Martech

AUGUST 26, 2024

Pictory: Condensing long-form content into short videos Pictory transforms long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Email: Business email address Sign me up!

Transform 118

Transform Influencer Marketing Product Product Marketing 118

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Product Manager: Technical accuracy and feature roadmap.

Finance 107

Finance Transform Communications CRM 107

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

Customer 117

Customer Direct Mail Transform Health 117

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. I’ve seen cases where lower levels of management are blindsided by their operational needs and deliverables and lose sight of the company’s long-term strategic goals,” says Kini. Sound familiar?

Transform 122

Transform Finance Non-Profit Communications 122

Search Engine Land

AUGUST 21, 2024

Pictory: Condensing long-form content into short videos Pictory allows you to transform long-form content, such as blogs and articles, into short, shareable videos. Synthesia: AI-driven multilingual video content Synthesia is an AI video generator that transforms text into speech in a few minutes. Business email address Sign me up!

Transform 103

Transform User-Generated Influencer Marketing Product 103

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 91

Product Marketing Product Transform CMO 91

Martech

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 110

Transform Logistics Customer Journey Management 110

Martech

MAY 25, 2022

The fact that marketers are working remotely over digital channels is a very concrete reality calling for new approaches to workflow. Virtual meetings, chat apps, automated calendars and workflow management software all became necessary to bring together teams from remote workspaces. Read next: What is digital transformation?

Transform 131

Transform Marketing Marketers Management 131

Martech

MAY 9, 2024

How the rise of the marketing generalist will impact marketing organizations and workflows AI has the potential to radically transform today’s typical marketing organization and to wipe out the typical campaign flow as every marketer becomes a marketing generalist and takes over most of the work done today in silos.

PR 126

PR Transform CMO Marketing 126

Martech

NOVEMBER 8, 2021

The marketing ecosystem is transforming at a rapid pace. Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data.

Entertainment 110

Entertainment Transform Law Analytics 110

SocialPilot

FEBRUARY 23, 2025

Online review marketing is the strategy of leveraging customer feedback to enhance your brands reputation and attract more customers. Essentially, its about actively seeking, managing, and showcasing positive reviews while constructively responding to the negative ones. Why Is Review Marketing Important?

Marketing 63

Marketing Marketers Real Estate Management 63

Hubspot Marketing

MARCH 3, 2025

We didnt fully understand how customers found and engaged with our product. I needed better insights into their journey, so I met with the product team to dig into feature usage, trial behaviors, and key friction points. This collaboration transformed our strategy. Effective SaaS marketing goes beyond generating leads.

Customer Acquisition 62

Customer Acquisition User-Generated Customer loyalty Marketing 62

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. ” Marketing work management: A snapshot. .”

Customer 138

Customer Whitepaper Transform Fashion 138

Adobe Experience Cloud Blog

MARCH 30, 2018

Customer success marketing, similar to WOMM, is sometimes referred to as customer marketing , retention marketing, or advocate marketing. Customer success marketing is the intersection of product, marketing, and customer success teams. Customer experience shouldn’t stop at the sale.

Customer 134

Customer Transform Thought Leadership Health 134

Hubspot Marketing

MARCH 18, 2020

Companies are taking note of inbound marketing and revamping their strategy and talent pool to generate higher quality leads at about a 60% lower cost per lead than outbound marketing. Skills needed: Content creation, graphic design, basic SEO knowledge, social media management, project management. Account Manager.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Martech

NOVEMBER 2, 2021

. “We know that it’s a super crowded landscape of technology that exists for marketers, and I think the important thing here is we often look at this as a bad thing; it’s really not,” said Stephen Farnsworth, Head of RevOps Product Marketing at Workato, in his recent MarTech presentation.

Transform 121

Transform Marketing Automation Platform Marketing Marketers 121

Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment.

Email Marketing 113

Email Marketing Transform Health Marketing 113

Martech

MARCH 18, 2025

Dig deeper: It’s time for B2B marketing to understand its GTM role From vendor-driven GTM to buyer-controlled AI B2B companies have relied on marketing to capture attention and create demand, sales to convert leads into opportunities and customer success to drive retention and expansion.

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Search Engine Land

MAY 30, 2024

How Home Depot engineers online experiences that ‘Get More Done’ during peak seasons Speakers: Mauricio Gonzalez, DFC Logistic Solutions Design Coordinator, Home Depot Stephanie Dymott, Product Marketing Manager, Emarsys What’s in store: Uncompromising quality and supportive staff make Home Depot a one-stop-shop for all things DIY.

Transform 76

Transform Logistics Customer Journey Management 76

Sprout Social

OCTOBER 4, 2018

We’ll cover things like data-driven storytelling, content amplification, and ways to better endure digital transformation. How you manage and de-escalate a crisis on social, as well as the steps you take to prevent it from happening again, are crucial to your customer service blueprint and brand presence as a whole.

Transform 93

Transform Communications Management Branding 93

Martech

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 106

Transform Advertising Advertisers Product Marketing 106

Marketing Insider Group

APRIL 16, 2013

Prior, I served in a variety of roles including Vice President of Customer Management, Vice President of Sales, and Vice President of Marketing. Today, I am focused on evolving the concepts of buyer personas, buyer insight, and a new capability I call Buyer Foresight™ to help marketing make better informed decisions.

Transform 108

Transform Marketing Marketers User-Generated 108

Martech

SEPTEMBER 23, 2021

Unfortunately, it’s often difficult to organize and manage use cases, especially in large organizations. COVID-19 has only sped up this marketing transformation. “So, we always recommend starting to look at use cases in the realm of how would that impact the end consumer.”

Transform 116

Transform Analytics Customer Email Marketing 116

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 137

Transform User-Generated Marketing Marketers 137

Martech

MARCH 15, 2022

In marketing terms, your “antithesis” is your customer’s pain point. This is the core of your entire product-market fit, viewed at a subatomic level. When your brand is an awesome experience, it transforms your users! So, I have been fortunate enough to work with some of the biggest brand managers out there.

Branding 145

Branding Transform Customer Acquisition Customer 145

Litmus

AUGUST 12, 2021

It’s back to school season, and we’re going back with Agile Email Marketing (AEMKT) 101, our introductory course into the fundamentals of agile marketing. Jessica Raggio (VP of Product Marketing at Litmus) and Raviv Turner (Agile Trainer & Coach, Partner at AgileSherpas). This gives you better time management.

Email Marketing 102

Email Marketing Transform Copywriting Marketing 102

Adobe Experience Cloud Blog

NOVEMBER 15, 2019

Generally, it ranges from fifteen days to six weeks; however larger projects are often grouped into several achievable sprints that can be easily managed. . Project progress tracker – project management tools, like ActiveCollab and Trello, to help efficiently maintain a record of each sprint. Enhances Productivity .

Transform 116

Transform Thought Leadership Traditional Marketing Communications 116

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. As someone without a formal marketing education, she asked a lot of questions. Get calls from sales reps. Receive email after email.

Transform 124

Transform B2C Whitepaper Marketing 124

Martech

DECEMBER 22, 2021

Even when using a CDP or DMP , marketers need robust solutions and strategies to overcome these issues. Each touchpoint is storing data about your customer about that customer journey,” said Ganesh Subramanian, Director of Product Marketing at Snowflake, at our MarTech conference. Positive marketing industry tailwinds.

Finance 119

Finance Transform Customer Journey CRM 119

Content Marketing Institute

JANUARY 12, 2018

One interesting opportunity I’ve seen of late is how a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort. More and more, as marketing teams are reorienting themselves toward a digital transformation, we see the need for content to serve as the fuel.

Digital Marketing 112

Digital Marketing Marketing Strategy Content Marketing PR 112

Martech

MAY 16, 2023

Some companies may already be very agile in their culture, so not as much transformation is needed. The need for agility to take place at all levels in the company is why we created the roles of Stakeholders and Practice Leads in the Agile Marketing Navigator framework. Essentially, you no longer assign work or manage the work itself.

Transform 103

Transform Copywriting CMO Marketing 103

Martech

NOVEMBER 3, 2023

In a world where many marketing departments merely reuse last year’s plan, MOps teams can bring a fresh perspective. Here are five ways your MOps team can help transform your annual marketing plan. This is where the MOps team can step in with their data management and analysis skills.

Transform 110

Transform Marketing Plan Communications Analytics 110

Search Engine Land

NOVEMBER 9, 2023

Don’t miss this exclusive webinar on CAPI Ignite Visibility experts and Meta’s Global Business and product marketing manager will lead a valuable webinar on CAPI. The new CAPI gateway: Learn about the advancements and how server-side tracking has been transformed.

Transform 90

Transform Advertising Advertisers Product Marketing 90

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. No doubt, there are hundreds, if not thousands of Amazon marketing companies. 3 Vertical Rail — Best for Amazon Account Management. How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.

Shoppers 139

Shoppers Transform Marketing Marketers 139

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale? Get MarTech! In your inbox.

Transform 107

Transform New Technology User-Generated Communications 107

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. It’s used in the world of training and e-learning and can be used to great effect within fintech marketing. The future of fintech marketing. What does the future of fintech product marketing look like?

Transform 112

Transform B2C Finance Affiliate Marketing 112

Martech

SEPTEMBER 24, 2021

This next wave is often referred to as ‘business agility’ where we transform old ways of working across software, human resources, finance, and of course, marketing. The average response rate on a campaign and the US is around 1%, which means that 99% of the time the things we put out there in the market are getting ignored.”.

Transform 105

Transform Finance Energy Customer Journey 105