Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. Spendesk [Excel].

Management 140

Management Marketing Marketers Energy 140

Martech

FEBRUARY 12, 2025

Additionally, synthetic personas help test and validate product value and messaging. With these advancements, researchers can generate insights faster, saving time and money before launching marketing campaigns. Automation also streamlines product launch logistics, managing handoffs and approvals between teams.

Transform 127

Transform Logistics User-Generated Marketing 127

Martech

JULY 8, 2022

in web content & experience management (WCM) will remember an early entrant called RedDot. After middling growth RedDot was acquired by document management vendor Hummingbird before making its way to the content management retirement community known as OpenText. They managed your content and then served up your “website.”

Management 125

Management Thought Leadership eCommerce Digital Marketing 125

Martech

FEBRUARY 17, 2025

RevOps engineer Streamline revenue operations by integrating sales, marketing, and customer success functions. Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Salesforce), marketing automation tools (e.g.,

Customer Acquisition 115

Customer Acquisition CRM Marketing Automation Platform Analytics 115

Calvyn Lee Blog

NOVEMBER 14, 2024

She introduced the Ansoff Matrix as a strategic framework for growth, outlining four potential strategies: Market Penetration (existing markets/products) Product Development (existing markets/new products) Market Development (new markets/existing products) Diversification (new markets/new products) The Power of Storytelling in Social Media One of the (..)

Social Media Marketing 130

Social Media Marketing User-Generated Marketing Marketers 130

Hubspot Marketing

APRIL 6, 2020

Yes -- Managers value employees who take initiative and put in extra effort when needed. To help you juggle your work and personal life, even if you work remotely , here are six tips that I collected from a few highly-motivated HubSpot marketing managers. 6 Tips for Achieving Work-Life Balance. Stefancik shares.

Management 144

Management Marketing Marketers Product 144

Martech

FEBRUARY 19, 2024

Traditional project management tools might not fully meet the requirements of B2B marketing teams. That’s where marketing work management solutions step in. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance.

Management 125

Management Communications Marketing Marketers 125

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 127

Customer Customer Journey Management Product 127

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs. From project management to marketer-centric work management.

Management 118

Management CRM Marketing Automation Platform Marketing 118

The Marketing Operations Leader

APRIL 15, 2025

Learn a new platform (even if it’s not in your job description) Pick up an adjacent skill: project management, analytics, data privacy Volunteer to lead a new initiative—something no one else wants to touch Shadow a cross-functional partner like sales ops or product marketing When you're learning, time moves faster and momentum returns.

Customer Acquisition 130

Customer Acquisition Management Analytics Place 130

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 92

Product Marketing Product Transform CMO 92

Martech

OCTOBER 29, 2021

“Marketing ops is the control center for your martech stack across all marketing activities to campaign performance and profitability,” said James Delande, BrandMaker’s Director of Product Marketing, at our recent MarTech conference. Team management. Budget management. And this leads to better ROI.

Management 121

Management Finance CRM Marketing 121

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 116

Analytics PR Price CRM 116

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. Top commentary from social Where’s the “yes” option? Rasul Musayev Read more

Transform 130

Transform Customer Acquisition Finance Marketing 130

Hubspot Marketing

SEPTEMBER 9, 2024

Without oversight from managers and social pressure from colleagues, some employees will struggle to clock in on time and work hard all day until it's time to clock out. Managing remote teams requires the acquisition of new tools (video conferencing software, file sharing, etc.). Here's what marketers have to say about the debate.

Product 120

Product Marketing Marketers Energy 120

Martech

NOVEMBER 1, 2024

Where possible, break broader initiatives into manageable phases. This approach reduces the risk of each phase while ensuring that each phase of your AI marketing strategy is aligned with the larger vision. This boosted productivity by over 30%, increased lead generation by 50% and made their marketing efforts ROI-positive.

Key Performance Indicator 121

Key Performance Indicator Customer Acquisition PR Marketing Strategy 121

Martech

SEPTEMBER 11, 2024

More sales tech is maintained through the sales cycle, and the data integration between marketing and sales can be inconsistent. Customer success (which comes in many flavors, from customer service to account management), is in charge of customer satisfaction and sometimes renewal. customer persona, product feature, sentiment).

Customer 112

Customer Customer Journey B2C Management 112

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. The map becomes your guide for managing expectations and preventing conflicts before they happen. Product Marketing Manager: Product positioning and feature communication. Identify and list all potential stakeholders.

Finance 96

Finance Transform Communications CRM 96

The Marketing Operations Leader

FEBRUARY 25, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada , and Rohan Bhatt, Senior Product Marketing Manager at Adobe. A powerhouse trio—just three people—managed messaging campaigns reaching hundreds of millions of users.

Customer Journey 130

Customer Journey Marketing Marketers Marketing Mix 130

Martech

NOVEMBER 22, 2024

This means the marketer’s role is to ensure the right balance between technological advancements and human connection. You have to have an entrance and an exit ramp for your customers,” said Lynn Hunsaker , a consultant in customer-focused management and a certified customer experience professional.

Customer 113

Customer Customer Journey Management Product 113

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. just one year ago. a year ago.

New Technology 289

New Technology CMO B2C Marketing 289

Martech

FEBRUARY 16, 2022

“We’re talking about customer experience — classically that can mean outbound campaigns, product-driven or brand-driven, but it can also mean modern, inbound campaigns where we’re trying to map and follow a customer journey,” said Steve Zisk, senior product marketing manager at Redpoint Global, in a recent webinar. “In

Management 106

Management Customer Journey Law Digital Marketing 106

Martech

OCTOBER 31, 2024

The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Marketers identify high-volume keywords and craft content to rank for those terms, driving website traffic. Search analytics are still a powerful tool for that — just not in the traditional sense.

Analytics 120

Analytics Marketing Mix Customer Journey Education 120

Buffer Marketing

JULY 11, 2024

Here's a brilliant example from Buffer's Social Media Manager, Mitra Mehvar. Note the excellent hook: Day 5 Share your top productivity hack for managing your time effectively. Day 6 Discuss a personal boundary you've set for yourself and how it has improved your life.

Branding 123

Branding B2C Management Product 123

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 125

Customer Direct Mail Transform Health 125

Animalz blog

AUGUST 12, 2024

It’s a compendium of productivity and calendar management terms, meant to be a mostly unopinionated glossary you would find in the world of productivity or time management. Do you have any tricks or time management tips for other founders who struggle to find the time? How do you view that?

Shipping 117

Shipping Logistics Thought Leadership Product 117

Martech

OCTOBER 21, 2024

Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Initially, they weren’t thrilled about “another marketing event,” which they expressed… colorfully. It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page.

Transform 118

Transform PR Event Marketing Target Market 118

Backlinko

OCTOBER 16, 2024

Some good search terms to use are: “SEO analyst” “Technical SEO” “SEO specialist” “SEO manager” It’s a good idea to set up email alerts for these terms so you’re updated every time an SEO job goes live you might be interested in. This means there’s plenty of room for growth in SEO jobs.

SEO 106

SEO Search Marketers CMO Marketing 106

Martech

AUGUST 26, 2024

This enables marketers to create training, how-to, and product marketing videos for global audiences. Dana Al Khulaifi, a student at United Arab Emirates University (UAEU) and a Data and Technical Support Manager at Dawahi AlAin, a community project, said: “It was easy and enjoyable to create videos with InVideo.io!

Transform 125

Transform Influencer Marketing Product Product Marketing 125

Martech

SEPTEMBER 16, 2024

Sample goals: Launch three co-marketing campaigns, generating a 20% increase in leads. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Expand partner-driven revenue by 30%.

User-Generated 66

User-Generated CRM Customer Acquisition Partner Marketing 66

Hubspot Marketing

NOVEMBER 26, 2024

How to Overcome This Challenge Christina Garnett , former principal marketing manager at HubSpot, suggests researching what already exists when looking for new ideas. Content has the same need to find product-market fit as products and solutions do.” Reaching their target audience.

Social Media Marketing 106

Social Media Marketing Gen Z Marketing Marketers 106

Martech

APRIL 3, 2025

This integration allows retailers to manage in-store advertising by planning, selling, trafficking, and measuring campaigns through a single system. Skai launched Celeste AI, a generative AI marketing agent that helps brands and agencies navigate commerce media by automating insights and decision-making. Placements.io

User-Generated 73

User-Generated Entertainment CRM Retail 73

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Now it’s hard to imagine doing anything else.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

Hubspot Marketing

MARCH 18, 2020

Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Your social media team will create and execute social media marketing efforts. Account Manager. Head Account Manager. Digital Marketing Specialist. Social Media Team. Potential roles.

Inbound Marketing 140

Inbound Marketing SEO eBook Communications 140

Martech

AUGUST 9, 2024

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. These efforts become powerful marketing tools, reshaping public perception and stimulating growth.

Transform 117

Transform Energy PR Customer loyalty 117

Martech

AUGUST 28, 2024

“Turning static documents into dynamic briefs is a huge value proposition,” Richard Whitehead, director of product marketing at Adobe, told us. The brief responds to new inputs, like a change in budget — or even ongoing expenditure — in real time.

User-Generated 120

User-Generated Place Product Marketing Product 120

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketing 61

Marketing Marketers Real Estate Management 61