Search Engine Land

SEPTEMBER 20, 2023

The new product offers “a special reach across large-scale properties” to help ensure your ad is served to your target audience. Microsoft then applies machine learning algorithms to create audiences founded on consumer product and brand preferences, purchase history, content preferences, and geographical location.

Advertisers 115

Advertisers Advertising Product Product Marketing 115

Search Engine Land

MARCH 11, 2024

But managing that content for various channels and platforms can be a monumental task. Enter generative AI – artificial intelligence technology so advanced and humanlike that it has changed how we create, manage and deliver content. Get the daily newsletter search marketers rely on. The digital world thrives on content.

Management 109

Management User-Generated Analytics SEO 109

Search Engine Land

SEPTEMBER 26, 2024

Relying solely on content and technical SEO is no longer enough to achieve sustainable success, especially for businesses operating in multiple markets. The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams.

Management 86

Management SEO Analytics Promotion 86

Backlinko

OCTOBER 16, 2024

For example, a quick search on LinkedIn Jobs and Indeed is a great way to understand what SEO jobs are available in your area right now. Searching specialist job boards like SEOjobs.com is also a smart strategy. The post SEO Jobs: How to Build a Career in Search Marketing appeared first on Backlinko.

SEO 97

SEO Search Marketers CMO Marketing 97

Search Engine Land

JULY 19, 2024

Some of them even managed to create a huge following on their preferred channel and were able to skyrocket their business. Persona definitions are an important part of marketing and greatly help your brand’s messaging, design, ad creatives and more. Alternatives for a particular product. Unless they are tied to a platform!

Management 92

Management Branding User-Generated SEO 92

Search Engine Land

OCTOBER 5, 2023

Previously, advertisers had to manage campaigns closely. This has led to the introduction of the Hagakure method, a new approach that simplifies Google Ads management, encourages using broad match options and takes advantage of Google’s automation tools. Get the daily newsletter search marketers rely on.

Management 107

Management Transform Advertisers Advertising 107

Search Engine Land

OCTOBER 3, 2023

Microsoft Audience Ads has kicked off the fall with a series of new product updates. Get the daily newsletter search marketers rely on. The post 6 Microsoft Audience Ads product updates appeared first on Search Engine Land. Here’s a breakdown of the latest developments in Microsoft Audience Ads: 1.

Product 104

Product Advertising Advertisers Promotion 104

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. These listings are crucial for businesses aiming to capture local searches, ensuring that potential customers find accurate and consistent information and helping search engines like Google populate results with accurate business-related data.

Management 113

Management SEO User-Generated Customer loyalty 113

Search Engine Land

OCTOBER 31, 2023

However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products. Once you know the problem, make the required changes to your product feed or website. What DataFeedWatch is saying.

Product 105

Product eCommerce Promotion Advertisers 105

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. The search landscape is changing heavily. As a result, online reputation management (ORM) will never be the same. What products or services you offer to fulfill your promise. Who you do it for. to help with that.

Management 104

Management User-Generated eCommerce Affiliate Marketing 104

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers.

Retail 105

Retail Product Shipping Real Estate 105

Search Engine Land

JUNE 14, 2024

Managing your online presence is crucial in digital marketing, where every view and click can make or break your brand. Fortunately, an entire industry is dedicated to helping individuals and organizations adopt best practices to ease project management burdens. Here’s how. Let’s break it down.

Brand Management 87

Brand Management Management SEO Branding 87

Search Engine Land

APRIL 19, 2024

Here are some ways to set and manage expectations for PPC clients and agency teams. The clearer you can be about the parameters of the relationship and how it will operate, the better you can manage expectations once you’re actually doing the work. Agencies can offer a wide variety of advertising and marketing services.

Management 95

Management CRM Communications Advertisers 95

Search Engine Land

NOVEMBER 16, 2023

Get the daily newsletter search marketers rely on. Ongoing budget management The constant in SEO and digital marketing is change. Adaptability and agility are essential as AI impacts industries and your company navigates product updates, competitive shifts, and changes in consumer behavior or search engine algorithms.

SEO 102

SEO Management Thought Leadership Law 102

Martech

DECEMBER 6, 2024

ActionIQ brings expertise in customer data management, enabling businesses to gain deeper insights into customer behavior and preferences. The Zero Data AI Cloud helps organizations use their data better by removing the need for complicated data migrations and integrations.

Transform 119

Transform Search Marketers Management Customer 119

Marketing Insider Group

DECEMBER 5, 2024

Integrated systems track campaign performance and refine marketing efforts effectively. CRM SEO integration combines customer relationship management systems with search engine optimization strategies. The objective is clear—leverage CRM data to enhance search engine rankings and craft targeted marketing plans.

CRM 58

CRM Management SEO Transform 58

Martech

DECEMBER 6, 2024

Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. These factors, in turn, influence how martech is managed within an organization. Some companies now have commercial organizations encompassing marketing, IT and other functions.

Place 119

Place Management Product Search Marketers 119

Martech

OCTOBER 31, 2024

Search analytics are still a powerful tool for that — just not in the traditional sense. The revealing nature of search Traditional search strategies analyze data to find the most searched queries relevant to a brand or product. Search data can show you: The specific problems your customers are trying to solve.

Analytics 126

Analytics Marketing Mix Customer Journey Education 126

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Advertisers 126

Advertisers Advertising Price Search Marketers 126

Martech

NOVEMBER 27, 2024

Let’s not forget Facebook, which is rolling out new tools via Meta’s Ads Manager. All of this is happening as marketers look to consolidate and/or reduce costs related to their martech stack. The dot-com bust gave us Amazon, eBay, Coupon.com and new ways to buy traditional products more efficiently.

Transform 129

Transform B2C CMO New Technology 129

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 134

Law Education Digital Marketing SEO 134

Search Engine Land

OCTOBER 12, 2023

Google Ads is rolling out a new tool that allows businesses to manage their first-party data in one place. With Google Ads Data Manager, marketers can analyze and use consented first-party data from different sources without needing to to look elsewhere in a privacy-centric way. Get the daily newsletter search marketers rely on.

CRM 124

CRM Management Communications Place 124

Martech

MARCH 25, 2024

For example, you might have a “digital demand gen” pod with search marketers, marketing ops, web developers, conversion analysts and sales enablement. Or a “product marketing” pod with product experts, messaging strategists, content creators and sales trainers.

Marketing 119

Marketing Marketers CMO Communications 119

Search Engine Land

MARCH 7, 2024

With Feed Labels, you can organize products from different feeds by using common traits like language or product category. For example, if you sell products in the UK, France, and Germany, you can create a label for all three feeds. Alternatively, you have the option to showcase all products within a single campaign.

Advertisers 117

Advertisers Advertising Retail Product 117

Martech

MAY 17, 2024

There is no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Advertisers 130

Advertisers Advertising Price Search Marketers 130

Martech

NOVEMBER 6, 2024

The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok’s new search ads boost the platform’s versatility by letting you target users who are actively searching for products or services.

Transform 131

Transform Advertisers Advertising Branding 131

Martech

OCTOBER 23, 2024

Updated campaign management tools. The new tools, like sharable ad previews and advanced asset testing, offer streamlined collaboration and optimization opportunities, while the enhanced campaign management features in Performance Max provide greater flexibility in balancing and prioritizing campaigns. Campaign management.

Advertising 124

Advertising Advertisers Management Product 124

Search Engine Land

JULY 25, 2024

It doesn’t take a lot of sentences to cover the number of disruptions in search marketing in the season (or era?) Right now, Google is rapidly changing organic and paid search, causing excitement and confusion. New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers.

Digital Marketing 109

Digital Marketing Marketing Plan Transform Marketing 109

Search Engine Land

JULY 31, 2024

Get the newsletter search marketers rely on. Find out more on how to track and set up events and conversions in Google Analytics 4 and Google Tag Manager and how to set up event parameters. This might include topics like “What is the difference between Product A and C?” Business email address Sign me up!

SEO 124

SEO Analytics Product Advertisers 124

Search Engine Land

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Generative AI for product search. Managing style recommendations. ” Get the daily newsletter search marketers rely on. Brand preferences. Why we care.

Shoppers 111

Shoppers User-Generated Shipping Price 111

Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. How do we communicate most effectively with search engines? .”

SEO 139

SEO Communications Promotion Management 139

Search Engine Land

JANUARY 19, 2024

However, the LinkedIn product team is actively working on developing numerous additional functionalities, which are expected to be rolled out shortly. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. What LinkedIn is saying.

User-Generated 114

User-Generated Price Promotion Advertising 114

Martech

JANUARY 22, 2024

We’ve seen chats ranging from simple queries on how to buy marketing technology to folks asking for help evaluating vendors, creating marketing strategies and email copy — and so much more. In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 119

Transform CMO User-Generated Management 119

Search Engine Land

AUGUST 31, 2023

But how can PPC practitioners use generative AI tools like ChatGPT to boost their campaign management and optimization efforts? Product research One particular challenge for PPC practitioners is the struggle of not being a subject matter expert on every product, service, industry, or brand they work on. SUBSCRIBE See terms.

Copywriting 124

Copywriting Management Advertisers Advertising 124

Search Engine Land

FEBRUARY 22, 2024

Pallavi Naresh, Group Product Manager, Google Ads, said in a statement: “Performance Max campaigns serve across all of Google’s ad inventory, unlocking more opportunities for you to connect with customers.” ” Get the daily newsletter search marketers rely on. What Google is saying.

Advertisers 127

Advertisers Advertising Search Marketers Management 127

Search Engine Land

MARCH 11, 2024

The expansion of the program was first flagged by Senior Performance Marketing Manager and Google Ads expert, Thomas Eccel. Specifically designed for advertisers and agencies, Copilot leverages AI to generate recommendations for assets such as product images, headlines, and descriptions. How it works.

Advertisers 119

Advertisers Advertising User-Generated Retail 119

Search Engine Land

JULY 23, 2024

This raises an interesting point: If a generalist SEO manager were to replace you with AI, they would need to develop advanced prompt-crafting skills, potentially negating the need for specialized analysts. Currently, it seems unlikely that your manager could easily replace you with AI, at least in the short term. Processing.

SEO 108

SEO Transform Non-Profit User-Generated 108