Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 141

Management Marketers Marketing Energy 141

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 130

Management Communications Marketers Marketing 130

Hubspot Marketing

JULY 12, 2024

Jenny Sowyrda, manager of community strategy and operations at HubSpot, shared a great analogy with me about community management: “As the community manager, you’re hosting a party. It’s also worth noting that the party may look a little different based on the types of community management out there.

Management 99

Management Food User-Generated Customer Acquisition 99

Martech

JULY 17, 2024

As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.

Product Marketing 105

Product Marketing Product Transform Marketers 105

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management 130

Management Thought Leadership eCommerce Digital Marketing 130

Hootsuite

AUGUST 6, 2021

Comments like this reflect a widespread but outdated view about social media managers: That they’re entry-level workers cosplaying as real marketers. In fact, social media managers are a core part of the modern marketing department. The job titles don’t reflect many social media managers’ seniority yet—but they should.

Management 138

Management Marketers Marketing Key Performance Indicator 138

Hubspot Marketing

APRIL 8, 2020

Once you let those memories sink in, you probably won't second guess the statement: "People quit their managers, not their jobs.". Study after study has emphasized that companies need good managers to retain good employees. Nothing is more important for employee retention than good people management.

Management 145

Management Communications Product Promotion 145

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 124

Management CRM Marketing Automation Platform Marketers 124

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 89

Product Marketing Product Transform CMO 89

Hubspot Marketing

APRIL 6, 2020

Yes -- Managers value employees who take initiative and put in extra effort when needed. To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. 6 Tips for Achieving Work-Life Balance. Stefancik shares.

Management 143

Management Marketers Marketing Product 143

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Team management. Budget management. And this leads to better ROI.

Management 126

Management Finance CRM Marketers 126

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago. a year ago.

New Technology 289

New Technology CMO B2C Marketers 289

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 111

Management Customer Journey Law Digital Marketing 111

Econsultancy

DECEMBER 2, 2021

So, how are marketers investing in data management? In a recent webinar , Ratul Shah, Head of Product Marketing for Customer Data solutions at SAP Customer Experience, explained how SAP has seen evidence of data and technology investment in the past 18 months. Taking ownership of the customer in a cookie-crumbling world.

Management 98

Management Customer Retail eCommerce 98

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership 172

Thought Leadership Marketers Marketing Price 172

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Account Manager. Head Account Manager. Digital Marketing Specialist. Social Media Team. Potential roles.

Inbound Marketing 139

Inbound Marketing SEO eBook Communications 139

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 131

Customer Customer Journey Management Product 131

Martech

MAY 9, 2024

But what if the marketing generalist could create graphics and web designs through AI, applying all of their knowledge through an AI assistant who has been learning with them as they grew the business? What if the marketing generalist sat down with the product manager and they co-created a campaign in an hour or two with the help of AI?

PR 135

PR Transform CMO Marketers 135

Martech

SEPTEMBER 16, 2022

This required people from sales, product marketing, operations, finance and other departments to work on the transformation full-time. To free them up, the company hired additional staff to manage day-to-day tasks. Finally, the Salesforce Service Cloud would manage service case management. “We

Transform 138

Transform Customer CRM Finance 138

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. ” Marketing work management: A snapshot. .”

Customer 141

Customer Whitepaper Transform Fashion 141

Martech

NOVEMBER 26, 2024

Within three years, their runaway marketing efforts and unsustainable business model forced them to raise prices, switch to a tiered pricing structure and eliminate their “unlimited” classes option. ClassPass managed to recover because they were large enough to adapt. That’s what ClassPass did and it nearly killed them.

Customer 132

Customer Food Marketers Marketing 132

Hubspot Marketing

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it.

Digital Marketing 145

Digital Marketing Marketers Marketing Thought Leadership 145

Calvyn Lee Blog

NOVEMBER 14, 2024

She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)

Social Media Marketing 130

Social Media Marketing User-Generated Marketers Marketing 130

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. Some marketers choose to extend (or return to) their schooling by pursuing a Master of Business Administration (MBA) or graduate degree in marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Martech

APRIL 5, 2022

Join Shutterfly’s Head of Marketing Tech Ops Neta-Lee Katz and ActionIQ’s Director of Product Marketing George Phipps as they discuss how Shutterfly achieved real-time customer engagement in its CX strategy while streamlining operations and reducing resources dedicated to customer audience management.

Customer 126

Customer CMO Management Product Marketing 126

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 119

Customer Customer Journey Management Product 119

Martech

DECEMBER 12, 2022

Product management and product marketing practices. Often, digital marketers are unaware of existing martech capabilities or the best practices to use them. CMOs can: Assign a product manager who packages capabilities into common use cases relevant to their business.

Customer Journey 119

Customer Journey Thought Leadership CMO Management 119

Martech

MARCH 15, 2024

Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and managing data flow. Below are a few potential initiatives and cross-functional collaborations to consider: First-party data collection and management.

Law 130

Law Communications Management Analytics 130

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Here are four tactics to help your team adapt.

Transform 138

Transform Marketers Marketing Management 138

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 122

Transform Logistics Customer Journey Management 122

Martech

JUNE 3, 2024

Software market growth: Taking a horizontal vs. vertical focus A vertical software company offers solutions tailored to specific markets, such as plumbers, auto dealerships or food distributors. Examples include ProCore, which sells software for construction management and AppFolio, which sells software for apartment management.

Pharmaceutical 136

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing 136

Search Engine Land

SEPTEMBER 1, 2023

Step 1: Establish product-market fit and viability of SEO strategy I want to start with reviewing product-market fit because this gives you ammunition for ensuring that you’ll get a budget for SEO in the first place. In today’s market, it takes a significant investment to see results.

SEO 122

SEO eCommerce Management CRM 122

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. This approach reduces the risk of each phase while ensuring that each phase of your AI marketing strategy is aligned with the larger vision. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition PR Marketing Strategy 126

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Buffer Marketing

MARCH 13, 2024

And even if you manage to stick to a consistent posting schedule, you might compromise the quality of your posts. Challenge 3: Time management From crafting engaging content to networking with experts and your target audience, each step requires time and effort. Linkedin has over 2500+ lists of topics for almost every industry.

Branding 126

Branding Management Place Product Marketing 126

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 132

Transform Marketing Automation Platform Marketers Marketing 132

Martech

SEPTEMBER 11, 2024

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. customer persona, product feature, sentiment).

Customer 118

Customer Customer Journey B2C Management 118