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SAP to launch loyalty management solution for retailers

Martech

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. Loyalty management key features. Capabilities of the new solution include: Profiles connecting shoppers with a cloud-based loyalty wallet, supporting personalized targeting and real-time basket analysis.

Retail 108
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Pinterest introduces Performance+ ad campaign suite

Martech

The new offering aims to optimize targeting to Pinterest users and manage campaign budgeting. The new option allows advertisers to target the most valuable shoppers using Pinterest’s predictive analytics, based on thousands of signals in Pinterest. Promotions. GenAI creative tools.

Shoppers 121
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Salesforce launches Agentforce for Retail

Martech

The new Agentforce for Retail includes a library of pre-built agent skills relevant to retail such as order management, appointment scheduling, guided shopping and loyalty promotion management. ” The new skills available include: Order management. Loyalty promotion creation. Inventory management.

Retail 127
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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Those agents are: Campaign Optimizer manages and executes full campaign lifecycles. Personal Shopper recommends products and helps with search. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Sales Development Representative engages with potential leads 24/7.

Shoppers 116
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How to Use Amazon Posts to Promote Your Products

Neil Patel

Amazon Posts is Amazon’s social media initiative designed to help shoppers find new products and engage with their favorite brands. Posts allow brands to create and promote product-related content, directly linking to specific product listings. Why You Should Use Amazon Posts to Promote Your Products.

Promotion 130
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More ecommerce shoppers using buy-now-pay-later

Martech

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. This suggests inflation is making shoppers use the payment plans to purchase lower-priced items. BNPL up, revenues down. Popular for furniture. Get MarTech! In your inbox.

Shoppers 108
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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

In the coming years, agencies will rely heavily on AI for campaign management, media buying , content personalization, and performance measurement. Retail advertising trends in 2025: Shifting strategies for a more personalized shopper experience a. This type of messaging will continue to evolve as brands embrace sustainability.

Gen Z 101