: Understanding the customer’s perspective.

Product Marketing 140

Product Marketing Product Marketers Marketing 140

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? While a quick Google query brings up a host of articles about how to use product marketing, very few pieces start from the ground up. What does product marketing do?

Product Marketing 118

Product Marketing Product Inbound Marketing Marketers 118

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 111

Customer Acquisition CRM Marketing Automation Platform Analytics 111

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 139

Management Marketers Marketing Energy 139

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 140

Management Marketers Marketing Key Performance Indicator 140

Hubspot Marketing

APRIL 8, 2020

Once you let those memories sink in, you probably won't second guess the statement: "People quit their managers, not their jobs.". Study after study has emphasized that companies need good managers to retain good employees. Nothing is more important for employee retention than good people management.

Management 145

Management Communications Product Promotion 145

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management 120

Management Thought Leadership eCommerce Digital Marketing 120

illumin

MARCH 10, 2025

Discover why a visual-first DSP is the future of campaign management. See how a more intuitive marketing tool helps you track and optimize with clarity. The case for visual campaign management 90% of the information processed by the brain is visual Our brains process visuals 60,000 times faster than text.

Management 52

Management Advertising Advertisers Analytics 52

Martech

FEBRUARY 12, 2025

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 118

Transform Logistics User-Generated Marketers 118

Calvyn Lee Blog

NOVEMBER 14, 2024

She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Identify and list all potential stakeholders.

Finance 103

Finance Transform Communications CRM 103

Hubspot Marketing

APRIL 6, 2020

Yes -- Managers value employees who take initiative and put in extra effort when needed. To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. 6 Tips for Achieving Work-Life Balance. Stefancik shares.

Management 144

Management Marketers Marketing Product 144

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 120

Management Communications Marketers Marketing 120

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 122

Customer Customer Journey Management Product 122

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 114

Management CRM Marketing Automation Platform Marketers 114

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Team management. Budget management. And this leads to better ROI.

Management 116

Management Finance CRM Marketers 116

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 112

Analytics PR Price CRM 112

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago. a year ago.

New Technology 289

New Technology CMO B2C Marketers 289

Hubspot Marketing

SEPTEMBER 9, 2024

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Here's what marketers have to say about the debate.

Product 119

Product Marketers Marketing Energy 119

Martech

NOVEMBER 26, 2024

Within three years, their runaway marketing efforts and unsustainable business model forced them to raise prices, switch to a tiered pricing structure and eliminate their “unlimited” classes option. ClassPass managed to recover because they were large enough to adapt. That’s what ClassPass did and it nearly killed them.

Customer 125

Customer Food Marketers Marketing 125

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. This approach reduces the risk of each phase while ensuring that each phase of your AI marketing strategy is aligned with the larger vision. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 116

Key Performance Indicator Customer Acquisition PR Marketing Strategy 116

Martech

SEPTEMBER 11, 2024

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. customer persona, product feature, sentiment).

Customer 108

Customer Customer Journey B2C Management 108

Buffer Marketing

JULY 11, 2024

Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar. Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively. Day 6 Discuss a personal boundary you've set for yourself and how it has improved your life.

Branding 125

Branding B2C Management Product 125

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 109

Customer Customer Journey Management Product 109

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 104

Management Customer Journey Law Digital Marketing 104

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 115

Analytics Marketing Mix Customer Journey Education 115

Animalz blog

AUGUST 12, 2024

It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management. Do you have any tricks or time management tips for other founders who struggle to find the time? How do you view that?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 120

Customer Direct Mail Transform Health 120

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Initially, they weren’t thrilled about “another marketing event,” which they expressed… colorfully. It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page.

Transform 113

Transform PR Event Marketing Target Market 113

Backlinko

OCTOBER 16, 2024

Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. This means there’s plenty of room for growth in SEO jobs.

SEO 106

SEO Search Marketers CMO Marketers 106

Martech

AUGUST 26, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Dana Al Khulaifi, a student at United Arab Emirates University (UAEU) and a Data and Technical Support Manager at Dawahi AlAin, a community project, said: “It was easy and enjoyable to create videos with InVideo.io!

Transform 120

Transform Influencer Marketing Product Product Marketing 120

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Content has the same need to find product-market fit as products and solutions do.” Reaching their target audience.

Social Media Marketing 105

Social Media Marketing Gen Z Marketers Marketing 105

Martech

SEPTEMBER 16, 2024

Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Expand partner-driven revenue by 30%.

User-Generated 62

User-Generated CRM Customer Acquisition Partner Marketing 62

Martech

SEPTEMBER 12, 2024

They are also adding features that eat into the market of other tools like social media scheduling, AI content generation, advertising delivery and campaign management. Marketing automation platforms, however, aren’t dominating the industry. By pulling together activities across channels, they are the mainstay of many campaigns.

Marketing Automation Platform 106

Marketing Automation Platform CRM User-Generated Price 106

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketers 63

Marketers Marketing Real Estate Management 63

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership 172

Thought Leadership Marketers Marketing Price 172