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Harnessing User-Generated Content for Authentic Brand Building

Scoop.it!

Did you know that, according to a recent survey, 79% of people stated that user-generated content (UGC) influenced their purchase decisions in a significant way? Types of User-Generated Content UGC comes in various types and formats, each offering unique opportunities for you to engage with your audience and build authenticity.

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Digital asset management and content management systems: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). This means that users can directly access and import assets from the DAM into the CMS without needing to download and upload files manually.

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How AI-generated images could redefine product placement

Martech

I recently experimented with Midjourney to generate an image of two hikers. Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. Trade-offs Currently, many AI image generators charge a subscription fee.

Product 131
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Why is Community Management Important?

Hubspot Marketing

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

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These AI Tools Upped My Productivity, Here's How

Hubspot Marketing

Until scientists figure out time machines or immortality, we’re stuck with adopting methods to remain productive and better use our time. In this way, AI is not only improving productivity but also helping to make your job more enjoyable. This allows marketers to focus on strategic tasks, creative work, and people management.

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13 Best TikTok Tools For Fast Audience Growth (2023)

Jeff Bullas

It’s now firmly embedded in Gen Z’s daily lives and spans across 154 countries with 500 million active users. All Packages Include: Highest Quality Services Dedicated Account Manager 30-Day Refill Guarantee! TikTok became the world’s most downloaded app on Apple devices in 2018 and has been growing quickly ever since.

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Community Management Metrics That Actually Help [Expert Interviews]

Hubspot Marketing

They say if you can measure it, you can manage it. If you want to manage a thriving community, you better figure out which community management metrics actually mean something about your work. In any kind of digital management, you’re more likely to run into the problem of too much data rather than not enough.