Set Up

JANUARY 21, 2025

We also see an increased need for shopper marketing rising from 5% to 15%. Brands might also feel more equipped to handle these challenges internally, having developed in-house communications teams or clear frameworks for managing public perception.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 122

Shoppers Shopper Market Millennials Retail 122

Martech

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. “ Time and resource constraints.

Digital Marketing 140

Digital Marketing Advertising Advertisers Shopper Market 140

Martech

APRIL 20, 2023

Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. KPM is managed under a wholly-owned subsidiary, 84.51˚. This was back in 2018.

Shoppers 113

Shoppers Retail Customer Journey Shopper Market 113

Martech

JULY 13, 2021

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. Read more here. Why we care.

Shopper Market 117

Shopper Market Millennials Shoppers Shipping 117

Search Engine Land

OCTOBER 28, 2022

And often, with SMBs, the product offering aligns with employee values and belief systems. The job of a digital marketing decision-maker within an SMB can be challenging— from the long hours to shifting budget priorities. Four universal digital marketing pain points. But let’s face it. “ Time and resource constraints.

Digital Marketing 95

Digital Marketing Advertising Advertisers Shopper Market 95

SmartBrief - Marketing

AUGUST 24, 2023

” Measurement, specifically, is the never-ending loop being discussed in the shopper marketing industry. Brands should continue to keep their eyes on the in-store experience as retailers get creative on how they deliver incremental value to their brick-and-mortar shoppers and their advertisers.

Retail 52

Retail Shoppers Transform Gen Z 52