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Generative AI isn’t just transformingmarketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.
As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.
As companies scale, marketing leaders face increasing pressure to deliver results with limited resources while adapting to evolving market dynamics. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done.
At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
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Productmarketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. Bringing the right players together early can transform your event into a cohesive, well-practiced machine that drives value long after the last attendee heads home. Sales and events aren’t even on the same page.
“Often organizations are using a one-size-fits-all approach of sending out the same message to everyone,” said Ganesh Subramanian, Director of ProductMarketing for cloud data company Snowflake, at our recent MarTech conference. They haven’t transformed. Marketing analytics maturity curve. Data should always be moving.
Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Email: Business email address Sign me up!
That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. ProductManager: Technical accuracy and feature roadmap.
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The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. I’ve seen cases where lower levels of management are blindsided by their operational needs and deliverables and lose sight of the company’s long-term strategic goals,” says Kini. Sound familiar?
Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Business email address Sign me up!
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. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps ProductMarketing at Workato, in his recent MarTech presentation.
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Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. COVID-19 has only sped up this marketingtransformation. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.”
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So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from productmanagement to SEO.
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It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of ProductMarketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This gives you better time management.
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It has evolved into a transformative force, from facilitating remote work to streaming entertainment. Mitigate these risks by ensuring close collaboration between legal teams, functional managers and your IT teams so they choose the appropriate AI tools for employees and ensure vendors are closely vetted.
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